Industry Analysis & Industry Trends
The Online Small Electrical Appliance Sales industry has sustained considerable growth over the past five years. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with a low level of technological changes, as expected of an online industry that is simply an extension of an already well-established industry. Rapid growth in online connections and the greater prevalence of online shopping have aided the industry over the past five years. Industry revenue is forecast to rise by an annualised 16.6% in the five years through 2014-15, to reach $178.1... purchase to read more
Industry Report - Industry Products Chapter
The industry sells a large variety of small electrical appliances online. These products face varying levels of external competition from traditional retailers.
The heating equipment segment includes toasters, kettles, compact ovens and microwave ovens. This segment includes pop-up toasters that can toast two to four slices of bread. Kettles include automatic tea makers, programmable kettles, cordless kettles, urns and more traditional electric kettles. Compact ovens include turbo ovens and grill-style ovens. Microwaves use high-frequency light waves to transfer heat to food. They come with a range of power outputs and cooking settings. Higher quality microwave ovens can also include an inverter... purchase to read more