Motoring on: Industry players face challenging conditions as competition constrains revenue

IBISWorld’s Motels market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Motels industry has struggled over the past five years. Competition from other forms of accommodation has constrained industry revenue growth. Motel operators have faced downward price pressure from home-sharing networks, such as Airbnb. Simultaneously, rising discretionary incomes have encouraged consumers to opt for higher priced accommodation services, such as hotels. However, rising inbound and domestic tourism, coupled with increasing business traveller numbers, has boosted demand for the industry's services over the past five years. Industry revenue is expected to grow by an annualised 0.7% over the five years through 2016-17, to reach $3.0 billion. This includes forecast growth of 1.7% in 2016-17...

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Industry Report - Industry Analysis Chapter

The Motels industry has grown slowly over the past five years. Intensifying competition from rival accommodation services, such as hotels, serviced apartments, hostels and home-sharing networks like Airbnb, has put pressure on industry operators and limited revenue growth. However, the depreciation of the Australian dollar in 2013-14, has boosted domestic and inbound tourism in subsequent years, increasing demand for the industry’s services.

Revenue and profitability

Industry revenue is expected to grow by an annualised 0.7% over the five years through 2016-17, to reach $3.0 billion. Over the past five years, competition from alternative accommodation services has increased. Ris..

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Industry Products

What is the Motels Industry?

The industry includes motels and guesthouse businesses with 15 or more rooms. These establishments provide accommodation on a room or suite basis, and some may provide food and beverages on the property. Most motels have direct access to an open parking area. Most guestrooms are equipped with a bath or shower, but have limited in-room cooking facilities.

Industry Products
Three-star accommodation
Four-star accommodation
Food and beverages
Industry Activities
Motel accommodation
Motel management
Guesthouse accommodation
Guesthouse management

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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