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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Mar 2016

In the good books: Increasing mobile and internet connectivity leads to strong revenue growth

IBISWorld’s Online Travel Bookings market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Booking.com (Australia) Booking.com (Australia) market share
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Industry Statistics & Market Size
Revenue
$728m
Annual Growth 11-16
13.8%
Annual Growth 16-21
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Profit
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Employment
1,563
Businesses
63
Industry Analysis & Industry Trends

The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more

Industry Report - Industry Locations Chapter

IBISWorld anticipates that the overall spread of industry bookings largely follows the dispersion of population across Australia. The majority of bookings are therefore spread across the east coast, with New South Wales and Victoria holding the highest concentration. The two states are anticipated to account for more than 55% of online travel bookings. Queensland also accounts for 22% of industry bookings due to its prominence as a tourism destination. These states are over-represented in terms of population. All other states account for a minor share of bookings, largely in line with their shares of population.

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Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites, as travel bookings cannot generally be made through these websites.

Industry Products
Flight bookingsAccommodation bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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