Roy Morgan Research Ltd is a locally owned company that derives its revenue from conducting market research by collecting and selling information on various industries locally and globally. The company employs approximately 1070 employees, has operations across Australia, New Zealand, the US, the UK and Indonesia and is administered from its head office in Melbourne.

Roy Morgan Research Ltd operates as a market research and survey specialist. The company provides in-depth market information by conducting surveys and interviews on topics ranging from lifestyle to brand perception. The company has operations in Australia, New Zealand, the United Kingdom, the United States of America and Indonesia.

The following is a list of products offered by the company:

  • Single Source
  • Roy Morgan Audiences
  • Helix Personas
  • Customer Satisfaction Awards
  • Social Media
  • Values Segments
  • Segmentation Analytics
  • Major Studies
  • Young Australians Survey
  • Reactor


Roy Morgan also offers various market research services, including:

  • Customised Research
  • Online Research
  • Advertising Research
  • PitchPlanner
  • Qualitative Research
  • Target Mapping
  • Business Research
  • Telephone Interviewing
  • International Interviewing
  • PitchPLANNER

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Market Research and Statistical Services in Australia

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