Industry Analysis & Industry Trends
Business has been strong for the Tattoo Studios industry over the past five years, despite weakness in the overall economy. The evolution of popular culture has moved tattooing from underground scenes and criminal associations, bringing it into the mainstream as a form of fashion, art and expression. This has broadened the appeal of tattooing, made it more socially acceptable and given it a wider market. Demand for tattoos has also been driven by rapid advancements in laser removal technologies. An increase in legislation surrounding tattoo and body piercing studios has made consumers more confident about the safety and hygiene conditions within the industry. This acceptance has translated to strong growth, with industry revenue expected to rise by an annualised 3.9%... purchase to read more
Industry Report - Industry Investment Chapter
The Tattoo Studios industry exhibits a low level of capital intensity. For every dollar that the industry spends on wages, industry operators invest $0.03 in capital. The nature of tattooing means that it is a very labour-intensive activity, requiring a highly skilled practitioner to apply the tattoo. Furthermore, given that tattooing and body piercing are regulated under the Public Health Act (1997), practitioners must be trained in various procedures to ensure that they comply with the Act.
The high level of personal interaction and the importance of the tattooist's skills as an artist play a critical role in determining customer loyalty and driving repeat business... purchase to read more