Bing Lee Electrics Pty Ltd is an Australian owned private company, deriving revenue from the retailing of electronic goods and home appliances. The company operates in New South Wales and Victoria, and is administered by its head office in Old Guildford, New South Wales.

Bing Lee Electrics Pty Ltd divides its products into the following categories, with products including but not limited to:

TV & Technology

  • TV - QLED, OLED, Ultra HD TV
  • Apple - Mac, iPad, iPhone
  • Smart Home - Security, speakers, wireless networking
  • Computers & Tablets - Laptops, 2-in-1s, desktops, GPS navigation
  • Computer Accessories - Printers & ink cartridges, webcams & headsets, software
  • Phones - Smartphones, Smartphone storage, smartwatches
  • Audio - Headphones, soundbars, speakers, AV receivers
  • Digital Cameras - Digital SLRs, compact cameras, action cameras
  • Drones - DJI
  • Camera Accessories - Cases & bags, memory cards


  • Microwaves - Conventional, convection, in-built
  • Ovens & Cooking- Ovens, cooktops, rangehoods
  • Dishwashers - Freestanding, semi-integrated, dishdrawers
  • Fridges & Freezers
  • Washers & Dryers - Washing machines, laundry packages
  • Floorcare - Vacuum cleaners, steam cleaners, carpet cleaners
  • Coffee Machines - Nespresso, automatic, built-in
  • Small Appliances - Food processors & mixers, blenders & juicers, toasters & kettles
  • Sinks & Taps
  • Heating & Cooling - Heaters, air conditioning, electric blankets
  • Personal Care - Women's grooming, electric tooth brush, scales

Fitness & Health

  • Fitness Equipment - Exercise bikes, treadmills, rowing machines
  • Wearable Technology - Apple watch, fitbit
  • Health & Wellbeing - Air purifiers, weight scales, massage & relaxation
  • Blenders & Juicers

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