Industry Analysis & Industry Trends
The Online Travel Bookings industry has grown strongly over the past five years. The rise of internet shopping, using computers, smartphones and tablets, has benefited the industry. Consumers are increasingly integrating internet and mobile connectivity into their everyday lives, and are becoming more comfortable booking travel online. In addition, Australians have travelled more regularly over the past five years, both domestically and abroad. This has heightened demand for the industry's services and led to strong growth. Industry revenue is expected to increase at an annualised 13.8% over the five years through 2015-16, to reach $728.0 million. In 2015-16, industry revenue is expected to grow by 10.8%... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Travel Bookings industry is in the growth phase of its life cycle. Industry value added, a measure of the industry's contribution to the overall economy, is forecast to grow at an annualised 12.8% over the 10 years through 2020-21, outperforming Australian GDP growth of an annualised 2.6% over the same period. This is characteristic of a growth industry.
In addition to the rapid growth of industry revenue, industry participation has grown in leaps and bounds. Potential entrants have leapt at the opportunity to capture the emerging online segment of travel bookings, especially as internet penetration rates grow and online shopping becomes increasingly integrated into the lives of consumers... purchase to read more