Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.
The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are low for the industry, mainly due to the lack of large companies that dominate market share, as well as moderate capital and low product costs. Low barriers to entry also occur based on a firm's ability to establish a website to display products, take orders and payment, and their ability to outsource the supply of products and customisation services required by clients. Operating in this manner means there is no need to have large premises or stock on hand, apart from displays. However, the need to provide a web-based catalogue can be a barrier since companies need to maintain an ordering and payment system, often composed of thousands of products.
One industry barrier is the need to build relationships with reliable suppliers, which can take time... purchase to read more