Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending since 2007-08. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in the past few years due to the success of smaller online-only retailers. However, they have rapidly increased their market shares in a very short period of time. This has fuelled price competition and depressed profit margins over the past five years... purchase to read more
Industry Report - Industry Locations Chapter
Online-only baby toy retailers tend to situate their office next to a warehouse from which products are distributed. These tend to be in suburban areas of capital cities where rental space is relatively cheap and with easy access to reliable postal or courier systems. Also, online-only retailers that import most of their products need to be proximate to ports to access imports.
Supermarket and department stores typically have a larger range of warehouses, normally more than one in each state, from which to distribute products.
In general, businesses are located in line with population and gross product distributions. As the majority of Australia's population is located on the eastern seaboard, these states house the lion's share of businesses... purchase to read more