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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2014

Much appreciated: A high Australian dollar made imports cheaper, boosting margins

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$196m
Annual Growth 10-15
12.9%
Annual Growth 15-20
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Profit
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Employment
817
Businesses
412
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue through the distribution of specialty advertising items such as mugs, t-shirts, calendars and stationery products. Enhanced online connectivity and the growth in online shopping have spearheaded revenue growth over the past five years, as businesses increasingly gravitated towards online purchases for a broad range of promotional products. Industry revenue is forecast to expand by an annualised 12.9% over the five years through 2014-15, to reach $195.7 million. This includes forecast growth of 6.5% in 2014-15.

The majority of firms in the industry do not manufacture products, but typically source items from overseas and local suppliers, which they then customise based on client requirements... purchase to read more

Industry Report - Industry Locations Chapter

The majority of industry operators are located in areas that make it easy to service national clients. Similarly, major product suppliers to the industry are concentrated around the same areas, allowing distributors to cut costs associated with freight and delivery. Establishment numbers generally reflect both concentration of population and the economic significance of states.

New South Wales and Victoria are estimated to account for over 60.0% of the industry's establishments. Apart from population levels, this reflects the concentration of head offices in Sydney and Melbourne. Promotional firms benefit from being located near decision-makers in target markets... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
 
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice


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