Industry Analysis & Industry Trends
The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly online shopping platforms become safer and more user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 9.2% over 2014-15... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Perfume and Cosmetic Sales industry is in the growth phase of its life cycle. While demand for perfume and cosmetics is largely unchanged throughout the population, consumers are increasingly shopping online for a wide variety of products, which has driven industry revenue growth. The industry has continued growing as dominant bricks-and-mortar stores, including department stores, pharmacies and specialist cosmetic stores, have increasingly added an online presence to their bricks-and-mortar offerings.
Industry value added (IVA) measures an industry's contribution to the overall economy. IVA is forecast to grow by a compound annual 12.0% over the 10 years through 2019-20, outperforming forecast real GDP growth of a compound annual 2.7% over the same period... purchase to read more