Steinhoff Asia Pacific Holdings Pty Ltd


Steinhoff Asia Pacific Holdings Pty Ltd is a Proprietary Company that is ranked number 636 out of the top 2000 companies in Australia. The company generates the majority of its income from the Other Store-Based Retailing in Australia industry.

In 2016 the company generated total revenue of $663,300,000 including sales and other revenue. In 2016 Steinhoff Asia Pacific Holdings Pty Ltd had 1850 employees in Australia including employees from all subsidiaries under the company's control.

The Chief Executive of Steinhoff Asia Pacific Holdings Pty Ltd is Mr Michael Gordon whose official title is Managing Director Group Services. The Chairman of Steinhoff Asia Pacific Holdings Pty Ltd is either not applicable or not available. 

Steinhoff Asia Pacific Holdings Pty Ltd principal activities include importing and retailing furniture and homewares through the following brands:


  • Freedom Australia and New Zealand - Retailer of sofas, furniture and homewares. This includes furniture for the living room, dining room, bedroom, entertainment room, home office, outdoor areas, and for kids, as well a wide range of homewares including lighting and storage solutions.  Freedom also offers services for home decoration.


  • Bay Leather Republic - Specialises in the manufacturing and distributing of leather furniture including sofas, armchairs, recliners, chairs and bedroom furniture.


  • Snooze - Specialises in beds and bedroom furniture. The company offers a range of products including different bed sizes; furnitures such as chairs, bedside tables, mirrors and bookshelves, as well as providing mattresses, bases, bed linen and accessories.


  • Poco - Retails furniture, kitchen and bathroom fittings, homewares, flooring, appliances, consumer electrical goods, lighting, Do It Yourself products such paint and wallpapers, and hardware.


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