Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.
The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more
Industry Report - Industry Locations Chapter
The majority of industry operators are located in areas that make it easy to service national clients. Similarly, major product suppliers to the industry are concentrated around the same areas, allowing distributors to cut costs associated with freight and delivery. Establishment numbers generally reflect both concentration of population and the economic significance of states.
New South Wales and Victoria are estimated to account for over 60.0% of the industry's establishments. Apart from population levels, this reflects the concentration of head offices in Sydney and Melbourne. Promotional firms benefit from being located near decision-makers in target markets... purchase to read more