Industry Analysis & Industry Trends
A growing consumer trend towards healthy lifestyles has supported modest growth in the Pilates and Yoga Studios industry. The core disciplines of yoga and Pilates have become more popular over the past decade. Adoption of industry services has risen strongly, with yoga and Pilates becoming widely accepted as a means of physical exercise. While it has continued to grow, the industry has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 1.6% over the five years through 2015-16, to $1.0 billion. This modest growth includes a rise of 1.0% in 2015-16.
Competition among providers is strong, with industry services largely homogenous at the basic level... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Pilates and Yoga Studios industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and is dominated by small, individual businesses. Most operators run a single location, catering to a narrow local market. Operators do not gain significant advantage from branding, and gain minimal economies of scale from multiple locations, due to the need for skilled trainers to manage classes. The industry's high labour costs and relatively low profit margin are generally not conducive to opening multiple locations across a wide geographic area.
Market share concentration has declined over the past five years as participation in yoga and Pilates has increased... purchase to read more