Industry Analysis & Industry Trends
The Online Travel Bookings industry is expected to grow strongly over the five years through 2014-15. The rise of internet shopping, using multi-platform penetration through computers, smartphones and tablets, has benefited the industry. This has come at a time when consumers have been increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad. Travellers have been aided by the strong Australian dollar over much of the past five years and greater airline capacity due to the rivalry between Qantas and Virgin... purchase to read more
Industry Report - Industry Products Chapter
Companies in the Online Travel Bookings industry mainly engage in the online booking services of a range of travel and tourism products. IBISWorld anticipates that the majority of total transaction value (TTV) falls within bookings for accommodation and flights due to the frequency of these bookings and the higher price points. However, over the past five years, the range of tourism-related products has grown, giving industry players an opportunity to boost their product offerings.
The largest service segment provided by the industry is flight bookings, which accounts for slightly more than half of industry revenue in 2014-15... purchase to read more