Industry Analysis & Industry Trends
Business has been strong for the Tattoo Studios industry over the past five years. The evolution of popular culture has shifted the image of tattoos away from underground scenes and criminal associations, bringing it into the mainstream as a form of fashion, art and self-expression. This has broadened the appeal of tattooing, made it more socially acceptable and given it a wider market. Demand for tattoos has also been driven by rapid advancements in laser-removal technologies, which help offset later incidences of tattoo regret. An increase in legislation surrounding tattoo and body-piercing studios has made consumers more confident about the safety and hygiene conditions in the industry... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a low level of market share concentration. The industry is dominated by a large number of small stores, with few enterprises having more than one establishment. Most operators service a small geographic area, causing high fragmentation within the industry. Franchises or chain operations account for a very small portion of the industry.
Due to the permanent nature of tattoos, customers seeking detailed, custom tattoos will often be happy to travel to get a tattoo from a renowned artist. As a result, having an expansive network of stores is less important than maintaining a strong reputation. Successful stores with strong revenue streams benefit from a good reputation, enabling them to capture clients from beyond their immediate geographical region... purchase to read more