Industry Analysis & Industry Trends
The Window Coverings Manufacturing industry principally produces curtains, blinds, shutters and awnings. Much of the industry's output involves bespoke products that are made-to-measure or altered to meet client specifications.
The industry's performance has been profoundly affected by its exposure to fierce import competition, particularly from low-cost producers in Asia. Domestic demand for window coverings is projected to grow by an annualised 1.6% over the five years through 2015-16, to reach $1.1 billion. This rise has been supported by subdued demand growth from building construction and increasing household discretionary income. However, much of this domestic demand growth has been captured by the increase in import penetration... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Window Coverings Manufacturing industry is currently in the declining stage of its life cycle. The industry is steadily contracting as a share of the overall economy, it is losing market share to imports, while manufacturers are also exposed to subdued trends in the domestic building market mainly due to the downward trend in single unit housing construction. Industry value added, which is indicative of the industry's contribution to the general economy, is projected to decline by an annualised 0.5% over the 10 years through 2020-21. This decline is in contrast with Australia's solid GDP growth, which is projected at an annualised rate of 2.6% during the same time period. This indicates that the industry's contribution to the Australian economy is steadily shrinking... purchase to read more