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Online Baby Product Sales in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Baby Product Sales Market Research Report | Online Retail | Online Pharmaceutical, Health & Beauty | Aug 2016

Growth spurt: An increasing number of faster internet connections has fuelled revenue growth

IBISWorld’s Online Baby Product Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Despite Australia's turbulent retail landscape, the Online Baby Product Sales industry has performed well over the past five years, defying the downturn in consumer spending over the period. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for, and acceptance of online shopping in Australia. The industry's success has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only moved online in recent years, after the success of smaller, online-only retailers became apparent. However, these mainstream retailers have rapidly increased their market shares... purchase to read more

Industry Report - Starting a New Business Chapter

Aside from the usual barriers to entry faced by any new business – access to capital, knowledge of the industry and a sustainable customer base – there are some key barriers to entry to the Online Baby Product Sales industry. In the early 2000s the barriers to entry were much lower as it was a relatively niche industry with no large companies seeking to compete. However, since the big department stores and supermarkets have improved their online offerings, the industry's main barrier to entry has become price competition. New entrants to the market must be able to offer prices on conventional products that can compete. In light of this, some new entrants have opted not to compete on price, but rather by offering quality, high-margin products... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Baby Product Sales Industry?

This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.

Industry Products
Baby furnitureOther merchandiseNappiesBaby clothing and footwearBaby food and formulaToysCar seats and strollers
Industry Activities
Selling baby formula and food onlineSelling baby clothes and shoes onlineSelling nappies onlineSelling baby furniture onlineSelling baby car seats onlineSelling baby toys onlineSelling baby accessories online

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