Industry Analysis & Industry Trends
The Online Perfume and Cosmetic Sales industry has shown robust growth over the past five years, primarily due to the increasing uptake of online shopping by Australians. Consumers are becoming more adept at and comfortable with online shopping, particularly online shopping platforms become safer and more user-friendly. Perfume and cosmetics are well suited to online shopping as they are pre-packaged goods that consumers generally know and trust. Industry revenue is forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million. As online shopping has already tapped a range of market demographics, its uptake is beginning to plateau, which is forecast to result in more subdued growth of 9.2% over 2014-15... purchase to read more
Industry Report - Starting a New Business Chapter
The Online Perfume and Cosmetic Sales industry is characterised by low barriers to entry, although this is increasing as the industry becomes more saturated. Participants do not need to own or rent offices and storefronts, which greatly reduces initial capital costs. The extent of capital expenditure requirements is computers, software, warehouse space and equipment.
Access to suppliers and customers can present a barrier to new players. Established players usually have strong relationships with perfume and cosmetics suppliers. New players need to quickly find reliable suppliers to be able to compete. Furthermore, it may be difficult for new players to attract customers... purchase to read more