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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Aug 2014

Sky high: Increasing internet use and mobile connectivity help boost industry revenue

IBISWorld’s Online Travel Bookings market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Expedia Inc Expedia Inc market share
Webjet Webjet market share
Industry Statistics & Market Size
Revenue
$516m
Annual Growth 10-15
12.8%
Annual Growth 15-20
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Profit
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Employment
1,321
Businesses
62
Industry Analysis & Industry Trends

The Online Travel Bookings industry is expected to grow strongly over the five years through 2014-15. The rise of internet shopping, using multi-platform penetration through computers, smartphones and tablets, has benefited the industry. This has come at a time when consumers have been increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad. Travellers have been aided by the strong Australian dollar over much of the past five years and greater airline capacity due to the rivalry between Qantas and Virgin... purchase to read more

Industry Report - Industry Products Chapter

Companies in the Online Travel Bookings industry mainly engage in the online booking services of a range of travel and tourism products. IBISWorld anticipates that the majority of total transaction value (TTV) falls within bookings for accommodation and flights due to the frequency of these bookings and the higher price points. However, over the past five years, the range of tourism-related products has grown, giving industry players an opportunity to boost their product offerings.

Flight bookings

The largest service segment provided by the industry is flight bookings, which accounts for slightly more than half of industry revenue in 2014-15... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.

Industry Products
Flight bookingsAccommodation bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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