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Online Perfume and Cosmetic Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Perfume and Cosmetic Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Mar 2015

Mirror image: Growth in the male cosmetic market is set to drive industry revenue

The Online Perfume and Cosmetic Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$259m
Annual Growth 10-15
17.1%
Annual Growth 15-20
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Profit
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Employment
766
Businesses
71
Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly online shopping platforms become safer and more user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 9.2% over 2014-15... purchase to read more

Industry Report - Starting a New Business Chapter

The Online Perfume and Cosmetic Sales industry is characterised by low barriers to entry, although this is increasing as the industry becomes more saturated. Participants do not need to own or rent offices and storefronts, which greatly reduces initial capital costs. The extent of capital expenditure requirements is computers, software, warehouse space and equipment.

Access to suppliers and customers can present a barrier to new players. Established players usually have strong relationships with perfume and cosmetics suppliers. New players need to quickly find reliable suppliers to be able to compete. Furthermore, it may be difficult for new players to attract customers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Perfume and Cosmetic Sales Industry?

Retailers in this industry sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Industry Products
Skincare productsFragrance productsMake-up and cosmetics productsHair-care productsBath and body productsOther products
 
Industry Activities
Online skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product salesOnline skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product sales


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