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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2014

Much appreciated: A high Australian dollar made imports cheaper, boosting margins

The Online Corporate and Promotional Giftware Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$196m
Annual Growth 10-15
12.9%
Annual Growth 15-20
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Profit
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Employment
817
Businesses
412
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.

The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more

Industry Report - Industry Products Chapter

The industry provides an extensive range of products and services to its many clients. The majority of products can be categorised into wearables, office accessories, bags, electronics, calendars, drinkware and other products, such as trophies and games.

Wearables

The wearables product segment includes items of clothing and apparel, such as T-shirts, aprons, uniforms, blazers, caps, headbands, jackets, neckwear and footwear. This is the most popular product segment purchased for promotional activities, as it provides a highly visible platform, which can be displayed by wearers on an everyday basis. This segment is expected to remain stable as a proportion of revenue over the five years through 2014-15... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
 
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice


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