Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically using the nation's road networks. To use the industry's products to their full potential, major markets need time to travel and the funds to do so. Consequently, the industry's most lucrative market segments are baby boomers and seniors.
In the five years through 2014-15, the proportion of Australians over the age of 50 has increased. However, growth in this important market was more than offset by the flow-on effects of the global financial crisis. A key determinant for the industry is the amount of retirement savings that people are able to spend on a recreational vehicle... purchase to read more
Industry Report - Industry Products Chapter
Caravans are the industry's major product by volume and share of revenue. They are designed to be towed by an existing vehicle, in compliance with state regulations. The lack of a motor makes this product one of the industry's most accessible RVs. There are significant economies of scale available in producing caravans, which makes the segment attractive to the industry's larger enterprises. This product segment will remain the largest over the next five years.
Pop-top caravans have a different profile to normal caravans when they are in transit, but fully set up they offer many of the same features. They are also towed rather than propelled by an internal motor, which means that they are an entry point into the RV market for many consumers... purchase to read more