Industry Analysis & Industry Trends
A growing consumer trend towards healthy lifestyles has supported modest growth in the Pilates and Yoga Studios industry. The core disciplines of yoga and Pilates have become more popular over the past decade. Adoption of industry services has risen strongly, with yoga and Pilates becoming widely accepted as a means of physical exercise. While it has continued to grow, the industry has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 1.6% over the five years through 2015-16, to $1.0 billion. This modest growth includes a rise of 1.0% in 2015-16.
Competition among providers is strong, with industry services largely homogenous at the basic level... purchase to read more
Industry Report - Industry Investment Chapter
The Pilates and Yoga Studios industry exhibits a low level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $31.64 is spent on wages. The industry is highly reliant on skilled employees and has little need for equipment and production plants. The majority of investment in capital involves specialised equipment for Pilates workouts. However, this equipment is relatively minimal, and yoga studios require even less investment. Studios typically operate as an open space, providing maximum area for clients to train. As a result, the industry spends most of its revenue on attracting and maintaining a group of talented instructors to provide high-quality service and entice repeat customers... purchase to read more