Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically. To fully enjoy the benefits of industry products, consumers need time to travel and adequate funds to do so. Consequently, the industry's most lucrative market is baby boomers.
Industry growth has remained slow, despite its target market of Australians aged 50 and older growing as a proportion of the total population. A key driver for the industry is the amount of retirement savings that people have available to spend on a recreational vehicle. The superannuation balances of many Australians close to retirement were decimated following the global financial crisis, making recreational vehicles less affordable... purchase to read more
Industry Report - Industry Products Chapter
The Recreational Vehicle Manufacturing industry offers a range of vehicles primarily for travel and holidays. It also provides vehicles for full timers, those who live in recreational vehicles and do not have a permanent address. Product segments are split based on the amount of features offered by the different types of vehicles.
Caravans are the industry's major product by volume and share of revenue. They are designed to be towed by an existing vehicle, in compliance with state regulations. The lack of a motor makes this product one of the industry's most accessible RVs. There are significant economies of scale available in producing caravans, which makes the segment attractive to the industry's larger enterprises... purchase to read more