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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Jul 2015

Growing up fast: Clever marketing, competitive pricing and convenient platforms boost revenue

The Online Baby Product Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$488m
Annual Growth 11-16
16.7%
Annual Growth 16-21
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Profit
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Employment
1,234
Businesses
180
Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be successful despite Australia's turbulent retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Online Baby Product Sales industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and is dominated by small, individual businesses. Large department stores and supermarkets have increased their market share over the past five years as their web interfaces and delivery systems have improved and as they have ramped up marketing surrounding their online capabilities. Traditional bricks-and-mortar stores focusing on baby products have also increased their presence in the online industry as they have enhanced their internet and logistics infrastructure... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
 
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories onlineSelling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online


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