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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Aug 2016

Electrifying growth: The popularity of online shopping has boosted industry revenue

The Online Small Electrical Appliance Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Revenue for the Online Small Electrical Appliance Sales industry is expected to expand considerably over the five years through 2016-17. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances have been increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected from an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and greater prevalence of online shopping have supported industry growth over the past five years, with revenue expected to rise by an annualised 14.8%, to reach $224.4... purchase to read more

Industry Report - Industry Analysis Chapter

Following the success of other online shopping industries, the Online Small Electrical Appliance Sales industry has also grown strongly over the past five years. Industry revenue is expected to rise by an annualised 14.8% over the five years through 2016-17, to reach $224.4 million. This astronomical growth rate is attributed to the industry coming from a low base, and from enhanced online connectivity. The increased acceptance of online shopping has also underpinned this growth. Industry revenue is expected to grow by 10.8% in 2016-17.

The rapid growth rate of industry firms has been particularly impressive when compared with the poor performance of their bricks-and-mortar counterparts... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in the industry retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOther products
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing

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