Industry Analysis & Industry Trends
Five years ago, the Smartphone App Developers industry in Australia was in near non-existence. Now, the industry is estimated to have grown nearly 300-fold, or at an annualised 177.2%, in the past five years, to reach $294.5 million in 2012-13. This can be attributed to several factors, with one of the most significant being the rising use of the smartphone not just in Australia, but worldwide, raising the demand for developers as smartphone owners attempted to take advantage of their smartphones as much as possible. This has been further catalysed by a growing comfort level with purchasing goods online, which has carried over to purchasing smartphone apps as well... purchase to read more
Industry Report - Industry Key Buyers Chapter
The two largest players in the industry account for 18.1% of revenue. The companies are games developers who not only earn sales revenue from app purchases and in-app purchases but also advertising revenue. While these are the nation's largest and most prolific gaming studios, the remainder of the market is fragmented. Much like the advertising services, the presence of numerous digital agencies and owner-operators means that competition is intense between industry participants. Low barriers to entry means that amateurs are lured into the industry, and funding for technology start-ups means that prospects are bright for new entrants... purchase to read more