Overview

True Alliance Pty Limited is an Australian locally owned proprietary company deriving revenue from the importing, wholesaling and marketing of fashion apparel. The company employs around 860 people, operates in Australia and New Zealand, and is administered from its head office in Alexandria, New South Wales.

True Alliance distributes and markets fashion apparel and footwear in Australia.

Brands include:

  • 7 For All Mankind
  • Ben Sherman
  • Coach
  • Lacoste
  • Lee
  • Nautica
  • Reebok
  • Riders
  • Rockport
  • Speedo
  • The North Face
  • UGG Australia 
  • Wrangler

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