Industry Analysis & Industry Trends
The Online Corporate and Promotional Giftware Sales industry has been enjoyed strong revenue growth due to the rapid proliferation and take-up of internet services. Even in 2008-09, as campaigns were cut short and marketing budgets were slashed, industry revenue growth only slipped to 6.4%. This slight slowdown failed to dampen spirits for long. Not many operators suffered, despite uncertainty for employees and projects being put on hold. Although business and consumer sentiment were bearish, one economic indicator working in favour of the industry was the strong Australian dollar. As the industry obtains a substantial amount of supplies from overseas manufacturers, the strengthened Australian dollar helped soften the impact of the global financial crisis... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the growth stage of its life cycle, as characterised by industry value-added growth. Over the 10 years through 2018-19, industry value added is projected to grow at an annualised 11.0%, which is significantly higher than GDP growth of 2.5% over the same period.
Besides generating a larger volume and value of sales, industry participants are expected to move up the value chain and thus operate under a higher margin business model. While a forecast decline in the Australian dollar is expected to hamper cost reductions, a greater number of larger and more-sophisticated marketing campaigns will be undertaken. This will require businesses to develop proprietary promotional material and source more extensively... purchase to read more