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Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | Mar 2015

Keeping it real: Growth in housing transfers has offset competition from independent agents

IBISWorld’s Real Estate Agency Franchises market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
1.8%
Annual Growth 15-20
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Profit
Purchase to read more
Employment
39,038
Businesses
4,049
Industry Analysis & Industry Trends

Over the past five years, the Real Estate Agency Franchises industry has face a turbulent period. Just after the industry bounced back strongly from the global financial crisis, revenue fell sharply, as interest rates normalised and confidence fell. Consumers focused on paying down debt rather than increasing it, resulting in weak growth of dwelling commencements and a fall in housing prices. In response, interest rates were cut to a record low, and house prices and housing transfer numbers increased accordingly. The industry has benefited from these factors, with a period of strong revenue growth. As a result, industry revenue is expected to rise at an annual rate of 1.8% over the five years through 2014-15. In 2014-15, revenue is forecast to rise by 3.3% to $5.7 billion... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in the mature stage of its life cycle. Industry value added is estimated to rise at an annualised 1.3% over the 10 years through 2019-20. Meanwhile, the Australian economy is forecast to grow, with GDP estimated to increase at an annualised 2.7% over the same period. Consequently, the industry's economic contribution is growing at a similar rate to the Australian economy.

Real estate agency franchises are expected to experience reduced profitability due to strong competition from online real estate services. The increasing prevalence of online real estate listing grants independent real estate agents greater exposure. Independent agents are able to list properties and receive virtually equal amounts of exposure as franchise agents... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

This industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and managementNon-residential salesNon-residential leasing and management
 
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensingConveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing


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