Event Promotion and Management Services in Australia - Market Research Report

Event Promotion and Management Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.6%

The Event Promotion and Management Services industry has performed strongly over the past five years, benefiting from greater downstream demand from a range of businesses, industries and households. Key markets include private firms hosting promotional events, industry associations hosting conferences for member organisations, government departments holding exhibitions for communities, and households purchasing tickets for music concerts and major sporting events. These markets all require event promotion and management services from industry enterprises. As demand for industry services has been rising, revenue is projected to increase at an annualised 4.6% over the five years through 2018-19, to reach $8.2 billion. This includes a projected rise of...
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Event Promotion and Management Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Event Promotion and Management Services industry is anticipated to grow steadily over the next five years, as downstream demand from industry associations and private companies continues to increase. Business confidence is projected to remain positive over the period, while consumer sentiment is forecast to improve. These factors should provide markets with the financial and economic certainty required for greater discretionary spending. These external elements are expected to contribute to industry growth over the period, as businesses hold a greater number of exhibitions and conferences, and as consumers attend more events. Furthermore, the Australian dollar is forecast to weaken over the next five years. This trend will likely result in contin...
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Event Promotion and Management Services industry statistics

  • attach_money Market Size: $8bn
  • business Number of Businesses: 9,039
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 33,465

Biggest companies in the Event Promotion and Management Services industry

The Event Promotion and Management Services in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Event Promotion and Management Services industry?

Industry Definition

Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations, fundraising on a commission or fee basis, and a range of other events-related administration services.

Industry Products and Services

  • Event management and promotion services
  • Ticketing services
  • Tourist information centre operation
  • Other event services
  • All Others

Industry Activities

  • Event management
  • Sports ticketing
  • Sports, art and similar event promotion (without facilities)
  • Theatre and concert booking
  • Tourist information centre operation
  • Fundraising on commission or fee basis
  • Wedding planning service
  • Other events-related administration services

Market research report - table of contents

Industry Definition

Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations, fundraising on a commission or fee basis, and a range of other events-related administration services.

Main Activities

  • Event management
  • Sports ticketing
  • Sports, art and similar event promotion (without facilities)
  • Theatre and concert booking
  • Tourist information centre operation
  • Fundraising on commission or fee basis
  • Wedding planning service
  • Other events-related administration services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Industry associations represent companies and organisations that operate in similar fields. Many hold regular exhibitions and conferences for members. Gre...
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Demand from industry associations
Business confidence index
Demand from community associations and other interest groups
Demand from music and theatre productions

Current Performance

Business confidence
Consumers and ticketing
 Chart: Revenue Growth

Industry Outlook

Business confidence
Consumers and ticketing
 Table: Event Promotion and Management Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Event Promotion and Management Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Music and Theatre Productions in Australia
Performing Arts Venues in Australia
Industry Associations in Australia
Community Associations and Other Interest Groups in Australia
Professional Services in Australia
Consumers
Sports and Recreation Facilities Operation in Australia

Key Selling Industries

Computer and Software Retailing in Australia






Products & Services

The roles of event manager and event promoter have become increasingly blurred over the past five years. In concert touring, event promoters promote tours...
Industry associations
Households
Community organisations and other sectors
Government


Demand Determinants

Service segments in the Event Promotion and Management Services industry tend to have their own demand determinants. Business confidence and demand from i...
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Major Markets

Industry associations
Households
Community organisations and other sectors
Government



 Chart: Major Market Segmentation for the Event Promotion and Management Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Market share concentration in the Event Promotion and Management Services industry is low, as the top four industry players are estimated to account for l...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Event Promotion and Management Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Event Promotion and Management Services in Australia - Market Research Report Industry

Industry Globalization

The Event Promotion and Management Services in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

Although the Event Promotion and Management Services industry displays moderate capital intensity, this can vary across different industry service segment...
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 Chart: Level of Capital Intensity for the Event Promotion and Management Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Event Promotion and Management Services in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

CONVENIENCE FEE

LIVE PERFORMANCE

TICKETING AGENCIES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Event Promotion and Management Services industry?

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This report on Event Promotion and Management Services in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Event Promotion and Management Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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