Just the ticket: Stable demand and rising discretionary incomes promote industry growth

The Event Promotion and Management Services industry has performed relatively strongly over the past five years, benefiting from downstream demand from a range of businesses, industries and households. These clients include industry associations hosting conferences for member organisations, government departments holding exhibitions for communities, and households purchasing tickets for music concerts and major sporting events. Each of these markets requires event promotion and management services. With stable demand for industry services, revenue is expected to increase at an annualised 2.7% over the five years through 2017-18, to reach $4.4 billion. This includes a projected decline of 0.4%...read more.

Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 13-18
2.7%
Forecast Growth 18-23
Profit
Employment
29,695
Businesses
7,805
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Industry expansion continues with stable demand for services and rising discretionary incomes
  • Event promoters often assume the bulk of the financial risk involved in holding an event
  • Strong competition and pricing pressure are forecast to persist over the next five years
  • Industry Report - Industry SWOT Analysis Chapter

    The Event Promotion and Management Services industry is in the mature phase of its economic life cycle. Industry value added (IVA), which measures an industry's contribution to the overall economy, is projected to rise by an annualised 2.3% over the 10 years through 2022-23. This IVA growth reflects an underperformance of the overall economy, with real GDP expected to grow at an annualised 2.5% over the same period. Although this indicates that the industry's contribution to the overall economy is shrinking, it remains in the mature phase as it continues to grow.The industry is made up of several service segments, each of which continues to play a role in holding business and consumer-based events. How...purchase to read more.

    Additional Insights for the Event Promotion and Management Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Event Promotion and Management Services Industry are

  • Ability to compete on tender
  • Access to niche markets
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Demand from industry associations and Business confidence index in the Event Promotion and Management Services industry impact industry performance..

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    What's in this report

    What is the Event Promotion and Management Services Industry?

    Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations, fundraising on a commission or fee basis, as well as a range of other events-related administration services.

    Industry Products
  • Event management services
  • Ticketing services
  • Event promotion services
  • Tourist information centre operation
  • Other event services
  • Industry Activities
  • Event management
  • Sports ticketing
  • Sports, art and similar event promotion (without facilities)
  • Theatre and concert booking
  • Tourist information centre operation
  • Fundraising on commission or fee basis
  • Wedding planning service
  • Other events-related administration services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from industry associations
  • Business confidence index
  • Demand from community associations and other interest groups
  • Demand from music and theatre productions
  • Real household discretionary income
  • Spectator sport participation

  • Current Performance
  • Industry characteristics
  • Business confidence
  • Consumers and ticketing
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation

    and profit

  • Business confidence
  • Consumers and ticketing
  • Table: Event Promotion and Management Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Event Promotion and Management Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Music and Theatre Productions
  • Performing Arts Venues
  • Industry Associations
  • Community Associations and Other Interest Groups
  • Professional Services
  • Consumers
  • Sports and Recreation Facilities Operation

  • Key Selling Industries
  • Computer and Software Retailing

  • Products & Services
  • Event management services
  • Event promotion services
  • Ticketing services
  • Other event services
  • Tourist information centre operation
  • Chart: Event Promotion and Management Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Private corporations
  • Industry associations
  • Households
  • Community organisations and other sectors
  • Government
  • Chart: Major Market Segmentation for the Event Promotion and Management Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Event Promotion and Management Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Event Promotion and Management Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Event Promotion and Management Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Event Promotion and Management Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Convenience Fee
  • A fee that the ticketing company charges buyers for facilitating a transaction, especially over the internet. Also called a convenience charge.
  • Live Performance
  • Excludes sporting events and exhibitions.
  • Ticketing Agencies
  • These are companies that sell event tickets on behalf of clients.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Event Promotion and Management Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Event Promotion and Management Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Event Promotion and Management Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Event Promotion and Management Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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