Floriculture Production in Australia - Market Research Report

Floriculture Production industry trends (2014-2019)

poll Average industry growth 2014–2019: -1.4%

Various factors have influenced the Floriculture Production industry over the past five years. Industry firms have faced falling demand from Australian consumers, adverse weather conditions and rising import penetration. Cut flowers are considered discretionary items and traditional flower arrangements can be readily substituted with other products such as chocolates, gift vouchers and charity donations. Despite these negative factors, downstream sales of lower value mass market flowers to supermarkets and convenience stores have increased over the past five years, which has aided revenue growth. Industry revenue is expected to decline at an annualised 1.4% over the five years through 2018-19, to $274.3 million. Industry revenue is projected to fall...
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Floriculture Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue in the Floriculture Production industry is forecast to grow modestly over the next five years. Some larger local producers are projected to benefit from the improved efficiency of open-field production over greenhouse production over the period, and will likely build market share at the expense of smaller, less efficient industry firms. The industry is also likely to benefit from advancements in plant technology, particularly producers that focus on the variety of flowers and extending plant life. Industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Demand from the Flower Retailing industry is anticipated to stabilise over the period. However, sales to other retail markets, such as s...
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Floriculture Production industry statistics

  • attach_money Market Size: $274m
  • business Number of Businesses: 786
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,091

Biggest companies in the Floriculture Production industry

The companies holding the largest market share in the Floriculture Production in Australia industry include Lynch Group Holdings Pty Limited and Grandiflora Nurseries Pty Ltd.

  • pie_chart Lynch Group Holdings Pty Limited Market Share: x.x%
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  • pie_chart Grandiflora Nurseries Pty Ltd Market Share: x.x%
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What is Floriculture Production industry?

Industry Definition

Industry firms grow or produce cut flowers, foliage and seeds, either outdoors or under cover. Undercover is generally defined as greenhouses, cold frames, cloth houses and lath houses.

Industry Products and Services

  • Traditional flowers
  • Wildflowers
  • Seed growing
  • All Others

Industry Activities

  • Display foliage growing (under cover and outdoors)
  • Flower growing (under cover and outdoors)
  • Orchid growing (under cover)
  • Calla lily growing (outdoors)
  • Hydrangea growing (outdoors)
  • Peony growing (outdoors)
  • Flower seed growing (under cover and outdoors)

Market research report - table of contents

Industry Definition

Industry firms grow or produce cut flowers, foliage and seeds, either outdoors or under cover. Undercover is generally defined as greenhouses, cold frames, cloth houses and lath houses.

Main Activities

  • Display foliage growing (under cover and outdoors)
  • Flower growing (under cover and outdoors)
  • Orchid growing (under cover)
  • Calla lily growing (outdoors)
  • Hydrangea growing (outdoors)
  • Peony growing (outdoors)
  • Flower seed growing (under cover and outdoors)

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index measures how people feel about their current financial situation and wider economic conditions. When consumer sentiment is po...
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Consumer sentiment index
Demand from flower retailing
Real household discretionary income
Trade-weighted index

Current Performance

Supply and demand conditions
Profitability
Retailers and wholesalers
 Chart: Revenue Growth

Industry Outlook

Profit and cost outlook
Opportunities
 Table: Floriculture Production in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Floriculture Production in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Floriculture Production in Australia
Livestock and Other Agricultural Supplies Wholesaling in Australia
Flower Retailing in Australia
Supermarkets and Grocery Stores in Australia



Key Selling Industries

Floriculture Production in Australia
Industrial and Agricultural Chemical Product Wholesaling in Australia





Products & Services

The Floriculture Production industry includes a variety of products, from roses to seeds. Industry products are grown indoors and outdoors, and are sold a...
Retailers
Other markets




Demand Determinants

There are many demand determinants for this industry which are generally linked to a specific part of the supply chain and trends in consumer spending. Au...
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Major Markets

Retailers
Other markets





 Chart: Major Market Segmentation for the Floriculture Production in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Floriculture Production industry exhibits low market share concentration, with the industry's four largest players accounting for less than 40% of rev...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Floriculture Production in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Floriculture Production in Australia - Market Research Report Industry

Industry Globalization

Lynch Group Holdings Pty Limited is a vertically integrated grower and wholesaler of fresh cut flowers and potted plants. Headquartered in Moorebank, Sydn...
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Lynch Group

 Table: Lynch Group - financial performance

Grandiflora

 Table: Grandiflora - financial performance

Capital Intensity

The Floriculture Production industry exhibits low capital intensity, although the intensity varies significantly between under cover and outdoor flower gr...
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 Chart: Level of Capital Intensity for the Floriculture Production in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Floriculture Production in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

FLORICULTURE

FOLIAGE

WILDFLOWER

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Floriculture Production industry?

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This report on Floriculture Production in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Floriculture Production in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Floriculture Production in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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