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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Feb 2013

Electric growth: Industry profit will surge as operators benefit from economies of scale

IBISWorld’s Online Small Electrical Appliance Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Industry Statistics & Market Size
Revenue
$135m
Annual Growth 08-13
18.4%
Annual Growth 13-18
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Profit
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Employment
565
Businesses
65
Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has enjoyed rapid growth in the past five years. IBISWorld estimates revenue growth at a compound rate of 18.4% in the five years through 2012-13, reaching $135.2 million, with current year revenue growth estimated at 18.7%. Several sparks of success in the industry attracted many traditional bricks-and-mortar brands to enter the online sphere, especially during a dismal sales period for retailers.

The industry is characterised by a small number of players enjoying fast organic growth. Most major players entered the market within the past five years, making the industry relatively new in contrast to many online industries... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Small Electrical Appliance Sales industry in Australia has enjoyed strong growth in the past five years. Following the successes of many online industry predecessors, the Online Small Electrical Appliance Sales industry has also taken Australian consumers by storm. The growth rate of industry revenue has ramped up significantly, with an increase of 18.7% in 2012-13. Over the past five years, industry revenue grew by an annualised 18.4%, reaching $135.2 million in 2012-13, which is more than twice the size of industry revenue in 2007-08.

Increasing connectivity

Compared with the poor performance of its bricks-and-mortar counterpart, the Online Small Electrical Appliance Sales industry has thrived in the past five years... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in this industry retail small electric appliances via the internet. Products sold within this industry include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners.

Industry Products
Toasters, kettles and compact ovensGrooming productsCoffee machinesMixers, food processors, juicers and blendersCleaning and laundry productsMicrowavesFansOther food and drink makers, and kitchen accessories
 
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailingPersonal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing


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