Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry has been enjoyed strong revenue growth due to the rapid proliferation and take-up of internet services. Even in 2008-09, as campaigns were cut short and marketing budgets were slashed, industry revenue growth only slipped to 6.4%. This slight slowdown failed to dampen spirits for long. Not many operators suffered, despite uncertainty for employees and projects being put on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis... purchase to read more
Industry Report - Industry Products Chapter
The industry provides an extensive range of products and services to its many clients. The majority can be categorised into wearables, office accessories, bags, electronics, calendars, drinkware, and other products, such as trophies and games.
The wearables product segment includes items of clothing and apparel, such as T-shirts, aprons, uniforms, blazers, caps, headbands, jackets, neckwear and footwear. This is the most popular product segment purchased for promotional activities, as it provides a highly visible platform that can be displayed by people wearing the items on an everyday basis. This segment is expected to stay relatively constant as a proportion of revenue... purchase to read more