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Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | Oct 2016

Sold: Rising property prices contribute to solid industry revenue growth

IBISWorld’s Real Estate Agency Franchises market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly following declines over the two years through 2011-12, when high housing loan rates weakened property demand. Loan rates have plunged to a record low since then, boosting mortgage affordability and supporting demand for residential property. These factors have contributed to strong pricing growth in residential housing over the past five years. Rising property prices have enticed investors into the market, as the increased equity in existing properties has allowed many owners to purchase additional properties. Increased commercial property activity has also assisted industry revenue growth. Industry revenue is expected to grow at an annualised 4.5%... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Real Estate Agency Franchises industry is in the mature stage of its life cycle. Industry value added (IVA), a measure of the industry’s contribution to the economy, is forecast to grow at an annualised 3.9% over the 10 years through 2021-22. This is an outperformance of the economy, with GDP forecast to grow at an annualised 2.6% over the period. Typically, IVA growth stronger than GDP growth is indicative of a growing industry. However, the industry has benefited from skyrocketing residential property price growth over the past five years. This has allowed franchised real estate agents to increase margins slightly. As profit is a key contributor to IVA, this has positively skewed the industry’s IVA figure... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

The industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and managementNon-residential salesNon-residential leasing and management
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing

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