Industry Analysis & Industry Trends
Over the past five years, the Real Estate Agency Franchises industry has face a turbulent period. Just after the industry bounced back strongly from the global financial crisis, revenue fell sharply, as interest rates normalised and confidence fell. Consumers focused on paying down debt rather than increasing it, resulting in weak growth of dwelling commencements and a fall in housing prices. In response, interest rates were cut to a record low, and house prices and housing transfer numbers increased accordingly. The industry has benefited from these factors, with a period of strong revenue growth. As a result, industry revenue is expected to rise at an annual rate of 1.8% over the five years through 2014-15. In 2014-15, revenue is forecast to rise by 3.3% to $5.7 billion... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the mature stage of its life cycle. Industry value added is estimated to rise at an annualised 1.3% over the 10 years through 2019-20. Meanwhile, the Australian economy is forecast to grow, with GDP estimated to increase at an annualised 2.7% over the same period. Consequently, the industry's economic contribution is growing at a similar rate to the Australian economy.
Real estate agency franchises are expected to experience reduced profitability due to strong competition from online real estate services. The increasing prevalence of online real estate listing grants independent real estate agents greater exposure. Independent agents are able to list properties and receive virtually equal amounts of exposure as franchise agents... purchase to read more