Top 500

Vitamin and Supplement Stores in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Vitamin and Supplement Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Feb 2016

In poor health: Strong external competition is reducing industry revenue despite higher demand

The Vitamin and Supplement Stores market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Eu Yan Sang Australia Pty Ltd Eu Yan Sang Australia Pty Ltd market share
Go-Vita Health & Nutrition Centres Go-Vita Health & Nutrition Centres market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

The Vitamin and Supplement Stores industry has performed poorly over the past five years. After a brief period of growth over the two years through 2011-12, industry revenue has declined steadily. Over the past five years, consumer expenditure on vitamins and supplements has grown strongly as consumers have become more concerned with healthy eating and living. However, many consumers seeking vitamins and supplements have shifted to cheaper varieties sold through supermarkets, grocery stores and pharmacies over the past five years.

The growing popularity of personal fitness, the boom in gym membership sales and attendance, and overall increased demand for fitness centres helped support industry revenue growth in the two years through 2011-12... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Vitamin and Supplement Stores industry is characterised by a medium level of market share concentration. The two major players in the industry are estimated to account for more than 40% market share, and both players operate under a franchise business model. Go Vita has the highest number of franchised stores in the market, with more than 150 stores. Health Life has around 70 stores Australia-wide.

Industry concentration is expected to increase over the next five years as smaller operators are forced out due to intensifying competition. However, GNC LiveWell is currently in voluntary administration and may exit the industry, which would lead to a decrease in market share concentration... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Vitamin and Supplement Stores Industry?

This industry consists of bricks-and-mortar stores that primarily sell vitamins and supplements, together with related health foods. Online vitamin and supplement stores are not included in the industry.

Industry Products
Health foodsHealth and wellbeing productsFitness and weight loss productsSport nutrition products
Industry Activities
Selling vitamins and mineralsSelling nutritional supplementsSelling sports supplementsSelling health foods

View Sample
Select Clients