Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically using the nation's road networks. To use the industry's products to their full potential, major markets need time to travel and the funds to do so. Consequently, the industry's most lucrative market segments are baby boomers and seniors.
In the five years through 2014-15, the proportion of Australians over the age of 50 has increased. However, growth in this important market was more than offset by the flow-on effects of the global financial crisis. A key determinant for the industry is the amount of retirement savings that people are able to spend on a recreational vehicle... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a medium level of concentration, with the two largest companies accounting for over 40.0% of industry revenue. Market share concentration is expected to increase over the next five years. This will be partially driven by rising import penetration as smaller players are unable to compete with cheaper imports. Consolidation has also been occurring in the industry over the past five years with larger companies swallowing up smaller operations and cutting down on overhead costs... purchase to read more