Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.
The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Corporate and Promotional Giftware Sales industry in Australia is highly segmented and consists of many small players, none of which are expected to hold more than 5.0% of total market share individually. The industry is highly fragmented, as it is comprised of several small niche operators that service niche segments.
The highly fragmented nature of the industry is further boosted by low barriers to entry, as the capital requirements required to operate in the industry remain at a low level. The introduction of online marketing and sales over the past decade, along with faster broadband connections, has helped the industry enter a new growth phase... purchase to read more