Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending since 2007-08. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in the past few years due to the success of smaller online-only retailers. However, they have rapidly increased their market shares in a very short period of time. This has fuelled price competition and depressed profit margins over the past five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Baby Product Sales industry is in a growing life cycle phase, which is evident from its growing contribution to the overall economy, rapid changes in online shopping platforms and technology, and the rapid growth in industry participation. Over the 10 years through 2017-18, industry value added is expected to grow at an annualised 24.2% compared with 2.4% annualised GDP growth over the same period. This indicates that the industry is clearly outperforming and growing faster than the overall economy, which is a key growth characteristic.
The rapid growth in new companies within the industry is also a sign of growth. Over the 10 years through 2017-18, establishment and enterprise numbers are forecast to grow at an annualised 18.5% and 18.9% respectively... purchase to read more