Ruralco Holdings Limited is an Australian public company operating as a rural merchandise retailer, along with offering additional agency services such as the sale of real estate, fertiliser, livestock, wool, grain, insurance and financial services. Headquartered in Macquarie Park, New South Wales, Ruralco employs approximately 2,275 people across Australia. Ruralco Holdings Limited is listed on the ASX under the code RHL.

Ruralco Holdings Limited operates in the following divisions:

  • Wool – Operations across most of Australia involving sheep classing & ram selection, direct selling, electronic sales, marketing advice, shearing advances and other client needs.
  • Livestock - The company provides stock and station agency services for wool and livestock producers, including marketing, auctions, trading facilities and live export. Brands operating under this division are Roberts, Rodwells, Dairy Livestock Services, Primaries CRT, Rawlinson & Brown, Territory Rural, Southern Australian Livestock and BR & C Agents.
  • Rural Supplies – This division supplies agriculture chemicals, animal health products, grain harvesting products, water management systems and equipment, and other general farming merchandise. Brands include Combined Rural Traders (CRT), Grow Force, Roberts, Agritech Rural, Rodwells and Merredin Rural Supplies.
  • Grain – Operating predominantly through the Agfarm and AG Concepts Advisory businesses, the company offers grain marketing, sales and distribution and advisory services.
  • Real Estate – The company provides real estate agency, marketing, sales, purchase or leasing services through Ruralco Property and its divisions.
  • Financial Services & Insurance – Through Ruralco Finance and Ruralco Insurance, the company provides finance lending and insurance services to primary producers, with solutions such as home or term loans, lines of credit, overdraft assistance, landlord and business cover, home and contents and life insurance. 
  • Water & Environment – Via Ruralco Water, National Water Exchange, Total Eden and ProWater Nationwide, Ruralco offers water brokering and irrigation services including planning and product supply and installation.

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