Industry Analysis & Industry Trends
The Window Coverings Manufacturing industry principally produces curtains, blinds, shutters and awnings. Over the five years through 2014-15, domestic demand has dipped due to weak investment into new building construction. The industry has also been losing market share to competition from low-cost imported products.
The industry's performance has deteriorated over the period. The rapid appreciation of the Australian dollar over the three years through 2012-103 allowed imports to capture a larger share of domestic demand (rising to 36.2% in 2014-15). Over the five years through 2014-15, domestic demand for window coverings is projected to decline by an annualised... purchase to read more
Industry Report - Industry Key Buyers Chapter
Market share concentration is low with the industry's four largest players accounting for about one-third of annual revenue, with Hunter Douglas and Kresta alone accounting for an estimated 23.7% of industry revenue in 2014-15. The largest players have a significant presence in Australia as they also produce bulk quantities of window coverings that are used in residential properties in addition to their customised lines.
Other players in the market are relatively small as they generally focus on manufacturing customised products. Over the next five years, market share concentration is forecast to rise as many smaller industry manufacturers go bust from increasing competition with low-cost imports... purchase to read more