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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jul 2014

Electric growth: Industry profit will surge as operators benefit from economies of scale

IBISWorld’s Online Small Electrical Appliance Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Revenue
$178m
Annual Growth 10-15
16.6%
Annual Growth 15-20
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Profit
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Employment
616
Businesses
124
Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has sustained considerable growth over the past five years. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with a low level of technological changes, as expected of an online industry that is simply an extension of an already well-established industry. Rapid growth in online connections and the greater prevalence of online shopping have aided the industry over the past five years. Industry revenue is forecast to rise by an annualised 16.6% in the five years through 2014-15, to reach $178.1... purchase to read more

Industry Report - Industry Key Buyers Chapter

Market share concentration is at a low level, with the four largest players estimated to hold less than 40.0% of industry revenue. Market share concentration is low due to strong internal and external competition. Industry players compete based on price and service, as they aim to differentiate their offerings through ease of purchase, installation and after-sales service. Players have popped up and sales are growing quickly. For example, many traditional retailers have also recently launched their online retailing platforms. With much market potential remaining for the industry, sales are expected to continue to expand rapidly over the next five years... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in this industry retail small electrical appliances via the internet. Products sold within this industry include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOthers
 
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailingPersonal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing


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