Overview

Motoring on: Industry players face challenging conditions as competition constrains revenue

IBISWorld’s Motels market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$3bn
Annual Growth
2012 - 2017
0.7%
Annual Growth
2017 - 2022
Profit
Employment
26,940
Business
1,963

Industry Threats & Opportunities

  • Rising inbound and domestic tourism has boosted demand for the industry's services
  • Home-sharing networks, such as Airbnb, have weakened demand from lower income consumers
  • Motel operators are finding it hard to differentiate themselves in the accommodation sector

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    Industry Analysis & Industry Trends

    The Motels industry has struggled over the past five years. Competition from other forms of accommodation has constrained industry revenue growth. Motel operators have faced downward price pressure from home-sharing networks, such as Airbnb. Simultaneously, rising discretionary incomes have encouraged consumers to opt for higher priced accommodation services, such as hotels. However, rising inbound and domestic tourism, coupled with increasing business traveller numbers, has boosted demand for the industry's services over the past five years. Industry revenue is expected to grow by an annualised 0.7% over the five years through 2016-17, to reach $3.0 billion. This includes forecast growth of 1.7% in 2016-17...

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    Industry Report - Industry Locations Chapter

    The locations of major tourist destinations and business centres largely determine where participants in the Motels industry are based. Most motels are located close to major highways as they traditionally serve car travellers. Due to the low-cost model of motels, many are located in regional areas. Highly populous areas attract significantly higher rental or setup costs, which may be tough for lower cost motel operators to afford.

    Domestic travellers affect the distribution of motels, as they account for a large portion of the industry’s revenue. Australian domestic tourists are particularly attracted to New South Wales and Queensland, due to the many significant tourist sites in these states. Consequently, the greatest number of motels are in these two states. Alt..

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    Additional Insights for the Motels Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motels Industry are

  • Being part of a group buying, promotion and marketing scheme
  • Having a loyal guest base
  • Carrying out all necessary maintenance to keep facilities in good condition
  • IBISWorld analysts also discuss how external factors such as Domestic tourist visitor nights and Real household discretionary income in the Motels industry impact industry performance..

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    Industry Products

    What is the Motels Industry?

    The industry includes motels and guesthouse businesses with 15 or more rooms. These establishments provide accommodation on a room or suite basis, and some may provide food and beverages on the property. Most motels have direct access to an open parking area. Most guestrooms are equipped with a bath or shower, but have limited in-room cooking facilities.

    Industry Products
    Three-star accommodation
    Four-star accommodation
    Food and beverages
    Industry Activities
    Motel accommodation
    Motel management
    Guesthouse accommodation
    Guesthouse management

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic tourist visitor nights
  • Real household discretionary income
  • Demand from hotels and resorts
  • Business tourist nights
  • International tourist visitor nights

  • Current Performance
  • Revenue and profitability
  • Competitive pressures
  • Inbound and domestic tourists
  • Other demand drivers
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Demand drivers
  • Increased competition
  • Table: Motels Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motels Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services
  • Consumers

  • Key Selling Industries
  • Construction
  • Furniture Retailing
  • Liquor Wholesaling
  • Meat, Poultry and Smallgoods Wholesaling

  • Products & Services
  • Three-star accommodation
  • Four-star accommodation
  • Food and beverages
  • Other
  • Chart: Motels Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic leisure travellers
  • International visitors
  • Domestic business travellers
  • Other visitors
  • Chart: Major Market Segmentation for the Motels Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Motels

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motels Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motels Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Motels Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Airbnb
  • An online marketplace that allows consumers to list and rent accommodation for a processing fee.
  • Inbound Tourism
  • The act of a non-resident visiting a country. For example, a tourist from China who visits Australia is classified as an inbound tourist.
  • Tariff
  • A full schedule of fees for the use of accommodation amenities. It includes a disclosure of room rates and other rate information such as taxes and fees.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motels:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motels market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motels, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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