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Online Perfume and Cosmetic Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Perfume and Cosmetic Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Mar 2016

About face: Changing attitudes have boosted demand from male cosmetic markets

IBISWorld’s Online Perfume and Cosmetic Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$280m
Annual Growth 11-16
14.2%
Annual Growth 16-21
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Profit
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Employment
823
Businesses
73
Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 14.2% over the five years through 2015-16, to reach $280.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 7.6% forecast over 2015-16... purchase to read more

Industry Report - Industry Investment Chapter

The Online Perfume and Cosmetic Sales industry exhibits a moderate level of capital intensity, which is similar to other online retail industries. IBISWorld estimates that the industry invests $0.14 in capital for every dollar spent on wages. Wage expenses are relatively low, as there is lower need for customer service workers relative to traditional physical retail stores. Capital investment in comparison is at a moderate level. Industry operators primarily have to invest in software systems, including website design and secure payment systems. Some of this expenditure goes towards the wages of software developers, but the acquisition of completed software is considered a depreciation expense... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Perfume and Cosmetic Sales Industry?

Retailers in this industry sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Industry Products
Skincare productsFragrance productsMake-up and cosmetics productsHair-care productsBath and body productsOther products
 
Industry Activities
Online skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product sales


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