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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2013

Promoting growth: Firms develop niche products to combat industry competition

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$182m
Annual Growth 09-14
13.9%
Annual Growth 14-19
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Profit
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Employment
423
Businesses
215
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry has been enjoyed strong revenue growth due to the rapid proliferation and take-up of internet services. Even in 2008-09, as campaigns were cut short and marketing budgets were slashed, industry revenue growth only slipped to 6.4%. This slight slowdown failed to dampen spirits for long. Not many operators suffered, despite uncertainty for employees and projects being put on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis... purchase to read more

Industry Report - Industry Investment Chapter

The industry's capital intensity is moderate, with industry participants projected to spend $6.80 on labour for every $1.00 expended on capital. The largest capital expenses incurred by industry participants relate to plant and equipment. These include warehouse and office buildings, office equipment fittings and technology. The industry's capital intensity is expected to remain at this moderate level. To justify leasing or purchasing more floor space, sales personnel would need to win more sales... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
 
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice


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