Industry Analysis & Industry Trends
The Online Perfume and Cosmetic Sales industry has performed strongly over the past five years, in line with the general online retail industry. The industry took a hit in 2008-09 due to the global financial crisis, and remained subdued over 2009-10 as the effects lingered. During these two years, consumer sentiment was low and savings levels increased. Although industry products are somewhat inelastic, as they are perceived by many to be necessities, they are still discretionary items. Consumers tended to refrain from purchasing extra unnecessary items, and downgraded to cheaper alternatives of items they required. As soon as sentiment improved and economic activity strengthened in 2010-11, industry revenue rebounded solidly with a 9.8% gain... purchase to read more
Industry Report - Industry Products Chapter
The Online Perfume and Cosmetic Sales industry provides a wide range of products for customers. Products can be broadly placed into five main categories: skincare, fragrance, make-up and cosmetics, hair care, and bath and body. Over the past five years, all product segments have been performing well due to increasing numbers of male consumers and health consciousness. Industry products are becoming a higher priority for discretionary spending.
Products in this segment include creams, cleansers, exfoliators, moisturisers, serums, treatments, sunscreens and toners. These are typically applied to the neck, face, eyes and lips and can assist with various skin concerns, such as dry or oily skin, or just improve the health of normal skin... purchase to read more