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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Aug 2014

Travelling well: Revenue soars due to mobile technology and higher internet usage

IBISWorld’s Online Travel Bookings market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Wotif.com Wotif.com market share
Industry Statistics & Market Size
Revenue
$516m
Annual Growth 10-15
12.8%
Annual Growth 15-20
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Profit
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Employment
1,321
Businesses
62
Industry Analysis & Industry Trends

Over the five years through 2014-15, the Online Travel Bookings industry has grown strongly. Industry revenue has benefited from the continued penetration of internet shopping, with multi-platform penetration through computers, smartphones and tablets all benefiting the industry. This comes at a time when consumers are increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry... purchase to read more

Industry Report - Industry Products Chapter

Companies in the Online Travel Bookings industry mainly engage in the online booking services of a range of travel and tourism products. IBISWorld anticipates that the majority of total transaction value (TTV) falls within bookings for accommodation and flights due to their higher pricepoints. Over the past five years, however, the range of tourism-related products has grown, giving industry players an opportunity to boost their product options.

Flight bookings

The main service provided by the industry is flight bookings, which accounts for slightly more than half of industry revenue in 2014-15. IBISWorld anticipates that the search for cheap airfares has led consumers online, facilitating the initial growth and interest in online travel bookings... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.

Industry Products
Flight bookingsAccommodation bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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