Kogan.com Limited is a locally-owned publicly listed company, deriving revenue from the online sale of goods and services. The company operates in Australia and New Zealand, and is administered by its head office in Melbourne.

Kogan is listed on the ASX under the code KGN. 


Kogan.com Limited is an online seller of consumer electronics and goods, as well as other related products. The company's product range includes the following:

  • TV & Video: Televisions, displays, home & audio theatre, TV accessories, and media devices.
  • Computers & Tablets: Computers, tablets, iPads & eReaders, tablet accessories, networking & storage devices, monitors & displays, printers & scanners and computer hardware and accessories.
  • Phones: Apple and Android mobile phones, wearable tech and phone accessories.
  • Cameras & Drones: Action cameras, binoculars & telescopes, compact digital cameras, dash cams, drones, DSLR cameras, home security, IP cameras/webcams, spy gear, video cameras, and camera lenses and accessories.
  • Audio: Headphones, speakers, home audio & theatre, and MP3 Players.
  • Appliances: Kitchen appliances, heating, cooling & air quality equipment, cleaning & laundry, home appliances and accessories.
  • Home & Garden: Bedding & bathroom, lighting, pet care, home essentials, furniture & decor, rugs, garden & outdoors and kitchen & dining.
  • Office supplies: Furniture, essentials, printers & scanners and power & electrical equipment.
  • Baby, Kids & Family: Baby apparel, equipment & monitors, strollers, and toys & games.
  • Gadgets, Toys & Video games: Gifts & gadgets, books, gaming, toys, and batteries.  
  • Shoes & Fashion: Watches, footwear, accessories, lingerie and apparel.
  • Health & Beauty: Cosmetics & perfumes, toiletries & essentials, haircare, health & medical, skincare and massage & relaxation.
  • Sports, Outdoors & Luggage: Outdoor gear, sporting equipment, and luggage & travel.
  • Tools & Automotive: Tools & equipment for home use, and automotive accessories.
  • Pantry: groceries and other household goods: Coffee, food preparation, grooming & shaving, kitchen accessories and laundry products.

The company also operates the following brands:

  • Kogan Mobile: Provides different mobile plans for customers.
  • Kogan Insurance: Provision of car, home & contents, travel, health, and life insurance
  • Kogan Travel: Offers domestic and international vacation packages.
  • Kogan Internet: Provision of internet connection services via the NBN.
  • Dick Smith: operates the Dick Smith online store which offers a variety of electrical and consumer goods.

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