Industry Analysis & Industry Trends
The Online Small Electrical Appliance Sales industry has enjoyed rapid growth in the past five years. IBISWorld estimates revenue growth at a compound rate of 18.4% in the five years through 2012-13, reaching $135.2 million, with current year revenue growth estimated at 18.7%. Several sparks of success in the industry attracted many traditional bricks-and-mortar brands to enter the online sphere, especially during a dismal sales period for retailers.
The industry is characterised by a small number of players enjoying fast organic growth. Most major players entered the market within the past five years, making the industry relatively new in contrast to many online industries... purchase to read more
Industry Report - Industry Key Buyers Chapter
Market share concentration is at a low level, with the four largest players estimated to hold 27% of industry revenue. Market share concentration is low because the industry is new. Players have popped up and sales are growing quickly with little need for consolidation. For example, many traditional retailers have only recently launched their online retailing platforms. With much market potential remaining for the industry, sales are expected to continue to expand rapidly over the next five years. With expanding sales, the industry is unlikely to consolidate, helping keep market share concentration low... purchase to read more