Industry Analysis & Industry Trends
The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more
Industry Report - Industry Investment Chapter
The Online Travel Bookings industry is characterised by a moderate level of capital intensity. This is typical of an online industry that requires substantial investment in computer hardware to host websites. Industry operators often invest large amounts of money to ensure that server hardware and software is up to date and operating smoothly. However, labour operations are also significant for the industry, with labour performing the functions of customer service, conflict resolution and web maintenance. This means that for every $1.00 paid as wages, $0.17 is invested in capital.
Over the past five years, industry operators have continued to make inroads into emerging technology such as mobile broadband and high-speed web connections... purchase to read more