Wilted: Revenue has declined due to lower domestic demand and strong import competition

IBISWorld’s Floriculture Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Floriculture Production industry's performance has been negatively affected by subdued trading conditions over the past five years. Industry firms have faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.

The industry is expected to generate revenue of $337.5 million in 2016-17, down an estimated 3.2% on the previous year due to the deterioration in consumer sentiment and the decline in sales by the downstream Flower Retailing industry. Overall, industry revenue is expected to decline by an annualised 3.3%...

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Industry Report - Industry Analysis Chapter

Australia’s Floriculture Production industry has struggled over the past five years. The industry has faced deteriorating domestic demand conditions and has lost market share to low-cost imports from Asia and Africa. Australian consumer spending on flowers has been weak over the past five years, and industry growers have struggled to lift the low per capita consumer expenditure on flowers. The only increases in downstream sales have come from supermarkets and convenience stores, which have boosted their sales of lower value, mass market flowers.

Industry revenue is expected to decline at an annualised 3.3% over the five years through 2016-17, to $337.5 million. This decline includes an expected 3.2% f..

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Industry Products

What is the Floriculture Production Industry?

Industry firms grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowers
Seed growing
Industry Activities
Display foliage growing (undercover and outdoors)
Flower growing (undercover and outdoors)
Orchid growing (undercover)
Calla lily growing (outdoor)
Hydrangea growing (outdoors)
Peony growing (outdoor)
Flower seed growing (undercover and outdoors)

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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