Roy Morgan Research Ltd is an Australian locally owned public unlisted company which derives its revenue from conducting market research. The Company collects and sells information relating to various industries from electronic and print media, finance, food and other industries. The Company is headquartered in Melbourne, Victoria.

Roy Morgan Research Ltd operates as a market research and survey specialist. The Company provides comprehensive market information by conducting surveys and interviews on topics ranging from lifestyle to brand perception. The Company has operations in the United Kingdom, the United States of America, Indonesia, Australia and New Zealand. The following is a list of products offered by the Company:

  • Roy Morgan Single Source
    As the Company's main product, Single Source offers thorough and accurate information based from a large survey sample of 50,000 individuals annually. Topics and industries covered by this product include media, IT, finance, entertainment, TV, internet and many other industries.
  • Readership Survey
  • Young Australians Survey
  • MAPs
  • Roy Morgan Values Segments
  • Roy Morgan ASTEROID
  • The Reactor



Roy Morgan also offers various market research services, including:

  • Customised Research
  • Online Research
  • Advertising Research
  • B2B Research
  • PitchPlanner
  • Qualitative Research
  • Interviewing
  • Target Mapping


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Market Research and Statistical Services in Australia

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