True Alliance Pty Limited is a locally-owned proprietary company, deriving revenue from the importing, wholesaling and marketing of fashion apparel. The company employs approximately 710 people, operates in Australia and New Zealand, and is administered from its head office in Alexandria, New South Wales.

True Alliance distributes and markets fashion apparel and footwear in Australia and New Zealand.

Brands include:

  • Ben Sherman
  • Fittflop
  • Kate Spade
  • Lacoste
  • Lee
  • Nautica
  • Riders by Lee
  • Rockport
  • Speedo
  • Skins
  • Teva
  • The North Face
  • UGG Australia 
  • Wrangler

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