Online Home Furnishing Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Home Furnishing Sales Market Research Report | Online Retail | Online Furniture & Home Furnishings | Aug 2015

Home delivery: Growth in online connectivity and household numbers has boosted industry revenue

IBISWorld’s Online Home Furnishing Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Operators in the Online Home Furnishing Sales industry retail a range of home textile and furnishing products online, including manchester, curtains, blinds, floor coverings and decorative accessories. The rapid growth in online connectivity has boosted the industry over the past five years, as consumers increasingly searched online for a range of home furnishing items. This surge has been aided by generally upbeat consumer sentiment and growth in household discretionary income. IBISWorld forecasts that industry revenue will rise at an annualised 6.7% in the five years through 2015-16. This includes a forecast growth rate of 7.8% in 2015-16, to $187.2 million... purchase to read more

Industry Report - Starting a New Business Chapter

The Online Home Furnishing Sales industry exhibits moderate barriers to entry. Capital outlays for the operation of an online store are significantly lower than for a bricks-and-mortar business. As a result, potential entrants can easily set up an online sales platform, especially as the difficulty in website design and payment security can be outsourced to IT specialists. Nevertheless, significant barriers exist in sourcing products.

Industry operators need to have strong supplier and manufacturer relationships in order to source competitively priced products that attract consumer attention. Many of these manufacturers are located overseas, where furniture and home furnishing manufacturing is significantly more price competitive than domestic manufacturing... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Home Furnishing Sales Industry?

This industry retails a range of home furnishing goods, such as manchester, curtains, draperies, blinds, shades and decorative accessories via the internet. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then sold to the public online. This industry excludes furniture sales.

Industry Products
Bed linenWindow coveringsFloor rugs, mats and mattingOther textile productsHome decor
Industry Activities
Retail sale of curtains, draperies and blindsRetail sale of decorative accessoriesRetail sale of textile productsRetail sale of functional furnishingsRetail sale of curtains, draperies and blindsRetail sale of decorative accessoriesRetail sale of textile productsRetail sale of functional furnishings

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