Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.
The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more
Industry Report - Industry Products Chapter
The industry provides an extensive range of products and services to its many clients. The majority of products can be categorised into wearables, office accessories, bags, electronics, calendars, drinkware and other products, such as trophies and games.
The wearables product segment includes items of clothing and apparel, such as T-shirts, aprons, uniforms, blazers, caps, headbands, jackets, neckwear and footwear. This is the most popular product segment purchased for promotional activities, as it provides a highly visible platform, which can be displayed by wearers on an everyday basis. This segment is expected to remain stable as a proportion of revenue over the five years through 2014-15... purchase to read more