Industry Analysis & Industry Trends
The Online Computer and Tablet Sales industry has grown strongly over the past five years. Strong demand for tablets for much of the period has driven growth. The growing popularity of online shopping has also spurred industry demand, with consumers increasingly regarding buying computer products online as a cost-effective and convenient alternative to bricks-and-mortar shopping. Over the five years through 2015-16, revenue from the Online Computer and Tablet Sales industry has grown at a dramatic 15.0% annualised, to reach $699.8 million. Industry revenue is expected to grow by a slower 8.2% in 2015-16 as the demand for tablets slows and the market starts to feel the effects of saturation.
Despite rapidly increasing revenue, the industry faces increasing competition... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Computer and Tablet Sales industry is characterised by a low level of market share concentration, with the top four major players accounting for 36.3% of industry revenue. The majority of industry participants are small and typically retail a broad range of consumer electronics, although over the past five years the number of operators targeting niche areas has increased.
While barriers to entry are low, potential operators face heavy competition from established bricks-and-mortar stores, which have significant marketing power. Despite this, the initial capital outlay required to establish an online business is low and the industry is in the growth stage of its life cycle. These factors have contributed to the increase in smaller operators over the past five years... purchase to read more