Industry Analysis & Industry Trends
The Vitamin and Supplement Stores industry has toughened up after a lacklustre performance during the global financial crisis. Over this period, consumer expenditure on vitamins and supplements fell, amid low sentiment and increased levels of savings. Consumers seeking vitamins and supplements shifted to cheaper, low value added varieties sold through supermarkets, grocery stores and pharmacies. However, as the economy picked up, consumers returned to specialist vitamin and supplement stores.
The industry has been further assisted by recovering consumer confidence and growing health consciousness. Employee product knowledge has been a key area of industry growth, with customers willing to pay extra for advice on healthy eating and suitable dietary supplements... purchase to read more
Industry Report - Industry Investment Chapter
The Vitamin and Supplement Stores industry exhibits a low level of capital intensity. The industry is highly dependent on labour to perform industry duties, including the maintenance of the store, stocking and sourcing industry products and to provide advice to consumers regarding vitamin and supplement selection. In 2014-15, IBISWorld expects that for every $1.00 the industry pays as wages, only $0.08 is spent on capital investment. Over the coming years, capital intensity is anticipated to be mostly stable as the industry remains dependent on labour. Vitamin and supplements stores continue employ more dietitians, nutritionists and health related professionals to provide advisory and consultative services to consumers... purchase to read more