Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Jul 2015

Growing up fast: Clever marketing, competitive pricing and convenient platforms boost revenue

IBISWorld’s Online Baby Product Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be successful despite Australia's turbulent retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more

Industry Report - Industry Locations Chapter

Unlike traditional retail industries, the geographic distribution of the industry is not linked to the location of operators but rather the location of the consumers that have purchased baby products online. Therefore, the share of industry sales represented by each state is closely correlated with population and income distribution, as well as the proportion of households with internet access.

It is expected that the more populous eastern seaboard states account for the majority of industry demand, reflective of the higher proportion of births that occur in these areas. New South Wales, Victoria and Queensland account for an estimated 76.6% of industry revenue, and nearly 77.0% of the population... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online

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