Wilted: Revenue has declined due to lower domestic demand and strong import competition

IBISWorld’s Floriculture Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Floriculture Production industry's performance has been negatively affected by subdued trading conditions over the past five years. Industry firms have faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.

The industry is expected to generate revenue of $337.5 million in 2016-17, down an estimated 3.2% on the previous year due to the deterioration in consumer sentiment and the decline in sales by the downstream Flower Retailing industry. Overall, industry revenue is expected to decline by an annualised 3.3%...

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Industry Report - Starting a New Business Chapter

There are minimal barriers for new entrants into the industry given that inputs are readily available and entry is typically via another complementary agricultural activity. For floriculture products produced undercover, the main barriers to entry include the significant capital outlay necessary to establish greenhouses, cold frames or shade houses as well as irrigation systems, temperature control and monitoring systems. Access to water may also be costly. Although purchasing land outright is a high cost, leased property is available but this may limit the degree to which a grower can invest and establish new infrastructure.

Other barriers to entry include the gathering of native wildflowers and seeds from native species. The..

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Industry Products

What is the Floriculture Production Industry?

Industry firms grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowers
Seed growing
Industry Activities
Display foliage growing (undercover and outdoors)
Flower growing (undercover and outdoors)
Orchid growing (undercover)
Calla lily growing (outdoor)
Hydrangea growing (outdoors)
Peony growing (outdoor)
Flower seed growing (undercover and outdoors)

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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