Going grape: A strong increase in exports has driven industry revenue growth

IBISWorld’s Grape Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • A persisting oversupply of wine and wine grapes since the 2000s has been problematic for growers
  • As with many other agricultural industries, weather conditions dictate annual grape production
  • Industry oversupply concerns are expected to ease over the next five years

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    Industry Analysis & Industry Trends

    The Grape Growing industry has grown over the past five years despite challenging conditions. Industry revenue is expected to increase at an annualised 2.7% over the five years through 2016-17, to reach $1.2 billion. Because wine grapes make up an estimated 68.8% of industry revenue, the industry is highly dependent on the downstream Wine Production industry. A persisting oversupply of wine and wine grapes since the 2000s has been problematic for growers. Rapid expansion by wine producers and wineries created an oversupply of wine, which producers have been forced to sell at low prices over the past five years. Winemakers have been unable or unwilling to effectively reduce supply and this has created an ongoing mismatch between supply and demand...

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    Industry Report - Industry Locations Chapter

    In volume terms, the Grape Growing industry is dominated by the growing of winemaking grapes. These grapes account for an estimated 93.0% of all grapes grown in Australia. States that have suitable climatic conditions and strong traditions of winemaking control a disproportionate share of grape production even if revenue might be more evenly split based on the higher prices obtained for table grapes.

    Grape growing is well established in the temperate areas of South Australia, and in the Murray, VIC, and Murrumbidgee, NSW, irrigation areas. Newer grape growing areas have developed in Tasmania, the Margaret River region in Western Australia and in the cool climates of southern Victoria.

    South Australia is the largest grape producer, accounting for an estimated 48.2% o..

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    Additional Insights for the Grape Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Grape Growing Industry are

  • Economies of scale
  • Appropriate climatic conditions
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Domestic price of wine grapes and Demand from wine production in the Grape Growing industry impact industry performance..

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    Industry Products

    What is the Grape Growing Industry?

    Operators in the Grape Growing industry primarily grow or sun-dry grapes. Grapes are grown for winemaking or to be sold as table grapes. Some of the grapes are dehydrated or dried for sale as sultanas. Grapes harvested by wineries are processed in-house rather than sold to third parties and are therefore excluded from the industry.

    Industry Products
    Red winemaking grapes
    White winemaking grapes
    Table and dried grapes
    Industry Activities
    Wine grape growing
    Sun-drying grapes
    Table grape growing
    Vineyard operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic price of wine grapes
  • Demand from wine production
  • Demand from supermarkets and grocery stores
  • Level of annual rainfall
  • Domestic price of fertiliser

  • Current Performance
  • Growing conditions
  • Wine production
  • Trade influence
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Wine grape supply
  • Dried and

    table grapes

  • Industry dynamics
  • Table: Grape Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Grape Growing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Wine Production
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Industrial and Agricultural Chemical Product Wholesaling
  • Livestock and Other Agricultural Supplies Wholesaling
  • Nursery Production

  • Products & Services
  • Red winemaking grapes
  • White winemaking grapes
  • Table and dried grapes
  • Chart: Grape Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Major wine producers
  • Small and medium-scale wine producers
  • Fruit processors
  • Retailers and wholesalers
  • Chart: Major Market Segmentation for the Grape Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Grape Growing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Grape Growing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Grape Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Grape Growing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Imputed Wages
  • The estimated labour input of the farm owner, their partner or family members, based on hours worked and wages outlined in the Federal Pastoral Industry Award.
  • Viticulture
  • The cultivation of grapes and grape vines; grape growing.
  • Wine Grapes
  • Grapes used in the production of wine rather than for the fresh or dried grape market.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Grape Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Grape Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Grape Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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