Industry Analysis & Industry Trends
Over the five years through 2013-14, the Online Computer and Tablet Sales industry has grown in leaps and bounds. Rapid technological change and intense competition in upstream manufacturing industries have made desktop computers, notebooks and tablets more affordable and attractive to consumers than ever before. The proliferation of online shopping has also spurred industry demand, with online purchases of computer products seen as a cost effective and convenient alternative to bricks-and-mortar shopping. These favourable trends have helped the industry weather the global financial crisis and outperform its bricks-and-mortar counterparts. Over the five years through 2013-14, the Online Computer and Tablet Sales industry has grown at a phenomenal annualised 27.0% to total $631.3... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Computer and Tablet Sales industry is characterised by a low level of market share concentration with the top four major players accounting for less than 30.0% of revenue. The majority of industry participants are small and typically retail a broad range of consumer electronics, although over the past five years the number of operators targeting niche areas has increased.
While barriers to entry are low, potential operators face heavy competition from established brands, which have significant marketing power. Despite this, the initial capital outlay required to establish an online business is low and the industry is in the growth stage of its life cycle. These factors have contributed to the increase in smaller operators over the past five years... purchase to read more