Ruralco Holdings Limited is a locally-owned publicly listed company, deriving revenue as a rural merchandise, fertiliser, water products and financial services retailer, an agency services provider for the sale of real estate, fertiliser, livestock, wool, and water-related and live export services provider. The company employs approximately 2,420 people, operates throughout Australia and is administered by its head office in Macquarie Park, New South Wales.

Ruralco Holdings Limited is listed on the ASX under the code RHL.

Ruralco Holdings Limited operates in the following divisions:

  • Wool – Operations across most of Australia involving sheep classing & ram selection, direct selling, electronic sales, marketing advice, shearing advances and other client needs.
  • Livestock - The company provides stock and station agency services for wool and livestock producers, including marketing, auctions, trading facilities and live export. Brands operating under this division include Roberts, Rodwells, Dairy Livestock Services, Primaries CRT, Territory Rural, Southern Australian Livestock and BR & C Agents.
  • Rural Supplies – This division supplies agriculture chemicals, animal health products, grain harvesting products, water management systems and equipment, and other general farming merchandise. Brands include Combined Rural Traders (CRT), Grow Force, Roberts, Agritech Rural, Rodwells and Merredin Rural Supplies.
  • Real Estate – The company provides real estate agency, marketing, sales, purchase or leasing services through Ruralco Property and its divisions.
  • Financial Services – Through Ruralco Finance and partnership with Ansure, the company provides finance lending and insurance services to primary producers, with solutions such as home or term loans, lines of credit, overdraft assistance, landlord and business cover, home and contents and life insurance. 
  • Water – Via Ruralco Water, Water Exchange, Total Eden and ProWater Nationwide, Ruralco offers water brokering and irrigation services including planning and product supply and installation.
  • Live Export – Partnered with Frontier International, the company exports feeder and slaughter cattle from Northern Australia to Asia, primarily Indonesia and Vietnam.
  • Market Analysis – Via Ag Concepts and Mecardo, the company provides commodity risk and management services for livestock, wool and grain markets

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