Vitamin and Supplement Stores in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Vitamin and Supplement Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Mar 2015

Supplemental growth: Rises in discretionary income have boosted revenue

IBISWorld’s Vitamin and Supplement Stores market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Eu Yan Sang Australia Pty Ltd Eu Yan Sang Australia Pty Ltd market share
GNC LiveWell (Australia) GNC LiveWell (Australia) market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Vitamin and Supplement Stores industry has toughened up after weak performance in previous years. Over 2008-09 and 2009-10, consumer expenditure on vitamins and supplements was weak, amid low sentiment and increased levels of savings. Consumers seeking vitamins and supplements shifted to cheaper, low value-added varieties sold through supermarkets, grocery stores and pharmacies. However, as the economy picked up, consumers returned to shop at specialist vitamin and supplement stores.

The industry has been further assisted by growing health consciousness. Employee product knowledge has been a key driver of industry growth, with customers willing to pay extra for advice on healthy eating and suitable dietary supplements... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Vitamin and Supplement Stores industry operates under a low level of market share concentration. The top four players of the industry accounts for less than 40% of market share, with the two biggest players operating under a franchise business model. As a result, no individual enterprise commands any significant share of the industry. IBISWorld anticipates that this is due to the industry being highly fragmented, with a range of different vitamin and supplement stores of all sizes and specialisations. Healthy Life has the highest number of franchised stores in the market, which together are estimated to account for 15.1% of the market... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Vitamin and Supplement Stores Industry?

This industry consists of physical stores that mainly sell vitamins and supplements, together with related health foods.

Industry Products
Health foodsHealth and wellbeing productsFitness and weight loss productsSport nutrition products
Industry Activities
Selling vitamins and mineralsSelling nutritional supplementsSelling sports supplementsSelling health foodsProviding advisory and consultative servicesSelling vitamins and mineralsSelling nutritional supplementsSelling sports supplementsSelling health foodsProviding advisory and consultative services

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