Online Perfume and Cosmetic Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Perfume and Cosmetic Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Aug 2014

Clean growth: Demand from image-conscious males and older females to drive expansion

IBISWorld’s Online Perfume and Cosmetic Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

The Online Perfume and Cosmetic Sales industry has undergone blemish-free growth over the past five years, primarily due to the increasing uptake of online shopping throughout Australia's population. Consumers are becoming more adept and comfortable with online shopping, as the internet increasingly becomes a customary means of purchasing products. Perfume and cosmetics are well suited to the explosion of online shopping as they are pre-packaged goods, and consumers know what they will be getting when they purchase them. Industry revenue is thus forecast to rise by a compound annual 17.1% over the five years through 2014-15, to reach $259.0 million... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Perfume and Cosmetic Sales industry has grown strongly over the past five years as consumers rapidly increase their uptake of online shopping. E-commerce has continually gained acceptance as consumers feel more comfortable shopping online, and the strong performance of established players in the industry has driven large-scale bricks-and-mortar chains to make their way into the industry. Perfume and cosmetics are more easily purchased online than clothing items, for instance, as consumers tend to know the products they want and there is often no need to try the items out prior to use.

Positive economic conditions and an increasing tendency for males to use cosmetic products, which expands the consumer base for industry players, have further benefited the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Perfume and Cosmetic Sales Industry?

Retailers in this industry sell perfume and cosmetic products. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and other non-specialist retailers.

Industry Products
Skincare productsFragrance productsMake-up and cosmetics productsHair-care productsBath and body productsOther products
Industry Activities
Online skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product salesOnline skincare salesOnline fragrance salesOnline cosmetic salesOnline hair-care salesOnline bath and body product sales

View Sample
Select Clients