Industry Analysis & Industry Trends
The Online Perfume and Cosmetic Sales industry has undergone blemish-free growth over the past five years, primarily due to the increasing uptake of online shopping throughout Australia's population. Consumers are becoming more adept and comfortable with online shopping, as the internet increasingly becomes a customary means of purchasing products. Perfume and cosmetics are well suited to the explosion of online shopping as they are pre-packaged goods, and consumers know what they will be getting when they purchase them. Industry revenue is thus forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million... purchase to read more
Industry Report - Industry Analysis Chapter
The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years as consumers rapidly increase their uptake of online shopping. E-commerce has continually gained acceptance as consumers feel more comfortable shopping online, and the strong performance of established players in the industry has driven large-scale bricks-and-mortar chains to make their way into the industry. Perfume and cosmetics are more easily purchased online than clothing items, for instance, as consumers tend to know the products they want and there is often no need to try the items out prior to use.
Positive economic conditions and an increasing tendency for males to use cosmetic products, which expands the consumer base for industry players, have further benefited the industry... purchase to read more