Industry Analysis & Industry Trends
The widespread acceptance of internet shopping has contributed to rapid industry growth over the past five years. The Online Household Furniture Sales industry is forecast to grow by 15.7% in 2015-16 to reach $418.7 million. Although the high growth rate is influenced by a low base year, the industry has still performed very well, as Australians have gravitated towards online stores to search for and purchase household furniture. Lower prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales. Consequently, industry revenue has grown by an annualised 20.4% over the past five years.
Pure-play online furniture retailers (i.e... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in the Online Household Furniture Sales industry, while considered to be at a moderate level, are partially contingent on whether potential operators already sell furniture through bricks-and-mortar stores. Only a few operators in the industry have existing bricks-and-mortar stores and complement them by offering online sales. These operators have existing marketing and distribution systems in place, which assists their entry into the industry.
Nearly all furniture can be delivered to customers by the operator's trucks or via courier, and in some cases is more convenient for customers than arranging their own delivery. However, many customers like to see the product in person before purchasing, especially for expensive or custom-made furniture... purchase to read more