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Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | Mar 2015

Keeping it real: Growth in housing transfers has offset competition from independent agents

IBISWorld’s Real Estate Agency Franchises market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
1.8%
Annual Growth 15-20
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Profit
Purchase to read more
Employment
39,038
Businesses
4,049
Industry Analysis & Industry Trends

Over the past five years, the Real Estate Agency Franchises industry has face a turbulent period. Just after the industry bounced back strongly from the global financial crisis, revenue fell sharply, as interest rates normalised and confidence fell. Consumers focused on paying down debt rather than increasing it, resulting in weak growth of dwelling commencements and a fall in housing prices. In response, interest rates were cut to a record low, and house prices and housing transfer numbers increased accordingly. The industry has benefited from these factors, with a period of strong revenue growth. As a result, industry revenue is expected to rise at an annual rate of 1.8% over the five years through 2014-15. In 2014-15, revenue is forecast to rise by 3.3% to $5.7 billion... purchase to read more

Industry Report - Starting a New Business Chapter

The Real Estate Agency Franchises industry is subject to low barriers to entry, largely due to the relatively low costs of entry. Initial capital requirements are largely restricted to purchasing or leasing a premises or shopfront and are generally not considered prohibitive. Other start-up costs include state government licensing regulations that stipulate minimum experience and education requirements, which can inhibit the entry of firms or people engaged in complementary professions (such as solicitors and accountants).

A potential barrier for entrants could be the intensity of competition in the industry. The incumbent players have established brand names, clientele and skilled staff that could take new entrants a while to acquire... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

This industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and managementNon-residential salesNon-residential leasing and management
 
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensingConveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing


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