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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Feb 2013

Growth spurt: Consumer demand for convenience supports a strong rise in revenue

The Online Baby Product Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$315m
Annual Growth 08-13
22.4%
Annual Growth 13-18
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Profit
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Employment
870
Businesses
118
Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending since 2007-08. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in the past few years due to the success of smaller online-only retailers. However, they have rapidly increased their market shares in a very short period of time. This has fuelled price competition and depressed profit margins over the past five years... purchase to read more

Industry Report - Industry Analysis Chapter

Australia's Online Baby Product Sales industry has undergone a rapid growth spurt over the past five years, resulting from technological change and innovation within online shopping platforms as well as the increasing acceptance of transacting online among Australian consumers. Added to this has been a fortunate mix of clever marketing, competitive pricing and rising demand for convenience from consumers. All of this has helped the industry defy the general downturn in consumer spending since the onset of the global financial crisis. This performance has been underpinned by an increase in Australia's birth rate and particularly the ongoing rise in female workforce participation, which has been critical to the success of online shopping platforms... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, feeding aids, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
 
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories onlineSelling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online


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