Grape expectations: Strong export demand provides growers with opportunity to expand

The Grape Growing industry has grown strongly over the past five years. Industry revenue is expected to increase at an annualised 7.3% over the five years through 2018-19, to total $1.4 billion. As wine grapes make up an estimated 65.2% of industry revenue, the industry is highly dependent on the downstream Wine Production industry. Oversupply issues that previously plagued the industry have subsided and as such, the average wine grape price has increased every year. Increasing demand from China for Australian wine and also contractions in global supply has supported the industry revenue more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising table grape and wine export demand is providing grape growers with an opportunity to expand
  • Weather conditions predominantly dictate annual grape production in the industry
  • Wine grape supply may fall as a range of crops compete for the use of irrigation water
  • Industry Report - Industry Products Chapter

    Although a variety of grapes are planted across different regions, grape varieties can be broadly categorised as either red or white. Grapes can be categorised into three main uses: winemaking, drying (primarily for sultanas, currants and raisins) and eating fresh (table grapes). Wine grapes can also have other uses beyond winemaking, including vinegar and brandy production, and food manufacturing. The Grape Growing industry is dominated by the growing of grapes used for winemaking, with wine grapes estimated to represent over 90% of the total volume of the grape crop. However, a high volume of grapes is required to produce wine, meaning that grape volumes dedicated for each use are not entirely reflective of earnings. Con...purchase to read more.

    Additional Insights for the Grape Growing Industry

    IBISWorld has determined the most important Key Success Factors for the Grape Growing are:

  • Economies of scale
  • Appropriate climatic conditions
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Domestic price of wine grapes and Demand from wine production in the Grape Growing industry impact industry performance..

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    What's in this report

    What is the Grape Growing Industry?

    Operators in the Grape Growing industry primarily grow or sun-dry grapes. Grapes are grown for winemaking or to be sold as table grapes. Some of the grapes are dehydrated or dried for sale as sultanas. Grapes harvested by wineries are processed in-house rather than sold to third parties and are therefore excluded from the industry.

    Industry Products
  • Red winemaking grapes
  • White winemaking grapes
  • Table and dried grapes
  • Industry Activities
  • Wine grape growing
  • Sun-drying grapes
  • Table grape growing
  • Vineyard operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of wine grapes
  • Demand from wine production
  • Demand from supermarkets and grocery stores
  • Level of annual rainfall
  • Domestic price of fertiliser

  • Current Performance
  • Growing conditions
  • Wine production
  • Trade influence
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Wine grape supply
  • Dried and table grapes
  • Industry dynamics
  • Table: Grape Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Grape Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Wine Production
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Industrial and Agricultural Chemical Product Wholesaling
  • Livestock and Other Agricultural Supplies Wholesaling
  • Nursery Production

  • Products & Services
  • Table and dried grapes
  • Red winemaking grapes
  • White winemaking grapes
  • Chart: Grape Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Major wine producers
  • Small- and medium-scale wine producers
  • Retailers and wholesalers
  • Fruit processors
  • Chart: Major Market Segmentation for the Grape Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Grape Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Grape Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Grape Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Grape Growing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Imputed Wages
  • The estimated labour input of the farm owner, their partner or family members, based on hours worked and wages outlined in the Federal Pastoral Industry Award.
  • Viticulture
  • The cultivation of grapes and grape vines; grape growing.
  • Wine Grapes
  • Grapes used in the production of wine rather than for the fresh or dried grape market.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Grape Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

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    This report on Grape Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Grape Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Grape Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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