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Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2015

Up for promotion: Increasing acceptance of online purchasing has driven growth

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, T-shirts, calendars and stationery products. Enhanced internet connectivity and the growth in online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a broad range of promotional products. Industry revenue is forecast to expand at an annualised 12.4% over the five years through 2015-16, to reach $209.1 million. This includes forecast growth of 6.4% in 2015-16.

The majority of firms in the industry do not manufacture products... purchase to read more

Industry Report - Industry Products Chapter

The industry provides an extensive range of products and services to its many clients. The majority of products can be categorised into wearables, office accessories, bags, electronics, calendars, drinkware and other products, such as trophies and games.


The wearables product segment includes items of clothing and apparel, such as T-shirts, aprons, uniforms, blazers, caps, headbands, jackets, neckwear and footwear. This is the most popular product segment purchased for promotional activities, as it provides a highly visible platform, which can be displayed by wearers on an everyday basis. This segment is expected to have remained stable as a proportion of revenue over the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice

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