Online Corporate and Promotional Giftware Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Corporate and Promotional Giftware Sales Market Research Report | Online Retail | Online Stationery & Office Equipment | Dec 2015

Up for promotion: Increasing acceptance of online purchasing has driven growth

IBISWorld’s Online Corporate and Promotional Giftware Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

The Online Corporate and Promotional Giftware Sales industry derives its revenue from the distribution of specialty advertising items such as mugs, T-shirts, calendars and stationery products. Enhanced internet connectivity and the growth in online shopping have spearheaded significant revenue growth over the past five years, as businesses have gravitated towards making online purchases of a broad range of promotional products. Industry revenue is forecast to expand at an annualised 12.4% over the five years through 2015-16, to reach $209.1 million. This includes forecast growth of 6.4% in 2015-16.

The majority of firms in the industry do not manufacture products... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in the growth stage of its life cycle, as characterised by industry value-added growth. Over the 10 years through 2020-21, industry value added is projected to grow at an annualised 9.1%, which is significantly higher than GDP growth of 2.8% over the same period.

Besides generating a larger volume and value of sales, industry participants are expected to move up the value chain and thus operate under a higher margin business model. While a forecast decline in the Australian dollar is expected to hamper cost reductions, a greater number of larger and more-sophisticated marketing campaigns will be undertaken. This will require businesses to develop proprietary promotional material and source more extensively... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Corporate and Promotional Giftware Sales Industry?

Industry participants market and sell promotional and corporate merchandise, primarily advertising specialties. Industry participants do not manufacture products, rather, they assist clients in meeting merchandise needs.

Industry Products
WearablesBagsCalendarsDrinkwareOffice accessoriesElectronics
Industry Activities
Advertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional adviceAdvertising specialty (e.g. keychain, magnet, pen) distribution serviceCustom promotional products sourcingPromotional advice

View Sample
Select Clients