Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending since 2007-08. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in the past few years due to the success of smaller online-only retailers. However, they have rapidly increased their market shares in a very short period of time. This has fuelled price competition and depressed profit margins over the past five years... purchase to read more
Industry Report - Industry Analysis Chapter
Australia's Online Baby Product Sales industry has undergone a rapid growth spurt over the past five years, resulting from technological change and innovation within online shopping platforms as well as the increasing acceptance of transacting online among Australian consumers. Added to this has been a fortunate mix of clever marketing, competitive pricing and rising demand for convenience from consumers. All of this has helped the industry defy the general downturn in consumer spending since the onset of the global financial crisis. This performance has been underpinned by an increase in Australia's birth rate and particularly the ongoing rise in female workforce participation, which has been critical to the success of online shopping platforms... purchase to read more