Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be successful despite Australia's turbulent retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more
Industry Report - Industry Locations Chapter
Unlike traditional retail industries, the geographic distribution of the industry is not linked to the location of operators but rather the location of the consumers that have purchased baby products online. Therefore, the share of industry sales represented by each state is closely correlated with population and income distribution, as well as the proportion of households with internet access.
It is expected that the more populous eastern seaboard states account for the majority of industry demand, reflective of the higher proportion of births that occur in these areas. New South Wales, Victoria and Queensland account for an estimated 76.6% of industry revenue, and nearly 77.0% of the population... purchase to read more