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Real Estate Agency Franchises in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Real Estate Agency Franchises Market Research Report | Business Franchises | Finance & Business Advisory Franchises | Aug 2012

Sales restrictions: Subdued house prices and dwelling approvals affect revenue and profit

IBISWorld’s Real Estate Agency Franchises market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
LJ Hooker LJ Hooker market share
Ray White Group Ray White Group market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 08-13
-1.7%
Annual Growth 13-18
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Profit
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Employment
30,540
Businesses
3,434
Industry Analysis & Industry Trends

Over the past five years, the Real Estate Agency Franchises industry has contracted. Mired by the global financial crisis, the industry's major markets have all but shut down. Residential and non-residential sales have dropped, while rentals have increased due to a shift in consumer behaviour. Consumers have been more focused on paying down debt than increasing it, resulting in lower dwelling approvals and slow growth in housing prices. Government stimulus campaigns have provided some support to the industry, but overall consumers are remaining cautious. As a result, industry revenue is expected to contract at an annual rate of 1.7% over the five years through 2012-13. In 2012-13, revenue is forecast to decline by 4.4% to just $4.47 billion... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2012-13, the two major players in the industry only account for 8.6% of revenue. This is due to the highly fragmented nature of the industry. There are almost 3,500 enterprises with nearly 20,000 establishments. The largest player in the industry, Ray White, only has a franchise network of about 1,000 offices.

Market share concentration is expected to have increased over the past five years as industry consolidation and rationalisation have been rampant. For example, industry player LJ Hooker acquired Hooker Corporation in 2009, which boosted the company's franchise network. Moreover, Re/Max Australia has displayed significant declines in franchise sales revenue over the period, suggesting a depressed market... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Real Estate Agency Franchises Industry?

This industry operates real estate agency franchises. Industry firms (franchisees) receive branding, marketing, administrative support, training and other services for franchise, royalty and renewal fees to the franchisor.

Industry Products
Residential salesResidential leasing and property managementNon-residential salesNon-residential leasing and property management
 
Industry Activities
Conveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensingConveyancing (other than by a qualified practitioner)Real estate managementReal estate title transfersValuing of real estateReal estate agency, auctioning, body corporate management and brokeringReal estate agency franchise licensing


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