Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, T-shirts, calendars and stationery products. Enhanced internet connectivity and the growth in online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a broad range of promotional products. Industry revenue is forecast to expand at an annualised 12.4% over the five years through 2015-16, to reach $209.1 million. This includes forecast growth of 6.4% in 2015-16.
The majority of firms in the industry do not manufacture products... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the growth stage of its life cycle, as characterised by industry value-added growth. Over the 10 years through 2020-21, industry value added is projected to grow at an annualised 9.1%, which is significantly higher than GDP growth of 2.8% over the same period.
Besides generating a larger volume and value of sales, industry participants are expected to move up the value chain and thus operate under a higher margin business model. While a forecast decline in the Australian dollar is expected to hamper cost reductions, a greater number of larger and more-sophisticated marketing campaigns will be undertaken. This will require businesses to develop proprietary promotional material and source more extensively... purchase to read more