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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Aug 2014

Growing up quickly: Consumer demand for convenience supports a strong rise in revenue

IBISWorld’s Online Baby Product Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$423m
Annual Growth 10-15
17.7%
Annual Growth 15-20
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Profit
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Employment
1,104
Businesses
160
Industry Analysis & Industry Trends

The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more

Industry Report - Industry Products Chapter

The Online Baby Product Sales industry retails a diverse range of products in a number of categories.

Nappies

The industry's biggest product segment in terms of total revenue is nappies. According to various sources, a baby's nappy needs to be changed between five and 12 times a day, depending on age. The latest Household Expenditure Survey by the ABS confirms that nappies are by far the biggest expenditure item in terms of caring for a baby.

Long gone are the days of non-disposable nappies. Disposable nappies now account for the bulk of nappy sales made online, although there has been a small movement in recent years towards more sustainable and reusable forms of nappies... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, feeding aids, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
 
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories onlineSelling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online


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