Online Small Electrical Appliance Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Small Electrical Appliance Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jul 2014

Electric growth: Industry profit will surge as operators benefit from economies of scale

IBISWorld’s Online Small Electrical Appliance Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Good Guys Good Guys market share
Harvey Norman Harvey Norman market share
Kogan Kogan market share
Winning Appliances Winning Appliances market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Online Small Electrical Appliance Sales industry has sustained considerable growth over the past five years. The industry is characterised by a small number of players enjoying fast organic growth. Online purchases of electrical appliances are increasing in popularity, largely due to a receptive market that has been extensively primed by other online industries. Products in the market are well developed with a low level of technological changes, as expected of an online industry that is simply an extension of an already well-established industry. Rapid growth in online connections and the greater prevalence of online shopping have aided the industry over the past five years. Industry revenue is forecast to rise by an annualised 16.6% in the five years through 2014-15, to reach $178.1... purchase to read more

Industry Report - Industry Products Chapter

The industry sells a large variety of small electrical appliances online. These products face varying levels of external competition from traditional retailers.

Heating equipment

The heating equipment segment includes toasters, kettles, compact ovens and microwave ovens. This segment includes pop-up toasters that can toast two to four slices of bread. Kettles include automatic tea makers, programmable kettles, cordless kettles, urns and more traditional electric kettles. Compact ovens include turbo ovens and grill-style ovens. Microwaves use high-frequency light waves to transfer heat to food. They come with a range of power outputs and cooking settings. Higher quality microwave ovens can also include an inverter... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Small Electrical Appliance Sales Industry?

Operators in this industry retail small electrical appliances via the internet. Products sold within this industry include small kitchen appliances such as blenders and coffee makers, personal care appliances such as electric shavers and hair dryers, and floor care appliances such as vacuum cleaners. The industry excludes whitegood items and recreational devices.

Industry Products
Heating equipmentGrooming productsCoffee machinesMixing equipmentCleaning and laundry productsFansOthers
Industry Activities
Personal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailingPersonal care appliance retailingSmall kitchen appliance retailingFloor care appliance retailingOther small household appliance retailing

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