Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | Nov 2015

Priced out: Rising housing prices are reducing sales volumes, limiting revenue growth

IBISWorld’s Real Estate Agency Franchises market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly following a sharp decline in 2010-11, when rising interest rates weakened property demand. Interest rates have plunged to a record low since then, boosting mortgage affordability and supporting demand for residential property. These factors have contributed to strong pricing growth in residential housing over the past five years. Rising property prices have enticed investors into the market, as the increased equity in existing properties has allowed many owners to purchase additional properties. Increased commercial property yields have also assisted industry revenue growth. Industry revenue is forecast to grow at an annualised 2.9%... purchase to read more

Industry Report - Starting a New Business Chapter

The Real Estate Agency Franchises industry is subject to low barriers to entry, largely due to the relatively low costs of entry. Initial capital requirements are largely restricted to purchasing or leasing a premises or shopfront and are generally not considered prohibitive. Other start-up costs include state government licensing regulations that stipulate minimum experience and education requirements, which can inhibit the entry of firms or people engaged in complementary professions (such as solicitors and accountants).

A potential barrier for entrants could be the intensity of competition in the industry. The incumbent players have established brand names, clientele and skilled staff that could take new entrants a while to acquire... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

The industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and managementNon-residential salesNon-residential leasing and management
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing

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