Industry Analysis & Industry Trends
Over the five years through 2013-14, the Online Travel Bookings industry has soared. Industry revenue has benefited from the continued uptake of internet technology, as more consumers integrate internet and mobile broadband usage with their everyday lives. The industry has also received substantial attention from the increasing number of Australians travelling domestically and abroad, aided by the strong dollar over much of the past five years and greater airline capacity through the Qantas and Virgin rivalry. Although the Australian economy was affected by the financial crisis during 2007-08 and 2008-09, Australians did not alter much in the way of their planned travels. IBISWorld expects that there was a jump in the uptake of online travel search over these years. As a result of this, the industry has grown phenomenally over the past five years, with revenue increasing at an annualised 16.6% to reach $412.6 million in 2013-14. Revenue is forecast to grow by 14.4% in 2013-14, slightly lower than over the previous five years as the Australian dollar falls in strength. Australians are expected to substitute cheaper domestic travel for the now more expensive international travel.
The industry's robust growth is expected to continue over the next five years. However, the lower Australian dollar is expected to restrict the growth of high-value international travel, resulting in slower growth rates for the industry. Industry revenue is still expected to grow at double-digit rates, increasing at an annualised 11.4% to total $708.4 million in 2018-19. This significant growth is expected to be driven by the increasing sophistication of mobile technology and high levels of internet usage, with a larger proportion of consumers choosing travel booking websites than ever before. This is likely to result in higher competition for the industry as profit margins begin to fall and industry operators seek out niche markets... purchase to read more
What is the Online Travel Bookings industry?
Barriers to entry for the industry are moderate. Upward pressure on entry barriers is coming from the high and increasing level of competition, high technological change, moderate market share concentration and medium capital intensity. Increasing internal competition from high enterprise growth is expected to contribute to increasing barriers over the next five years. However, barriers to entry are expected to remain at moderate levels as the industry continues to grow from increasing demand. Potential entrants are anticipated to find that entering the industry is relatively affordable from a capital perspective with online operation of websites. However, the cost of labour and technological expertise for website management is likely to deter some players... purchase to read more