Industry Analysis & Industry Trends
The Vitamin and Supplement Stores industry has performed poorly over the past five years. After a brief period of growth over the two years through 2011-12, industry revenue has declined steadily. Over the past five years, consumer expenditure on vitamins and supplements has grown strongly as consumers have become more concerned with healthy eating and living. However, many consumers seeking vitamins and supplements have shifted to cheaper varieties sold through supermarkets, grocery stores and pharmacies over the past five years.
The growing popularity of personal fitness, the boom in gym membership sales and attendance, and overall increased demand for fitness centres helped support industry revenue growth in the two years through 2011-12... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Vitamin and Supplement Stores industry is in the decline phase of its life cycle. The industry's overall contribution to the economy, as measured by industry value added, is projected to fall at a compound annual rate of 3.8% over the ten years through 2020-21. GDP is forecast to grow at a compound annual rate of 2.6% over the same period. This represents an underperformance relative to GDP growth, meaning that the industry's contribution to the overall economy is falling.
Over the past five years, the industry has struggled to compete against external competition, despite increasing demand from health-conscious consumers for vitamins and health supplements... purchase to read more