Industry Analysis & Industry Trends
The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly following a sharp decline in 2010-11, when rising interest rates weakened property demand. Interest rates have plunged to a record low since then, boosting mortgage affordability and supporting demand for residential property. These factors have contributed to strong pricing growth in residential housing over the past five years. Rising property prices have enticed investors into the market, as the increased equity in existing properties has allowed many owners to purchase additional properties. Increased commercial property yields have also assisted industry revenue growth. Industry revenue is forecast to grow at an annualised 2.9%... purchase to read more
Industry Report - Industry Key Buyers Chapter
Industry market share concentration is low. The industry's four largest players are expected to account for less than 40.0% of industry revenue. This is due to the highly fragmented nature of the industry. Outside of the two major players, firms are generally grouped in a particular geographic region or product type such as commercial property sales or management.
Market share concentration is expected to have increased over the past five years. Some real estate brands have grown significantly over the period, although others have struggled to expand. This is likely due to some brands being weighted towards markets or regions with different growth characteristics... purchase to read more