Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Aug 2015

Mixed effects: Strong industry growth has encouraged new entrants, intensifying competition

IBISWorld’s Online Small Electrical Appliance Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has sustained considerable growth over the five years through 2015-16. The industry is characterised by a relatively small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with minimal technological changes, as expected of an online industry that is largely an extension of a well-established bricks-and-mortar industry. Rapid growth in internet connections and the greater prevalence of online shopping have supported industry growth over the past five years, with revenue is forecast to rise by an annualised 16.1%, to reach $200.3... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Online Small Electrical Appliance Sales industry is in the growth stage of its life cycle. Over the 10 years through 2020-21, the industry's contribution to the economy (industry value added) is expected to rise by an annual rate of 13.6%, a strong performance when compared with annualised GDP growth of 2.8%. This indicates that the industry is growing at a faster pace than the overall economy.

Technological or system changes within the industry are considered to be at a medium level. Most technological improvements are largely aimed at improving rather than innovating operations or products. Changes in systems can be expected in the next five years as new entrants attempt to operate different business models to achieve competitive advantages... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in the industry retail small electrical appliances via the internet. Industry products include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOther products
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing

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