Industry Analysis & Industry Trends
Business has been strong for the Tattoo Studios industry over the past five years, despite weakness in the overall economy. The evolution of popular culture has moved tattooing from underground scenes and criminal associations, bringing it into the mainstream as a form of fashion, art and expression. This has broadened the appeal of tattooing, made it more socially acceptable and given it a wider market. Demand for tattoos has also been driven by rapid advancements in laser removal technologies. An increase in legislation surrounding tattoo and body piercing studios has made consumers more confident about the safety and hygiene conditions within the industry. This acceptance has translated to strong growth, with industry revenue expected to rise by an annualised 3.9%... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a low level of market share concentration. The industry is dominated by a large number of small stores, with few enterprises accounting for more than one establishment. Most operators service a small geographic area, causing high fragmentation within the industry. Franchises or chain operations account for a very small portion of the industry.
Due to the permanent nature of tattoos, customers seeking detailed, custom tattoos will often be happy to travel to get a tattoo from a renowned artist. As a result, having an expansive network of stores is less important than maintaining a strong reputation... purchase to read more