Industry Analysis & Industry Trends
Over the five years through 2013-14, the Online Travel Bookings industry has soared. Industry revenue has benefited from the continued uptake of internet technology, as more consumers integrate internet and mobile broadband usage with their everyday lives. The industry has also received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry. Although the Australian economy was affected by the financial crisis during 2007-08 and 2008-09, Australians did not alter much in the way of their planned travels. IBISWorld expects that there was a jump in the uptake of online travel search over these years... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a moderate level of market share concentration. This is due to the two major players commanding a combined market share of 54.6%. Apart from these two companies, enterprises are quite small and are not expected to hold more than 5.0% of industry revenue individually.
Concentration has grown slightly over the past five years. However, it is expected to fall marginally over the next five as enterprise growth exceeds industry revenue growth... purchase to read more