Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2013

Promoting growth: Firms develop niche products to combat industry competition

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry has been enjoyed strong revenue growth due to the rapid proliferation and take-up of internet services. Even in 2008-09, as campaigns were cut short and marketing budgets were slashed, industry revenue growth only slipped to 6.4%. This slight slowdown failed to dampen spirits for long. Not many operators suffered, despite uncertainty for employees and projects being put on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in the growth stage of its life cycle, as characterised by industry value-added growth. Over the 10 years through 2018-19, industry value added is projected to grow at an annualised 11.0%, which is significantly higher than GDP growth of 2.5% over the same period.

Besides generating a larger volume and value of sales, industry participants are expected to move up the value chain and thus operate under a higher margin business model. While a forecast decline in the Australian dollar is expected to hamper cost reductions, a greater number of larger and more-sophisticated marketing campaigns will be undertaken. This will require businesses to develop proprietary promotional material and source more extensively... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice

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