Woolworths International (Australia) Pty Limited


Woolworths International (Australia) Pty Limited, trading as Country Road Group, is a foreign-owned private company that derives the majority of its revenue from the provision of apparel, homewares, and related accessories. The company employs approximately 3,460 staff and has operations in New Zealand, Asia, Europe, Africa and Australia where it is headquartered in Cremorne, Victoria.

Woolworths International (Australia) is a wholly-owned subsidiary of the South African-based, Woolworths Holdings Limited.

Woolworths International (Australia) Pty Limited, trading as Country Road Group, designs and retails apparel, homewares and related accessories. The company operates retail stores under the following brands:

  • Witchery: offers menswear, womenswear, shoes, accessories, beauty products and children’s apparel.
  • Trenery: provides womenswear, menswear, shoes, and accessories.
  • Mimco: provides shoes, bags, wallets, jewellery, shoes, watches and accessories. The Mimco brand is offered through a chain of retail stores in Australia and concession stores in David Jones outlets.
  • Country Road: offers womenswear, menswear, homewares and children's clothing. 
  • Politix: offers menswear, suits, accessories, footwear and casual menswear.

The company has operations in New Zealand, Australia, Hong Kong, Singapore and South Africa.

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