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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Jul 2015

Growing up fast: Clever marketing, competitive pricing and convenient platforms boost revenue

IBISWorld’s Online Baby Product Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$488m
Annual Growth 11-16
16.7%
Annual Growth 16-21
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Profit
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Employment
1,234
Businesses
180
Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be successful despite Australia's turbulent retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more

Industry Report - Industry Investment Chapter

The Online Baby Product Sales industry exhibits a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $7.10 is spent on wages. Although online stores are less reliant on labour than traditional retailers, staff are required for the set-up and maintenance of web content, sourcing and warehouse functions, sales and marketing, customer service, and administrative activities. Some larger online retailers have dedicated customer service teams that are available to provide specific advice and information to consumers prior to purchase. Employees hired by the industry, particularly those involved in website design, typically have a certain level of technical expertise, contributing to higher average wages... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
 
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories onlineSelling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online


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