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Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | May 2014

Moving online: Real estate websites have increased competition for industry franchises

IBISWorld’s Real Estate Agency Franchises market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 09-14
1.0%
Annual Growth 14-19
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Profit
Purchase to read more
Employment
32,769
Businesses
3,463
Industry Analysis & Industry Trends

Over the past five years, the Real Estate Agency Franchises industry has recovered from a painful period. Towards the start of the period, the industry's major markets all reduced their spending, suffering from the effects of the global financial crisis. Residential and non-residential sales suffered, while demand for rentals increased due to a shift in consumer behaviour. Consumers focused on paying down debt rather than increasing it, resulting in weak volumes of dwelling commencements and a fall in housing prices.

Industry revenue has recovered following the declines of 2008-09 and 2009-10. This has been due to record low interest rates and a rebound in consumer sentiment as woes in financial markets have eased... purchase to read more

Industry Report - Industry Key Buyers Chapter

Market share concentration is low, with the two major players in the industry accounting for 23.5% of revenue. This is due to the highly fragmented nature of the industry. There are almost 3,500 enterprises with more than 21,000 establishments. One of the largest players in the industry, Ray White, only has a franchise network of about 1,000 offices.

Market share concentration is expected to have increased over the past five years as industry consolidation and rationalisation have been rampant. For example, major player LJ Hooker acquired Hooker Corporation in 2009, which boosted the company's franchise network. Moreover, Re/Max Australia has displayed significant declines in franchise sales revenue over the period, suggesting a depressed market... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

This industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and managementNon-residential salesNon-residential leasing and management
 
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensingConveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing


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