Industry Analysis & Industry Trends
The Sausage Production industry has seen better times. Growing awareness of health and nutrition has led consumer choices away from high-fat foods, such as sausages and related smallgoods. Producers have also been plagued with falling profitability, volatile commodity inputs and anaemic consumer sentiment. Offsetting these factors has been a growing appetite for high end and specialised products. This trend of premiumisation has resulted in an increased demand for high-margin gourmet and specialty sausages such as chorizo, bratwurst and sopressa. Producers have also responded to industry threats by being innovative with their product development. Growing areas include low-fat products with convenience packaging and varied consumption options... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Sausage Production industry is in the mature stage of its lifecycle. The industry is characterised by a range of well-established products, industry consolidation and limited growth through product innovation. The majority of the product segments in the industry have been in existence for well over half a century, with growth primarily coming from the niche segments of fresh and specialty sausages.
In a sign of maturity, major players have sought out acquisitions to drive margin and revenue growth. Notable examples include Australian Consolidated Food Investments' acquisition of its former competitor Hans Continental Smallgoods in 2009-10 and Food Investments' acquisition of KR Castlemaine Foods... purchase to read more