Industry Analysis & Industry Trends
The widespread acceptance of internet shopping has contributed to rapid industry growth over the past five years. The Online Household Furniture Sales industry is forecast to grow by 15.7% in 2015-16 to reach $418.7 million. Although the high growth rate is influenced by a low base year, the industry has still performed very well, as Australians have gravitated towards online stores to search for and purchase household furniture. Lower prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales. Consequently, industry revenue has grown by an annualised 20.4% over the past five years.
Pure-play online furniture retailers (i.e... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Household Furniture Sales industry is characterised by a low level of market share concentration, with only one player, Temple & Webster, accounting for more than 5.0% of revenue. The industry is characterised by a large number of small operators, each carving out its own share of the market. For instance, some pure-play operators focus on supplying the replica designer furniture market, while others focus on providing lower price furniture products. Market share concentration has increased over the past five years, following the acquisition of Milan Direct and Wayfair (ZIZO) by Temple & Webster in 2015. The Temple & Webster brand merged with ZIZO in April 2016, migrating ZIZO's business into Temple & Webster's website... purchase to read more