Pilates and Yoga Studios in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pilates and Yoga Studios Market Research Report | Consumer Goods & Services | Sports & Recreation | Apr 2016

Core strength: Increasing health awareness has boosted demand for industry services

IBISWorld’s Pilates and Yoga Studios market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

A growing consumer trend towards healthy lifestyles has supported modest growth in the Pilates and Yoga Studios industry. The core disciplines of yoga and Pilates have become more popular over the past decade. Adoption of industry services has risen strongly, with yoga and Pilates becoming widely accepted as a means of physical exercise. While it has continued to grow, the industry has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 1.6% over the five years through 2015-16, to $1.0 billion. This modest growth includes a rise of 1.0% in 2015-16.

Competition among providers is strong, with industry services largely homogenous at the basic level... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Pilates and Yoga Studios industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and is dominated by small, individual businesses. Most operators run a single location, catering to a narrow local market. Operators do not gain significant advantage from branding, and gain minimal economies of scale from multiple locations, due to the need for skilled trainers to manage classes. The industry's high labour costs and relatively low profit margin are generally not conducive to opening multiple locations across a wide geographic area.

Market share concentration has declined over the past five years as participation in yoga and Pilates has increased... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pilates and Yoga Studios Industry?

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine to build strength and flexibility while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. The industry includes Pilates and yoga classes taught at gyms or other health clubs.

Industry Products
Yoga classesPilates and hybrid classesAccreditation and trainingPrenatal and postnatal classesEquipment and accessories retailing
Industry Activities
Pilates and yoga studio operationPilates and yoga classesSpecialised training involving Pilates and yoga activitiesPilates and yoga accreditation trainingAccessories and equipment sales

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