Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically using the nation's road networks. To use the industry's products to their full potential, major markets need time to travel and the funds to do so. Consequently, the industry's most lucrative market segments are baby boomers and seniors. In the five years through 2013-14, the proportion of Australians over the age of 50 has increased and the industry has entered a growth phase. Industry revenue is expected to increase at an annualised 7.0% over the five years though 2013-14, to reach $1.2 billion. Over the same period, the number of registered recreational vehicles (RVs) is expected to grow at an annualised 5.6%... purchase to read more
Industry Report - Industry Analysis Chapter
The past five years have been relatively prosperous for recreational vehicle manufacturers compared with the rest of the automotive sector. Industry revenue is expected to grow at an annualised 7.0% over the five years through 2013-14, to $1.2 billion. This includes growth of 3.8% in 2013-14. Revenue has grown as the popularity of the RV lifestyle has captured Australians. The ageing population has been a major factor behind the popularity of RV. As more people reach retirement age, a greater number are taking up the RV lifestyle. These retired travellers are colloquially referred to as grey nomads.
Annualised growth over the past five years comes off a low base year and is therefore overstated... purchase to read more