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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Aug 2014

Growing up quickly: Consumer demand for convenience supports a strong rise in revenue

IBISWorld’s Online Baby Product Sales market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$423m
Annual Growth 10-15
17.7%
Annual Growth 15-20
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Profit
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Employment
1,104
Businesses
160
Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more

Industry Report - Starting a New Business Chapter

Aside from the usual barriers to entry faced by any new business – access to capital, knowledge of the industry and a sustainable customer base – there are some key barriers to entry to the Online Baby Product Sales industry. In the early 2000s the barriers to entry were much lower as it was a relatively niche industry with no large companies seeking to compete. However, since the big department stores and supermarkets have improved their online offerings, the industry's main barrier to entry has become price competition. New entrants to the market must be able to offer prices on conventional products that can compete. In light of this, some new entrants have opted not to compete on price, but rather by offering quality, high-margin products... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, feeding aids, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
 
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories onlineSelling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online


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