Industry Analysis & Industry Trends
The Prepared Meals Production industry has grown over the past five years, supported by several favourable consumer trends. Convenient and competitively priced goods have continued to be favoured by time-poor consumers, especially those living alone. Health consciousness and premiumisation have also helped boost the industry's appeal, with the increasing popularity of low-fat prepared meals and high-value, pre-cooked and pre-marinated meat varieties. As a result, over the five years through 2015-16, industry revenue is forecast to increase at an annualised 3.6%. Despite these favourable conditions, the industry continues to face tough competition from substitute products such as takeaway foods and fast-food restaurants... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry displays a moderate level of market share concentration. The four largest players in the industry control less an estimated 42.1% of the market. This is due to the wide variety of products available and range of customers. The majority of players are smaller, individual companies. These companies do not have the scale of production to compete with major players, such as McCain Foods, and tend to specialise in niche prepared meal production such as organic and gluten-free meals, which have grown in significance over the past five years.
Concentration has decreased over the period, as the major players have lost market share to smaller companies, particularly those producing private-label goods for the major supermarkets... purchase to read more