Industry Analysis & Industry Trends
The Online Medical Supplies Sales industry has performed strongly over the past five years, driven by the overall growth in online retailing and robust demand conditions in downstream markets. Poor business and consumer confidence had minimal impact on the industry's fortunes, as demand for medical supplies is highly inelastic given their essential nature. To staff and equip clinics, medical practitioners and institutions rely on federal and state government funding, which has increased strongly over the past five years. This funding growth has been driven in part by Australia's ageing population... purchase to read more
Industry Report - Industry Investment Chapter
The Online Medical Supplies Sales industry is expected to have a low level of capital intensity as measured by the capital to labour ratio. In 2013-14, this ratio is estimated to be 1:12.5, suggesting that industry players require $12.50 worth of wages for every dollar of capital invested.
Similar to other online retail industries, industry participants do not require large amounts of capital in order to compete. Initial investments are restricted to computer equipment, e-commerce technology and rental space, along with access to an inventory of supplies. However, retailers must ensure that all products intended for sale meet the legislative requirements set out by the Therapeutic Goods Administration (TGA) and entered into the Australian Register of Therapeutic Goods (ARTG)... purchase to read more