Tourism Australia is the Australian Government agency responsible for international and domestic tourism marketing as well as the delivery of research and forecasts for the sector. Tourism Australia operates in 16 markets, employs approximately 225 people and is administered from its head office in Sydney, New South Wales.

Tourism Australia is responsible for attracting international visitors to Australia for both leisure and business purposes. The activities under taken by the agency include:

  • Advertising
  • Public Relations
  • Media Hosting
  • Trade Shows
  • Industry Programs
  • Consumer Promotions
  • Online Communications
  • Consumer Research


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