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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Nov 2013

Travelling well: Industry revenue soars as consumers flock to bookings websites

The Online Travel Bookings market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Webjet Webjet market share
Wotif.com Wotif.com market share
Industry Statistics & Market Size
Revenue
$413m
Annual Growth 09-14
16.6%
Annual Growth 14-19
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Profit
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Employment
1,064
Businesses
50
Industry Analysis & Industry Trends

Over the five years through 2013-14, the Online Travel Bookings industry has soared. Industry revenue has benefited from the continued uptake of internet technology, as more consumers integrate internet and mobile broadband usage with their everyday lives. The industry has also received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry. Although the Australian economy was affected by the financial crisis during 2007-08 and 2008-09, Australians did not alter much in the way of their planned travels. IBISWorld expects that there was a jump in the uptake of online travel search over these years... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry for the industry are moderate. Upward pressure on entry barriers is coming from the high and increasing level of competition, high technological change, moderate market share concentration and medium capital intensity. Increasing internal competition from high enterprise growth is expected to contribute to increasing barriers over the next five years. However, barriers to entry are expected to remain at moderate levels as the industry continues to grow from increasing demand. Potential entrants are anticipated to find that entering the industry is relatively affordable from a capital perspective with online operation of websites. However, the cost of labour and technological expertise for website management is likely to deter some players... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.

Industry Products
Flight bookingsHotel bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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