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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Aug 2016

Electrifying growth: The popularity of online shopping has boosted industry revenue

IBISWorld’s Online Small Electrical Appliance Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Revenue for the Online Small Electrical Appliance Sales industry is expected to expand considerably over the five years through 2016-17. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances have been increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected from an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and greater prevalence of online shopping have supported industry growth over the past five years, with revenue expected to rise by an annualised 14.8%, to reach $224.4... purchase to read more

Industry Report - Industry Locations Chapter

Online small electrical appliance retailers can have two structures. They can either be online only retailers or traditional retailers with physical stores that recently entered the online retailing space. The traditional retailers that have started selling their products online can use their physical store distribution network to deliver goods to customers. The traditional retail outlets that are used to help deliver goods to customers are not counted in the number of establishments for the industry. However, these outlets are counted within the geographic distribution to create a better representation of the industry's reach... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in the industry retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOther products
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing

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