Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2015

Up for promotion: Increasing acceptance of online purchasing has driven growth

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, T-shirts, calendars and stationery products. Enhanced internet connectivity and the growth in online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a broad range of promotional products. Industry revenue is forecast to expand at an annualised 12.4% over the five years through 2015-16, to reach $209.1 million. This includes forecast growth of 6.4% in 2015-16.

The majority of firms in the industry do not manufacture products... purchase to read more

Industry Report - Industry Investment Chapter

The industry's capital intensity is low, with industry participants projected to spend $8.12 on labour for every dollar allocated to capital. The largest capital expenses incurred by industry participants relate to warehouse and office buildings, office equipment fittings and technology. The majority of industry operators source products from suppliers locally and offshore, further contributing to the low level of capital equipment required. The industry is reliant on labour to update online content, distribute products, service clients and drive sales... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice

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