Industry Analysis & Industry Trends
The Window Coverings Manufacturing industry principally produces curtains, blinds, shutters and awnings. Much of the industry's output involves bespoke products that are made-to-measure or altered to meet client specifications.
The industry's performance has been profoundly affected by its exposure to fierce import competition, particularly from low-cost producers in Asia. Domestic demand for window coverings is projected to grow by an annualised 1.6% over the five years through 2015-16, to reach $1.1 billion. This rise has been supported by subdued demand growth from building construction and increasing household discretionary income. However, much of this domestic demand growth has been captured by the increase in import penetration... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has moderate barriers to the entry for new firms. New entrants have to contend with fierce competition from foreign imports, established high-profile firms and the requirement for capital equipment and skilled labour.
New entrants face incumbents that have established a high market profile through extensive advertising campaigns. The existing players are also likely to have established supply chain arrangements that afford them cost advantages over new entrants. Furthermore, the threat of cheaper imports means that new entrants will need to produce at low cost to secure and hold a position in the market. This would favour a newcomer that already possesses prior knowledge of the industry and the capacity to deliver efficient manufacturing... purchase to read more