Industry Analysis & Industry Trends
The Online Baby Product Sales industry has proven to be one of the most successful segments in Australia's retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled the demand and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers only jumped on board in recent years, after the success of smaller, online-only retailers became apparent. However, they have rapidly increased their market shares in a very short period of time... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Baby Product Sales industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and is dominated by small, individual businesses.
Large department stores and supermarkets have increased their market share over the past five years as their web interfaces and delivery systems have improved and as they have ramped up marketing surrounding their online capabilities. Traditional bricks-and-mortar stores focusing on baby products have also increased their market share in the online industry as they have enhanced their internet and logistics infrastructure... purchase to read more