Industry Analysis & Industry Trends
Industry operators retail a range of home furnishing products online, including curtains, blinds, shades, floor coverings and decorative accessories. The industry has sustained robust growth over the past five years, primarily boosted by generally upbeat consumer sentiment and growth in real household disposable income. The rapid growth in online connectivity has boosted the industry over the past five years, as consumers increasingly gravitated online to search for a range of home furnishing items. Industry revenue is forecast to rise by an annualised 7.7% in the five years through 2014-15. This includes a forecast growth rate of 7.9% in 2014-15, to bring revenue to $169.1 million... purchase to read more
Industry Report - Industry Products Chapter
The Online Home Furnishing Sales industry sells a highly diverse range of home furnishing products via the internet. These products can largely be categorised into four main product segments. This includes mostly decorative products, textiles and window coverings.
Decorative accessories are expected to be the largest product segment, accounting for 46.0% of industry revenue in 2014-15. This segment consists of a large range of decorative furnishings such as wall fixtures, vases, decorative wallpaper, bookends, and hatstands. This segment has the largest range of products, mostly discretionary pieces used to brighten up or decorate the home... purchase to read more