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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Oct 2016

Smooth sailing: The growing popularity of online shopping has driven strong revenue growth

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 8.9% over the five years through 2016-17, to reach $221.3 million. The industry is expected to grow by 4.7% in 2016-17.

Most firms in the industry do not manufacture products... purchase to read more

Industry Report - Starting a New Business Chapter

The industry has low barriers to entry and this trend has remained unchanged over the past five years. It is relatively simply to set-up and maintain a website, which has facilitated the rise in enterprise numbers over the past five years. Furthermore, the lack of any dominant companies within the industry can also entice prospective firms to enter the industry.

One entry barrier is the need to build relationships with reliable suppliers, which can take time. Established operators may be able to obtain discounts for bulk and frequent purchases. These firms can pass savings onto clients. This can act as a barrier to entry, as new firms may not be able to compete based on these prices... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry operators operate websites that allow clients to purchase a range of corporate and promotional giftware merchandise, such as office accessories, calendars, drinkware, bags, electronics and wearable products. Industry players are either pure-play online firms or bricks-and-mortar stores with an online presence. The industry excludes revenue generated from manufacturing activities.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Promotional giftware wholesaling and retailingCorporate giftware wholesaling and retailingCustom promotional products sourcing

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