Industry Analysis & Industry Trends
The Online Travel Bookings industry is expected to grow strongly over the five years through 2014-15. The rise of internet shopping, using multi-platform penetration through computers, smartphones and tablets, has benefited the industry. This has come at a time when consumers have been increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad. Travellers have been aided by the strong Australian dollar over much of the past five years and greater airline capacity due to the rivalry between Qantas and Virgin... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Travel Bookings industry is expected to exhibit a moderate level of market share concentration. The top four industry operators are anticipated to account for less than 60% of industry revenue, with the rest of the industry made up of small- to medium-size players. The fragmentation of smaller industry operators has largely been due to the infancy of online transactions, with online shopping still growing strongly.
Over the coming years, more consumers are expected to book their travel plans online, and as a result, a larger number of industry operators are expected to continue joining the growing industry... purchase to read more