Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending since 2007-08. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in the past few years due to the success of smaller online-only retailers. However, they have rapidly increased their market shares in a very short period of time. This has fuelled price competition and depressed profit margins over the past five years... purchase to read more
Industry Report - Industry Products Chapter
The Online Baby Product Sales industry retails a diverse range of products in a number of categories.
The industry's biggest product segment in terms of total revenue is nappies. According to various sources, a baby's nappy needs to be changed between five and 12 times a day, depending on age. The latest Household Expenditure Survey by the ABS confirms that nappies are by far the biggest expenditure item in terms of caring for a baby.
Long gone are the days of non-disposable nappies. Disposable nappies now account for the bulk of nappy sales made online, although there has been a small movement in recent years towards more sustainable and reusable forms of nappies... purchase to read more