Industry Analysis & Industry Trends
The Window Coverings Manufacturing industry has undergone a difficult five-year period. Shoppers are becoming increasingly prudent and knowledgeable, making it harder for operators to get away with high profit margins. Domestic manufacturers are also facing growing competition from the online segment and imports, which has severely limited the industry's growth in the five years through 2012-13. IBISWorld estimates revenue to contract by 0.7% during 2012-13 to reach $809.6 million. The industry has not enjoyed a single year of growth since 2007-08 and industry revenue is expected to contract by an annualised rate of 0.9% in the five years through 2012-13.
The level of domestic demand in the industry has grown by about 0.4% per annum in the five years through 2012-13... purchase to read more
Industry Report - Industry Key Buyers Chapter
Market share concentration is low with no four companies controlling more than 40% of the entire market. The market's largest players only make up 23% of total market share. Other players in the market are relatively small as their main service generally consists of customised products. The largest players have significant presence in Australia as they also produce in bulk, window coverings that are used in residential properties in addition to customised lines. Over the next five years, market share concentration is forecast to rise as smaller window coverings manufacturers are forced to shut their doors. Increasing competition from cheaper foreign imports is threatening the viability of smaller businesses... purchase to read more