Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Aug 2015

Mixed effects: Strong industry growth has encouraged new entrants, intensifying competition

The Online Small Electrical Appliance Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has sustained considerable growth over the five years through 2015-16. The industry is characterised by a relatively small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected of an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and the greater prevalence of online shopping have supported industry growth over the past five years, with revenue is forecast to rise by an annualised 16.1%, to reach $200.3... purchase to read more

Industry Report - Industry Locations Chapter

Online small electrical appliance retailers can have two structures. They can either be online only retailers or traditional retailers with physical stores that recently entered the online retailing space. The traditional retailers that have started selling their products online can use their physical store distribution network to deliver goods to customers. The traditional retail outlets that are used to help deliver goods to customers are not counted in the number of establishments for the industry. However, these outlets are counted within the geographic distribution to create a better representation of the industry's reach... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in the industry retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOther products
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing

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