Online Computer and Tablet Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Computer and Tablet Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jan 2016

Switched on: Strong growth in online shopping provides a boost for industry revenue

IBISWorld’s Online Computer and Tablet Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Apple Pty Limited Apple Pty Limited market share
Dell Australia Dell Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Computer and Tablet Sales industry has grown strongly over the past five years. Strong demand for tablets for much of the period has driven growth. The growing popularity of online shopping has also spurred industry demand, with consumers increasingly regarding buying computer products online as a cost-effective and convenient alternative to bricks-and-mortar shopping. Over the five years through 2015-16, revenue from the Online Computer and Tablet Sales industry has grown at a dramatic 15.0% annualised, to reach $699.8 million. Industry revenue is expected to grow by a slower 8.2% in 2015-16 as the demand for tablets slows and the market starts to feel the effects of saturation.

Despite rapidly increasing revenue, the industry faces increasing competition... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, industry revenue growth has been driven by growing demand for tablets, and the growing number of consumers switching from bricks-and-mortar to online retailers. Over much of the past five years, demand for tablets has grown strongly. However, growing signs of market saturation and the increased external competition from other technological products is expected to start to constrain growth in 2015-16. Over the five years through 2015-16, industry revenue is expected to grow at an annualised 15.0%, to $699.8 million. This includes substantially weaker growth in 2015-16 of 8.2%.

Consumer demand

Demand for computers and tablets has driven industry growth for much of the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Computer and Tablet Sales Industry?

Firms in this industry sell desktop, notebook and tablet computers to consumers via the internet. The industry does not include phablet sales, as these are classified as smartphones and not tablets.

Industry Products
Desktop computersNotebook computersTablet computers
Industry Activities
Online desktop computer retailing Online notebook computer retailingOnline tablet computer retailing

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