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Online Travel Bookings in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Travel Bookings Market Research Report | Online Retail | Online Travel & Accommodation | Aug 2014

Travelling well: Revenue soars due to mobile technology and higher internet usage

IBISWorld’s Online Travel Bookings market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Expedia Australia Expedia Australia market share
Webjet Webjet market share
Wotif.com Wotif.com market share
Industry Statistics & Market Size
Revenue
$516m
Annual Growth 10-15
12.8%
Annual Growth 15-20
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Profit
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Employment
1,321
Businesses
62
Industry Analysis & Industry Trends

Over the five years through 2014-15, the Online Travel Bookings industry has grown strongly. Industry revenue has benefited from the continued penetration of internet shopping, with multi-platform penetration through computers, smartphones and tablets all benefiting the industry. This comes at a time when consumers are increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry... purchase to read more

Industry Report - Industry Locations Chapter

IBISWorld anticipates that the overall spread of industry establishments largely follow the dispersion of population across Australia. The majority of locations are therefore established across the east coast, with New South Wales and Victoria holding the highest concentration of industry establishments. The two states are anticipated to account for around 65% of industry establishments. Queensland is also home to more than 15% of industry establishments due to its prevalence as a tourism and travel destinations. Establishment growth over the next five years is expected to continue favouring major cities with high populations in order to deal closely with downstream markets... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Travel Bookings Industry?

Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.

Industry Products
Flight bookingsAccommodation bookingsOther services
 
Industry Activities
Online international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookingsOnline international flight bookingsOnline domestic flight bookingsOnline accommodation bookingsOther online travel bookings


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