Industry Analysis & Industry Trends
Despite Australia's turbulent retail landscape, the Online Baby Product Sales industry has performed well over the past five years, defying the downturn in consumer spending over the period. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for, and acceptance of online shopping in Australia. The industry's success has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only moved online in recent years, after the success of smaller, online-only retailers became apparent. However, these mainstream retailers have rapidly increased their market shares... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Baby Product Sales industry is in the growth stage of its life cycle, which is evident from its growing contribution to the overall economy, rapid changes in online shopping platforms and technology, and the solid growth in industry participation. Over the 10 years through 2021-22, industry value added is expected to grow at an annualised 12.5%, compared with 2.6% annualised GDP growth over the same period. This indicates that the industry is clearly outperforming and growing faster than the overall economy, which is a key growth characteristic.
Over the 10 years through 2021-22, establishment numbers are forecast to grow at an annualised 13.0%... purchase to read more