Going grape: A strong increase in exports has driven industry revenue growth

IBISWorld’s Grape Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Grape Growing industry has grown over the past five years despite challenging conditions. Industry revenue is expected to increase at an annualised 2.7% over the five years through 2016-17, to reach $1.2 billion. Because wine grapes make up an estimated 68.8% of industry revenue, the industry is highly dependent on the downstream Wine Production industry. A persisting oversupply of wine and wine grapes since the 2000s has been problematic for growers. Rapid expansion by wine producers and wineries created an oversupply of wine, which producers have been forced to sell at low prices over the past five years. Winemakers have been unable or unwilling to effectively reduce supply and this has created an ongoing mismatch between supply and demand...

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Industry Report - Industry Investment Chapter

The Grape Growing industry is highly capital-intensive. For every dollar invested in capital across the industry, an estimated $2.66 is paid as wages. However, owner-operators carry out a significant portion of labour tasks required by the industry. Many farm owners do not pay themselves a traditional wage and instead rely on drawings from profit. This means the industry’s wage costs underrepresent the actual income earned per employee.

Substantial investment in irrigation, heavy transport and automated picking and sorting machinery is required for the efficient operation of large-scale vineyards. Over the past five years, capital intensity has risen across the total agricultural sector as more advanced equipment becomes available to monitor and water crops and test soil. Har..

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Industry Products

What is the Grape Growing Industry?

Operators in the Grape Growing industry primarily grow or sun-dry grapes. Grapes are grown for winemaking or to be sold as table grapes. Some of the grapes are dehydrated or dried for sale as sultanas. Grapes harvested by wineries are processed in-house rather than sold to third parties and are therefore excluded from the industry.

Industry Products
Red winemaking grapes
White winemaking grapes
Table and dried grapes
Industry Activities
Wine grape growing
Sun-drying grapes
Table grape growing
Vineyard operation

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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