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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2013

Promoting growth: Firms develop niche products to combat industry competition

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$182m
Annual Growth 09-14
13.9%
Annual Growth 14-19
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Profit
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Employment
423
Businesses
215
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry has been enjoyed strong revenue growth due to the rapid proliferation and take-up of internet services. Even in 2008-09, as campaigns were cut short and marketing budgets were slashed, industry revenue growth only slipped to 6.4%. This slight slowdown failed to dampen spirits for long. Not many operators suffered, despite uncertainty for employees and projects being put on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis... purchase to read more

Industry Report - Industry Products Chapter

The industry provides an extensive range of products and services to its many clients. The majority can be categorised into wearables, office accessories, bags, electronics, calendars, drinkware, and other products, such as trophies and games.

Wearables

The wearables product segment includes items of clothing and apparel, such as T-shirts, aprons, uniforms, blazers, caps, headbands, jackets, neckwear and footwear. This is the most popular product segment purchased for promotional activities, as it provides a highly visible platform that can be displayed by people wearing the items on an everyday basis. This segment is expected to stay relatively constant as a proportion of revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
 
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice


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