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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2014

Much appreciated: A high Australian dollar made imports cheaper, boosting margins

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$196m
Annual Growth 10-15
12.9%
Annual Growth 15-20
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Profit
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Employment
817
Businesses
412
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.

The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Online Corporate and Promotional Giftware Sales industry in Australia is highly segmented and consists of many small players, none of which are expected to hold more than 5.0% of total market share individually. The industry is highly fragmented, as it is comprised of several small niche operators that service niche segments.

The highly fragmented nature of the industry is further boosted by low barriers to entry, as the capital requirements required to operate in the industry remain at a low level. The introduction of online marketing and sales over the past decade, along with faster broadband connections, has helped the industry enter a new growth phase... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
 
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice


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