Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2014

Much appreciated: A high Australian dollar made imports cheaper, boosting margins

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.

The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry are low for the industry, mainly due to the lack of large companies that dominate market share, as well as moderate capital and low product costs. Low barriers to entry also occur based on a firm's ability to establish a website to display products, take orders and payment, and their ability to outsource the supply of products and customisation services required by clients. Operating in this manner means there is no need to have large premises or stock on hand, apart from displays. However, the need to provide a web-based catalogue can be a barrier since companies need to maintain an ordering and payment system, often composed of thousands of products.

One industry barrier is the need to build relationships with reliable suppliers, which can take time... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice

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