Industry Analysis & Industry Trends
The Pilates and Yoga Studios industry has grown from a highly specialised niche to an established part of the health and fitness industry over the past fifteen years. The industry has transitioned from growth to maturity, with the rush of new entrants slowing. Over the five years through 2012-13, demand for industry services has been affected by conflicting trends. On the one hand, Australians are becoming increasingly concerned with maintaining their health, which can be seen in indicators like health consciousness and sports participation. Awareness the costs of lifestyle-based diseases and the health risks of obesity have resulted in increasing demand for health and fitness services... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry into the Pilates and Yoga Studios industry are low. Capital requirements are low. A new entrant can rent a studio space rather than investing in a property purchase, which lowers capital requirements. Furthermore, the equipment required to provide Pilates and yoga services are relatively low-cost.
The brand strength of existing firms does not pose a significant hurdle. While there is some brand recognition at work, a new entrant that offers a good service at a competitive price can build its own brand recognition in its area. As such, new entrants do not face an unfair advantage in terms of brand recognition.
The training of instructors is also low barrier. The cost to train qualified staff is low compared with other professions... purchase to read more