Industry Analysis & Industry Trends
Even as campaigns were cut short and marketing budgets were slashed, industry sales only declined 1.5% in 2008-09. Nevertheless, the disappointing year failed to dampen spirits for long. Not many operators enjoyed the roller-coaster ride, as it caused too much uncertainty for employees and put projects on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis. The lower costs cushioned the effect of weaker sales... purchase to read more
Industry Report - Industry Locations Chapter
The majority of industry operators are located in areas that make it easy to service national clients. Similarly, major product suppliers to the industry are concentrated around the same areas, allowing distributors to cut costs associated with freight and delivery. Establishment numbers generally reflect both concentration of population and the economic significance of states.
New South Wales and Victoria together account for over 60% of the industry's establishments. Apart from population levels, this reflects the concentration of head offices in Sydney and Melbourne. Promotional firms like to be located near decision-makers in target markets... purchase to read more