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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Feb 2013

Electric growth: Industry profit will surge as operators benefit from economies of scale

The Online Small Electrical Appliance Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Industry Statistics & Market Size
Revenue
$135m
Annual Growth 08-13
18.4%
Annual Growth 13-18
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Profit
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Employment
565
Businesses
65
Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has enjoyed rapid growth in the past five years. IBISWorld estimates revenue growth at a compound rate of 18.4% in the five years through 2012-13, reaching $135.2 million, with current year revenue growth estimated at 18.7%. Several sparks of success in the industry attracted many traditional bricks-and-mortar brands to enter the online sphere, especially during a dismal sales period for retailers.

The industry is characterised by a small number of players enjoying fast organic growth. Most major players entered the market within the past five years, making the industry relatively new in contrast to many online industries... purchase to read more

Industry Report - Industry Investment Chapter

The level of capital intensity within the industry is considered low. For every dollar spent on depreciation, approximately $12.58 is spent on labour. Operators generally do not need costly capital requirements to be successful in this industry. Capital expenditures are mainly made on computers and occasionally on various cargo handling vehicles such as forklifts.

The level of capital intensity within the industry has risen over the years. As demand for products in this industry has grown over the past few years, so has the need for more capital. As operators grow, they require more equipment to handle larger volumes of inventory... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in this industry retail small electric appliances via the internet. Products sold within this industry include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners.

Industry Products
Toasters, kettles and compact ovensGrooming productsCoffee machinesMixers, food processors, juicers and blendersCleaning and laundry productsMicrowavesFansOther food and drink makers, and kitchen accessories
 
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailingPersonal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing


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