Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced internet connectivity and the growing popularity of online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a range of promotional products. Industry revenue is expected to expand at an annualised 8.9% over the five years through 2016-17, to reach $221.3 million. The industry is expected to grow by 4.7% in 2016-17.
Most firms in the industry do not manufacture products... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has low barriers to entry and this trend has remained unchanged over the past five years. It is relatively simply to set-up and maintain a website, which has facilitated the rise in enterprise numbers over the past five years. Furthermore, the lack of any dominant companies within the industry can also entice prospective firms to enter the industry.
One entry barrier is the need to build relationships with reliable suppliers, which can take time. Established operators may be able to obtain discounts for bulk and frequent purchases. These firms can pass savings onto clients. This can act as a barrier to entry, as new firms may not be able to compete based on these prices... purchase to read more