Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Mar 2016

In the good books: Increasing mobile and internet connectivity leads to strong revenue growth

IBISWorld’s Online Travel Bookings market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies (Australia) (Australia) market share
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more

Industry Report - Industry Investment Chapter

The Online Travel Bookings industry is characterised by a moderate level of capital intensity. This is typical of an online industry that requires substantial investment in computer hardware to host websites. Industry operators often invest large amounts of money to ensure that server hardware and software is up to date and operating smoothly. However, labour operations are also significant for the industry, with labour performing the functions of customer service, conflict resolution and web maintenance. This means that for every $1.00 paid as wages, $0.17 is invested in capital.

Over the past five years, industry operators have continued to make inroads into emerging technology such as mobile broadband and high-speed web connections... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites, as travel bookings cannot generally be made through these websites.

Industry Products
Flight bookingsAccommodation bookingsOther services
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings

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