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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Mar 2016

In the good books: Increasing mobile and internet connectivity leads to strong revenue growth

IBISWorld’s Online Travel Bookings market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies (Australia) (Australia) market share
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more

Industry Report - Starting a New Business Chapter

The Online Travel Bookings industry exhibits moderate barriers to entry. Over the past five years, barriers to entry have increased due to the high and increasing levels of competition and market share concentration and high technological change. In particular, large, well-recognised industry firms such as Expedia and have acquired several other online travel bookings providers over the past five years, to expand their market share and stave off rising competition from the online offerings of tourism product providers, such as airlines, and the expanding online presence of physical stores. These large players also have substantial advertising budgets, which allows them to increase their brand exposure and attract new customers. This is a substantial barrier for new entrants... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites, as travel bookings cannot generally be made through these websites.

Industry Products
Flight bookingsAccommodation bookingsOther services
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings

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