Industry Analysis & Industry Trends
The Vitamin and Supplement Stores industry has performed poorly over the past five years. After a brief period of growth over the two years through 2011-12, industry revenue has declined steadily. Over the past five years, consumer expenditure on vitamins and supplements has grown strongly as consumers have become more concerned with healthy eating and living. However, many consumers seeking vitamins and supplements have shifted to cheaper varieties sold through supermarkets, grocery stores and pharmacies over the past five years.
The growing popularity of personal fitness, the boom in gym membership sales and attendance, and overall increased demand for fitness centres helped support industry revenue growth in the two years through 2011-12... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Vitamin and Supplement Stores industry is characterised by a medium level of market share concentration. The two major players in the industry are estimated to account for more than 40% market share, and both players operate under a franchise business model. Go Vita has the highest number of franchised stores in the market, with more than 150 stores. Health Life has around 70 stores Australia-wide.
Industry concentration is expected to increase over the next five years as smaller operators are forced out due to intensifying competition. However, GNC LiveWell is currently in voluntary administration and may exit the industry, which would lead to a decrease in market share concentration... purchase to read more