Travel Agency and Tour Arrangement Services in Australia - Market Research Report

Travel Agency and Tour Arrangement Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.1%

The Travel Agency and Tour Arrangement Services industry has undergone significant structural changes over the past five years. The traditional bricks-and-mortar travel agency revenue model, with high commission rates and service fees, has been challenged by the rapid uptake of online booking platforms. Online-only booking facilities such as Webjet, Expedia and Booking.com have become more popular over the past five years, placing downward pressure on commission rates and service fees. Major players, such as Flight Centre and Helloworld Travel, have responded by introducing their own online platforms or acquiring existing online firms. Other online platforms, such as metasearch websites, have also been a strong source of competition for industry play...
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Travel Agency and Tour Arrangement Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Travel Agency and Tour Arrangement Services industry is projected to perform well over the next five years. Rising inbound and domestic tourist numbers are anticipated to boost demand for industry services. The growing integration between online and bricks-and-mortar operations is also forecast to bolster revenue, particularly for large players such as Flight Centre. Operators will likely focus on more stable streams of revenue such as corporate clients over the next five years. Inbound tour operators (ITOs), which arrange transport, accommodation and other services into packages to sell to overseas travel agencies, are likely to increase in prominence as overseas demand grows. Industry revenue is forecast to increase at an annualised X.X% over t...
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Travel Agency and Tour Arrangement Services industry statistics

  • attach_money Market Size: $8bn
  • business Number of Businesses: 7,923
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 42,118

Biggest companies in the Travel Agency and Tour Arrangement Services industry

The companies holding the largest market share in the Travel Agency and Tour Arrangement Services in Australia industry include Flight Centre Travel Group Limited, Helloworld Travel Limited, Expedia Australia Pty Limited and Booking.com (Australia) Pty Limited.

  • pie_chart Flight Centre Travel Group Limited Market Share: x.x%
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  • pie_chart Helloworld Travel Limited Market Share: x.x%
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  • pie_chart Expedia Australia Pty Limited Market Share: x.x%
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  • pie_chart Booking.com (Australia) Pty Limited Market Share: x.x%
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What is Travel Agency and Tour Arrangement Services industry?

Industry Definition

Industry firms primarily provide travel information, reservation and booking services for transport (e.g. planes, ships and rental cars), accommodation (e.g. hotels, motels and serviced apartments) and tourist attractions (e.g. theme and amusement parks and museums) to individuals and business travellers. The industry also includes internet travel-booking services.

Industry Products and Services

  • Leisure travel services
  • Travel consolidating services
  • Inbound tour services
  • Business and government travel services
  • All Others

Industry Activities

  • Booking service provision
  • Arranging and assembling tours
  • Ticket selling
  • Tour retailing
  • Tour wholesaling
  • Travel agency operation

Market research report - table of contents

Industry Definition

Industry firms primarily provide travel information, reservation and booking services for transport (e.g. planes, ships and rental cars), accommodation (e.g. hotels, motels and serviced apartments) and tourist attractions (e.g. theme and amusement parks and museums) to individuals and business travellers. The industry also includes internet travel-booking services.

Main Activities

  • Booking service provision
  • Arranging and assembling tours
  • Ticket selling
  • Tour retailing
  • Tour wholesaling
  • Travel agency operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of short-term departures by Australian residents to international destinations reflects demand for travel agency and tour arrangement services....
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International travel by Australians
Consumer sentiment index
Real household discretionary income
Total tourist visitor nights

Current Performance

Online migration
Travel market trends
 Chart: Revenue Growth

Industry Outlook

Leisure and business markets
Industry participation
Opportunities
 Table: Travel Agency and Tour Arrangement Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Travel Agency and Tour Arrangement Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Interurban and Rural Bus Transport in Australia
Urban Bus and Tramway Transport in Australia
International Airlines in Australia
Domestic Airlines in Australia
Hotels and Resorts in Australia
Motels in Australia
Caravan Parks and Camping Grounds in Australia
Holiday Houses, Flats and Hostels in Australia

Products & Services

Industry players organise and book travel, accommodation and tours for clients. Clients use travel agency services to arrange trips for leisure and busine...
Australian domestic leisure travellers
Australian business and government travellers
International visitors



Demand Determinants

Consumers travel for two primary purposes: leisure or business. Demand is influenced by a range of different factors, which include consumer sentiment, bu...
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Major Markets

Australian domestic leisure travellers
Australian business and government travellers
International visitors




 Chart: Major Market Segmentation for the Travel Agency and Tour Arrangement Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Travel Agency and Tour Arrangement Services industry displays low market share concentration, with the top four operators estimated to account for und...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Travel Agency and Tour Arrangement Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Travel Agency and Tour Arrangement Services in Australia - Market Research Report Industry

Industry Globalization

Flight Centre Travel Group Limited is a publicly listed Australian company that provides travel agency services. The company began as a single shopfront i...
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Flight Centre

 Table: Flight Centre - financial performance

Helloworld

 Table: Helloworld - financial performance

Expedia Australia

 Table: Expedia Australia - financial performance

Booking.com (Australia)

 Table: Booking.com (Australia) - financial performance

Capital Intensity

The industry exhibits moderate capital intensity. For every dollar invested in capital, an estimated $7.86 is spent as wages. The industry relies on labou...
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 Chart: Level of Capital Intensity for the Travel Agency and Tour Arrangement Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Travel Agency and Tour Arrangement Services in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

INBOUND TOUR OPERATOR (ITO)

METASEARCH WEBSITES

ONLINE TRAVEL AGENCY (OTA)

SHOPFRONT

TOTAL TRANSACTION VALUE (TTV)

TRAVEL CONSOLIDATORS

TRAVEL SERVICE PROVIDERS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Travel Agency and Tour Arrangement Services industry?

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This report on Travel Agency and Tour Arrangement Services in Australia:

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The Travel Agency and Tour Arrangement Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
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