Online Household Furniture Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Household Furniture Sales Market Research Report | Online Retail | Online Furniture & Home Furnishings | May 2016

Hot seat: Profit expands due to greater awareness of online shopping and low operating costs

IBISWorld’s Online Household Furniture Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Temple & Webster Temple & Webster market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The widespread acceptance of internet shopping has contributed to rapid industry growth over the past five years. The Online Household Furniture Sales industry is forecast to grow by 15.7% in 2015-16 to reach $418.7 million. Although the high growth rate is influenced by a low base year, the industry has still performed very well, as Australians have gravitated towards online stores to search for and purchase household furniture. Lower prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales. Consequently, industry revenue has grown by an annualised 20.4% over the past five years.

Pure-play online furniture retailers (i.e... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry in the Online Household Furniture Sales industry, while considered to be at a moderate level, are partially contingent on whether potential operators already sell furniture through bricks-and-mortar stores. Only a few operators in the industry have existing bricks-and-mortar stores and complement them by offering online sales. These operators have existing marketing and distribution systems in place, which assists their entry into the industry.

Nearly all furniture can be delivered to customers by the operator's trucks or via courier, and in some cases is more convenient for customers than arranging their own delivery. However, many customers like to see the product in person before purchasing, especially for expensive or custom-made furniture... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Household Furniture Sales Industry?

This industry includes companies that retail a range of new indoor and outdoor home furniture, such as couches, beds, tables and chairs, via the internet. Industry goods are typically purchased from domestic and international manufacturers and wholesalers, and then sold online to the public.

Industry Products
Lounge and dining room furnitureOther furnitureBedroom furnitureOutdoor furniture
Industry Activities
Online sale of lounge furnitureOnline sale of dining room furnitureOnline sale of bedroom furnitureOnline sale of outdoor furniture

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