Online Computer and Tablet Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Computer and Tablet Sales Market Research Report | Online Retail | Online Electronics, Computers & Appliances | Jan 2016

Switched on: Strong growth in online shopping provides a boost for industry revenue

IBISWorld’s Online Computer and Tablet Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Apple Pty Limited Apple Pty Limited market share
Dell Australia Dell Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Computer and Tablet Sales industry has grown strongly over the past five years. Strong demand for tablets for much of the period has driven growth. The growing popularity of online shopping has also spurred industry demand, with consumers increasingly regarding buying computer products online as a cost-effective and convenient alternative to bricks-and-mortar shopping. Over the five years through 2015-16, revenue from the Online Computer and Tablet Sales industry has grown at a dramatic 15.0% annualised, to reach $699.8 million. Industry revenue is expected to grow by a slower 8.2% in 2015-16 as the demand for tablets slows and the market starts to feel the effects of saturation.

Despite rapidly increasing revenue, the industry faces increasing competition... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Online Computer and Tablet Sales industry is characterised by a low level of market share concentration, with the top four major players accounting for 36.3% of industry revenue. The majority of industry participants are small and typically retail a broad range of consumer electronics, although over the past five years the number of operators targeting niche areas has increased.

While barriers to entry are low, potential operators face heavy competition from established bricks-and-mortar stores, which have significant marketing power. Despite this, the initial capital outlay required to establish an online business is low and the industry is in the growth stage of its life cycle. These factors have contributed to the increase in smaller operators over the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Computer and Tablet Sales Industry?

Firms in this industry sell desktop, notebook and tablet computers to consumers via the internet. The industry does not include phablet sales, as these are classified as smartphones and not tablets.

Industry Products
Desktop computersNotebook computersTablet computers
Industry Activities
Online desktop computer retailing Online notebook computer retailingOnline tablet computer retailing

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