Making hay: Fodder crop exports to Asia and the Middle East have boosted industry revenue

IBISWorld’s Hay and Other Crop Growing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Varying rainfall has affected demand for hay and fodder crops from livestock farms
  • Australian hops producers are reliant on demand from Australian breweries
  • Weather conditions and demand for hay crops will determine industry performance over the period

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    Industry Analysis & Industry Trends

    Revenue growth for the Hay and Other Crop Growing industry has fluctuated significantly over the past five years. Volatile weather and changing downstream demand have created a challenging environment for industry operators. Varying rainfall has affected demand for hay and fodder crops from livestock farms. However, the changing value of the Australian dollar over the period has aided strong industry export growth. Overall, industry revenue is forecast to increase at an annualised 7.6% over the five years through 2016-17, to $1.6 billion. This growth has been accentuated by a low base year in 2011-12. This was due to high rainfall damaging hay crops over the two years through 2011-12, which reduced output and crop quality. Industry revenue is forecast to rise 0.7% in the current year...

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    Industry Report - Industry Key Buyers Chapter

    The industry is characterised by low market share concentration, with no player holding a significant share of the industry. Small farms, most of which are non-employing businesses, dominate the industry. These farms primarily operate using owner-operator labour, only relying on hired labour during busy periods, such as harvest and crop sowing seasons. Approximately three-quarters of industry participants fall into this category. Most employing farms only rely on a small number of workers, with only a few farms requiring more than 20 paid workers. Growers of hay and silage often sell their crops through wholesalers that can handle the large-scale distribution that is required to profit. Con..

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    Additional Insights for the Hay and Other Crop Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Hay and Other Crop Growing Industry are

  • Establishment of export markets
  • Economies of scale
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Domestic price of wheat feed and Demand from beef cattle feedlots in the Hay and Other Crop Growing industry impact industry performance..

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    Industry Products

    What is the Hay and Other Crop Growing Industry?

    The industry grows fodder crops such as hay, silage and alfalfa, in addition to other niche crops such as peanuts, ginger, coffee, chicory and lavender.

    Industry Products
    Lucerne hay
    Pasture hay
    Cereal hay
    Other hay crops
    Other non-hay crops
    Industry Activities
    Hay, fodder and silage growing
    Broom millet growing
    Chicory and coffee growing
    Medicinal plant growing
    Vegetable growing (for fodder)
    Hops, jute and lavender growing
    Bamboo growing
    Mustard, ginger, ramie, lucerne and flax growing
    Tea growing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic price of wheat feed
  • Demand from beef cattle feedlots
  • Level of annual rainfall
  • Trade-weighted index
  • Demand from dairy cattle farming

  • Current Performance
  • Weather dependent
  • Downstream demand
  • Exports
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Hay demand
  • Murray-Darling Basin
  • Industry structure
  • Table: Hay and Other Crop Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Hay and Other Crop Growing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Beef Cattle Farming
  • Dairy Cattle Farming
  • Pig Farming
  • Livestock and Other Agricultural Supplies Wholesaling
  • Beef Cattle Feedlots

  • Key Selling Industries
  • Industrial and Agricultural Chemical Product Wholesaling
  • Livestock and Other Agricultural Supplies Wholesaling

  • Products & Services
  • Cereal hay
  • Pasture hay
  • Lucerne hay
  • Other hay crops
  • Other non-hay crops
  • Chart: Hay and Other Crop Growing Industry Products and Services Segmentation

  • Demand Determinants
  • Hay
  • Other crops

  • Major Markets
  • Dairy farms
  • Beef cattle feedlots
  • Produce wholesalers
  • Export markets
  • Other markets
  • Chart: Major Market Segmentation for the Hay and Other Crop Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Repairs and maintenance
  • Rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Hay and Other Crop Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Hay and Other Crop Growing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Hay and Other Crop Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Hay and Other Crop Growing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The process of feeding and fattening up livestock before slaughter.
  • Fodder
  • Coarse food (especially for livestock) composed of entire plants or the leaves and stalks of a cereal crop.
  • Hops
  • Plants that have cordate leaves and flowers arranged in cone-like spikes. The dried flowers of this plant are used in brewing to add the characteristic bitter taste to beer.
  • Imputed Wage
  • The estimated labour input of the farm owner, their partner and/or family members, based on hours worked and wages outlined in the Federal Pastoral Industry Award.
  • Lucerne
  • Leguminous forage plant with trifoliate leaves and blue-violet flowers grown widely as a pasture and hay crop.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Hay and Other Crop Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Hay and Other Crop Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hay and Other Crop Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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