Industry Analysis & Industry Trends
A growing consumer trend towards healthy lifestyles has supported modest growth in the Pilates and Yoga Studios industry. The core disciplines of yoga and Pilates have become more popular over the past decade. Adoption of industry services has risen strongly, with yoga and Pilates becoming widely accepted as a means of physical exercise. While it has continued to grow, the industry has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 1.6% over the five years through 2015-16, to $1.0 billion. This modest growth includes a rise of 1.0% in 2015-16.
Competition among providers is strong, with industry services largely homogenous at the basic level... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pilates and Yoga Studios industry is in the mature stage of its life cycle. Over the 10 years through 2020-21, the industry's contribution to the economy (industry value added) is expected to rise by a compound annual rate of 1.3%, a weak performance when compared with annualised GDP growth of 2.6%. This indicates that the industry is growing at a slightly slower pace than the overall economy. However, it is strong competition among providers rather than weak demand that has limited growth over the past five years.
The industry's services have become increasingly accepted as a form of physical exercise. Health-conscious people, particularly women, have flocked to group fitness classes, driving demand upwards... purchase to read more