Industry Analysis & Industry Trends
Over the five years through 2014-15, the Online Travel Bookings industry has grown strongly. Industry revenue has benefited from the continued penetration of internet shopping, with multi-platform penetration through computers, smartphones and tablets all benefiting the industry. This comes at a time when consumers are increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry... purchase to read more
Industry Report - Industry Products Chapter
Companies in the Online Travel Bookings industry mainly engage in the online booking services of a range of travel and tourism products. IBISWorld anticipates that the majority of total transaction value (TTV) falls within bookings for accommodation and flights due to their higher pricepoints. Over the past five years, however, the range of tourism-related products has grown, giving industry players an opportunity to boost their product options.
The main service provided by the industry is flight bookings, which accounts for slightly more than half of industry revenue in 2014-15. IBISWorld anticipates that the search for cheap airfares has led consumers online, facilitating the initial growth and interest in online travel bookings... purchase to read more