SEMA Holdings Pty Limited is a locally owned proprietary company that provides mailing services that include document management, printing, online payment systems, marketing and postal services. The company employs approximately 210 people, is headquartered in Kingsgrove, New South Wales, and has branches in Melbourne, Sydney and Brisbane.

In September 2017, SEMA was acquired by ASX-listed marketing services and print communications provider, IVE Group Limited.

SEMA Holdings Pty Ltd, trading through Blue Star DIRECT, divides its product offerings into the following segments:

  • Direct Email
  • Email Marketing
  • Mobile Marketing
  • Multi Channel Marketing
  • Fulfilment Services
  • Office Mail Services
  • Document Management Systems
  • Online Payment Systems
  • Electronic Archival
  • Office Mail Services


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