Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically using the nation's road networks. To use the industry's products to their full potential, major markets need time to travel and the funds to do so. Consequently, the industry's most lucrative market segments are baby boomers and seniors.
In the five years through 2014-15, the proportion of Australians over the age of 50 has increased. However, growth in this important market was more than offset by the flow-on effects of the global financial crisis. A key determinant for the industry is the amount of retirement savings that people are able to spend on a recreational vehicle... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Recreational Vehicle Manufacturing industry is in the mature stage of its life cycle. Industry value added is forecast to grow at an annualised 2.4% over the 10 years through 2019-20, which is largely in line with the annualised GDP growth rate of 2.7% over the same period.
The number of RVs produced in Australia is expected to grow at an annualised 2.4% over the five years through 2019-20. In contrast, the population is expected to grow at an annualised 1.7%. This indicates a growing number of RVs produced per person. The growing density of RV production in Australia is partially attributable to their popularity among retirees.
There is trend towards larger RVs with more features. Such vehicles require more labour to manufacture and attract higher margins... purchase to read more