Online Perfume and Cosmetic Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Perfume and Cosmetic Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Mar 2015

Mirror image: Growth in the male cosmetic market is set to drive industry revenue

IBISWorld’s Online Perfume and Cosmetic Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly online shopping platforms become safer and more user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 9.2% over 2014-15... purchase to read more

Industry Report - Industry Investment Chapter

The Online Perfume and Cosmetic Sales industry exhibits a moderate level of capital intensity, which is similar to other online retail industries. IBISWorld estimates that the industry invests $0.14 in capital for every dollar spend on wages. Wage expenses are relatively low, as there is minimal need for customer service workers. Capital investment in comparison is at a moderate level. Industry operators primarily have to invest in software systems, including website design and secure payment systems. Some of this expenditure goes towards the wages of software developers, but the acquisition of completed software is considered a depreciation expense... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Perfume and Cosmetic Sales Industry?

Retailers in this industry sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Industry Products
Skincare productsFragrance productsMake-up and cosmetics productsHair-care productsBath and body productsOther products
Industry Activities
Online skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product salesOnline skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product sales

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