Industry Analysis & Industry Trends
The Online Small Electrical Appliance Sales industry has sustained considerable growth over the past five years. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with a low level of technological changes, as expected of an online industry that is simply an extension of an already well-established industry. Rapid growth in online connections and the greater prevalence of online shopping have aided the industry over the past five years. Industry revenue is forecast to rise by an annualised 16.6% in the five years through 2014-15, to reach $178.1... purchase to read more
Industry Report - Starting a New Business Chapter
The Online Small Electrical Appliance Sales industry is estimated to have medium barriers to entry. Nonetheless, barriers to entry vary depending on the structure of the company. If potential operators already sell small electrical appliances through physical retail outlets, they face lower barriers to entry. These operators can supplement their existing brand and distribution network with an online store. The brand awareness and distribution networks help these traditional retailers quickly grab market share.
The main barriers to entry for traditional operators looking to enter online retailing are consumer attitudes, habits and expectations about purchasing online... purchase to read more