Industry Analysis & Industry Trends
The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly as online shopping platforms become more secure and user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 14.2% over the five years through 2015-16, to reach $280.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 7.6% forecast over 2015-16... purchase to read more
Industry Report - Industry Analysis Chapter
The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years as consumers have rapidly increased their uptake of online shopping. E-commerce has gained acceptance as consumers have felt more comfortable shopping online, and the strong performance of established industry players has driven large-scale, bricks-and-mortar chains to enter the industry. New online pure-play retailers have established operations as Australian consumers have increasingly looked to the internet for easily accessible cosmetics advice, reviews, hard-to-find brands and beauty bargains.
Positive economic conditions, new product innovations and a wider demographic consumer base have benefited the industry... purchase to read more