Industry Analysis & Industry Trends
The Recreational Vehicle Manufacturing industry produces a range of products that enable Australians to travel to remote locations comfortably and economically using the nation's road networks. To use the industry's products to their full potential, major markets need time to travel and the funds to do so. Consequently, the industry's most lucrative market segments are baby boomers and seniors. In the five years through 2013-14, the proportion of Australians over the age of 50 has increased and the industry has entered a growth phase. Industry revenue is expected to increase at an annualised 7.0% over the five years though 2013-14, to reach $1.2 billion. Over the same period, the number of registered recreational vehicles (RVs) is expected to grow at an annualised 5.6%... purchase to read more
Industry Report - Starting a New Business Chapter
The largest barrier to entry is the amount of capital required to start production. This is true of most of the industries in the Manufacturing division. Sophisticated machinery is required to produce the industry's vehicles. A challenge for new entrants is to achieve the scale needed to make a suitable return on assets.
A secondary barrier to entry is the ability to attract skilled labour. The lack of affordable, trained labour has constrained the industry in the five years through 2013-14. As a result, state governments have funded training programs targeted at the industry. Once appropriate amounts of capital and labour have been found to go into production, industry operators need to establish a distribution network and strong branding to capture market share... purchase to read more