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Pilates and Yoga Studios in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pilates and Yoga Studios Market Research Report | Consumer Goods & Services | Sports & Recreation | Apr 2016

Core strength: Increasing health awareness has boosted demand for industry services

IBISWorld’s Pilates and Yoga Studios market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

A growing consumer trend towards healthy lifestyles has supported modest growth in the Pilates and Yoga Studios industry. The core disciplines of yoga and Pilates have become more popular over the past decade. Adoption of industry services has risen strongly, with yoga and Pilates becoming widely accepted as a means of physical exercise. While it has continued to grow, the industry has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 1.6% over the five years through 2015-16, to $1.0 billion. This modest growth includes a rise of 1.0% in 2015-16.

Competition among providers is strong, with industry services largely homogenous at the basic level... purchase to read more

Industry Report - Industry Investment Chapter

The Pilates and Yoga Studios industry exhibits a low level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $31.64 is spent on wages. The industry is highly reliant on skilled employees and has little need for equipment and production plants. The majority of investment in capital involves specialised equipment for Pilates workouts. However, this equipment is relatively minimal, and yoga studios require even less investment. Studios typically operate as an open space, providing maximum area for clients to train. As a result, the industry spends most of its revenue on attracting and maintaining a group of talented instructors to provide high-quality service and entice repeat customers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pilates and Yoga Studios Industry?

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine to build strength and flexibility while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. The industry includes Pilates and yoga classes taught at gyms or other health clubs.

Industry Products
Yoga classesPilates and hybrid classesAccreditation and trainingPrenatal and postnatal classesEquipment and accessories retailing
Industry Activities
Pilates and yoga studio operationPilates and yoga classesSpecialised training involving Pilates and yoga activitiesPilates and yoga accreditation trainingAccessories and equipment sales

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