Sanity Entertainment Pty Ltd is a Proprietary Company that is ranked number 1811 out of the top 2000 companies in Australia. The company generates the majority of its income from the Video Game, DVD and Recorded Music Retailing in Australia industry.

In 2019 the company generated total revenue of $122,510,000 including sales and other revenue. In 2019 Sanity Entertainment Pty Ltd had 672 employees in Australia including employees from all subsidiaries under the company's control.

The Chief Executive of Sanity Entertainment Pty Ltd is Mr Ray Itaoui whose official title is Chief Executive Officer. The Chairman of Sanity Entertainment Pty Ltd is either not applicable or not available. 

Sanity Entertainment's operations cover various areas of home and portable entertainment, and are grouped in the following categories:

  • Movies: Sanity sells all major genres of popular movies, including Action, Anime, Comedy, Documentary, Drama and Thriller, and includes a range from classics to new releases, available on DVD, Blu-Ray and Ultra HD.
  • TV: This includes all television titles on DVD, Blu-Ray and Ultra HD, including ABC/BBC, Disney and HBO and is usually sold as box sets per season.
  • Country: This category includes all country music on CDs. 
  • Games: Games comprises consoles, such as the Nintendo Switch, PlayStation 4, and Xbox One. Sanity sells a range of games for all of the consoles they provide, in genres ranging from Action and Adventure to First Person Shooter.
  • Music: Music includes a range of music on DVD and Blu-Ray as well as a range of CD titles. A large range of genres is offered including Blues, Dance, Rock, Urban, Jazz and World Music.
  • Merchandise: The merchandise sold by Sanity includes headphones, posters and apparel.
  • Books: The company sells both books and audiobooks from various genres including Children and Colouring. 

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