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Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jul 2014

Electric growth: Industry profit will surge as operators benefit from economies of scale

IBISWorld’s Online Small Electrical Appliance Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Revenue
$178m
Annual Growth 10-15
16.6%
Annual Growth 15-20
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Profit
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Employment
616
Businesses
124
Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has sustained considerable growth over the past five years. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with a low level of technological changes, as expected of an online industry that is simply an extension of an already well-established industry. Rapid growth in online connections and the greater prevalence of online shopping have aided the industry over the past five years. Industry revenue is forecast to rise by an annualised 16.6% in the five years through 2014-15, to reach $178.1... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Small Electrical Appliance Sales industry has enjoyed strong growth in the past five years. Following the successes of many online industry predecessors, the Online Small Electrical Appliance Sales industry has also taken Australian consumers by storm. Industry revenue is forecast to grow by an annualised 16.6% in the five years through 2014-15, to reach $178.1 million. The astronomical growth rate is attributed to the industry coming from a low base and enhanced online connectivity. The increased acceptance of online shopping has also underpinned growth in the industry. Industry revenue is forecast to grow by 11.4% in 2014-15... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in this industry retail small electrical appliances via the internet. Products sold within this industry include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOthers
 
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailingPersonal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing


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