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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Mar 2016

In the good books: Increasing mobile and internet connectivity leads to strong revenue growth

IBISWorld’s Online Travel Bookings market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Booking.com (Australia) Booking.com (Australia) market share
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Industry Statistics & Market Size
Revenue
$728m
Annual Growth 11-16
13.8%
Annual Growth 16-21
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Profit
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Employment
1,563
Businesses
63
Industry Analysis & Industry Trends

The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Online Travel Bookings industry is in the growth phase of its life cycle. Industry value added, a measure of the industry's contribution to the overall economy, is forecast to grow at an annualised 12.8% over the 10 years through 2020-21, outperforming Australian GDP growth of an annualised 2.6% over the same period. This is characteristic of a growth industry.

In addition to the rapid growth of industry revenue, industry participation has grown in leaps and bounds. Potential entrants have leapt at the opportunity to capture the emerging online segment of travel bookings, especially as internet penetration rates grow and online shopping becomes increasingly integrated into the lives of consumers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a percentage of the total transaction value booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence. The industry also excludes metasearch websites, as travel bookings cannot generally be made through these websites.

Industry Products
Flight bookingsAccommodation bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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