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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Nov 2013

Travelling well: Industry revenue soars as consumers flock to bookings websites

IBISWorld’s Online Travel Bookings market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Webjet Webjet market share
Wotif.com Wotif.com market share
Industry Statistics & Market Size
Revenue
$413m
Annual Growth 09-14
16.6%
Annual Growth 14-19
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Profit
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Employment
1,064
Businesses
50
Industry Analysis & Industry Trends

Over the five years through 2013-14, the Online Travel Bookings industry has soared. Industry revenue has benefited from the continued uptake of internet technology, as more consumers integrate internet and mobile broadband usage with their everyday lives. The industry has also received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry. Although the Australian economy was affected by the financial crisis during 2007-08 and 2008-09, Australians did not alter much in the way of their planned travels. IBISWorld expects that there was a jump in the uptake of online travel search over these years... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a moderate level of market share concentration. This is due to the two major players commanding a combined market share of 54.6%. Apart from these two companies, enterprises are quite small and are not expected to hold more than 5.0% of industry revenue individually.

Concentration has grown slightly over the past five years. However, it is expected to fall marginally over the next five as enterprise growth exceeds industry revenue growth... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.

Industry Products
Flight bookingsHotel bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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