Golden ticket: Steady demand from downstream markets has supported industry revenue growth

IBISWorld’s Event Promotion and Management Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Ticketing activities are dominated by two large players, Ticketek and Ticketmaster
  • Event promoters often assume the bulk of the financial risk involved in holding an event
  • High competition and pricing pressure are forecast to persist over the next five years

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    Industry Analysis & Industry Trends

    The Event Promotion and Management Services industry has grown steadily over the past five years, benefiting from downstream demand from a range of businesses, industries and households. These clients include industry associations hosting conferences for member organisations, government departments holding exhibitions for communities, and households purchasing tickets for music concerts and major sporting events. Each of these markets requires event promotion and management services. With stable demand for industry services, industry revenue is projected to increase at a compound annual rate of 2.0% over the five years through 2016-17, to $3.2 billion. This includes a forecast 3.4%...

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    Industry Report - Industry Investment Chapter

    Although capital intensity for the industry is at a low level, it can vary across different service segments across the industry. A large proportion of depreciation expenses are incurred by ticketing agencies due to high levels of capital investment in software and infrastructure to support online services. Capital intensity is lower in event management and event promotion, with wages accounting for a relatively high proportion of industry revenue to organise exhibitions and conferences.

    To calculate the capital intensity level, IBISWorld uses data from the industry cost structure. Depreciation is used as a proxy for capital, while wages are used as a proxy for labour. In 2016-17, depreciation is projected to account for 4.8% of industry revenue, with wages at 44.0%. The..

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    Additional Insights for the Event Promotion and Management Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Event Promotion and Management Services Industry are

  • Ability to compete on tender
  • Access to niche markets
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Demand from industry associations and Business confidence index in the Event Promotion and Management Services industry impact industry performance..

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    Industry Products

    What is the Event Promotion and Management Services Industry?

    Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations and fundraising on a commission or fee basis.

    Industry Products
    Event management services
    Ticketing services
    Event promotion services
    Tourist information centre operation
    Other event services
    Industry Activities
    Event management
    Sports ticketing
    Sports, art and similar event promotion (without facilities)
    Theatre and concert booking
    Tourist information centre operation
    Fundraising on commission or fee basis

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from industry associations
  • Business confidence index
  • Demand from community associations and other interest groups
  • Demand from music and theatre productions
  • Real household discretionary income
  • Spectator sport participation

  • Current Performance
  • Industry characteristics
  • Business confidence
  • Consumers and ticketing
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profit
  • Business confidence
  • Consumers and ticketing
  • Table: Event Promotion and Management Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Event Promotion and Management Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Music and Theatre Productions
  • Performing Arts Venues
  • Industry Associations
  • Community Associations and Other Interest Groups
  • Professional Services
  • Consumers
  • Sports and Recreation Facilities Operation

  • Key Selling Industries
  • Computer and Software Retailing

  • Products & Services
  • Event management services
  • Event promotion services
  • Ticketing services
  • Other event services
  • Tourist information centre operation
  • Chart: Event Promotion and Management Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Private corporations
  • Industry associations
  • Households
  • Community associations and other sectors
  • Government
  • Chart: Major Market Segmentation for the Event Promotion and Management Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Event Promotion and Management Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Event Promotion and Management Services Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Event Promotion and Management Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Event Promotion and Management Services Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Convenience Fee
  • A fee that the ticketing company charges buyers for facilitating a transaction, especially over the internet. Also called a convenience charge.
  • Cut
  • Percentage of the ticket price received by event promoters.
  • Live Performance
  • Excludes sporting events and exhibitions.
  • Ticketing Agencies
  • These are companies that sell event tickets on behalf of clients.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Event Promotion and Management Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Event Promotion and Management Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Event Promotion and Management Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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