Industry Analysis & Industry Trends
The Pizza Delivery and Takeaway Franchises industry has boomed over the past five years. Operating within the fast-food sector, which offers convenience and affordability, the industry has refined its offerings to adapt to shifts in consumer preferences. As the Australian palate evolves, the store numbers and revenue of operators focusing on high-quality and fresh ingredients have grown rapidly. The industry's early adoption of technology and advanced online ordering platforms has also assisted growth. Some operators have reported that up to half of food orders are now placed online through a range of channels, including tablet computers, smartphones and Facebook. Total industry revenue is expected to grow by an impressive 6.1% per annum over the five years through 2012-13... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entry for potential franchisors of pizza takeaway and delivery stores are high for a number of reasons. First and foremost, the industry is extremely concentrated. The top four players own franchise rights to an estimated 95.3% of the franchised pizza delivery and takeaway stores in Australia. Consumers are familiar with these brands and potential franchisees may prefer to purchase a tried and true method that has a history of success.
Secondly, businesses that want to expand through franchising generally need to own and operate an already successful pizza store. The brand's reputation needs to be built from the ground up and establish itself in the marketplace before expanding through franchising... purchase to read more