Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, T-shirts, calendars and stationery products. Enhanced internet connectivity and the growth in online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a broad range of promotional products. Industry revenue is forecast to expand at an annualised 12.4% over the five years through 2015-16, to reach $209.1 million. This includes forecast growth of 6.4% in 2015-16.
The majority of firms in the industry do not manufacture products... purchase to read more
Industry Report - Industry Investment Chapter
The industry's capital intensity is low, with industry participants projected to spend $8.12 on labour for every dollar allocated to capital. The largest capital expenses incurred by industry participants relate to warehouse and office buildings, office equipment fittings and technology. The majority of industry operators source products from suppliers locally and offshore, further contributing to the low level of capital equipment required. The industry is reliant on labour to update online content, distribute products, service clients and drive sales... purchase to read more