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Online Computer and Tablet Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Computer and Tablet Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jan 2016

Switched on: Strong growth in online shopping provides a boost for industry revenue

IBISWorld’s Online Computer and Tablet Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Apple Pty Limited Apple Pty Limited market share
Dell Australia Dell Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Computer and Tablet Sales industry has grown strongly over the past five years. Strong demand for tablets for much of the period has driven growth. The growing popularity of online shopping has also spurred industry demand, with consumers increasingly regarding buying computer products online as a cost-effective and convenient alternative to bricks-and-mortar shopping. Over the five years through 2015-16, revenue from the Online Computer and Tablet Sales industry has grown at a dramatic 15.0% annualised, to reach $699.8 million. Industry revenue is expected to grow by a slower 8.2% in 2015-16 as the demand for tablets slows and the market starts to feel the effects of saturation.

Despite rapidly increasing revenue, the industry faces increasing competition... purchase to read more

Industry Report - Industry Investment Chapter

The Online Computer and Tablet Sales industry exhibits a moderate level of capital intensity. For every dollar spent on wages, $0.26 is spent on capital. The industry has increased in capital intensity over the past five years as website servers and related computer hardware have continued to be upgraded to cater to higher bandwidth and increased website traffic. The growing sophistication of computer systems and hardware has also increased website automation and this has been a drag on employment and wages growth. The effects of these changes is expected to largely be felt over the next five years as employment per enterprise declines and wages decrease as a share of industry revenue. These trends are projected to increase capital intensity over the next five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Computer and Tablet Sales Industry?

Firms in this industry sell desktop, notebook and tablet computers to consumers via the internet. The industry does not include phablet sales, as these are classified as smartphones and not tablets.

Industry Products
Desktop computersNotebook computersTablet computers
Industry Activities
Online desktop computer retailing Online notebook computer retailingOnline tablet computer retailing

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