Industry Analysis & Industry Trends
The Olive Growing industry is highly fragmented. Outside of small hobby farms, the industry ranges from small olive producers without a strong brand that grow fruit for the bulk olive oil market, to large vertically-integrated companies that supply table olives for supermarkets, target export markets and olive oil manufacturing. As a result, the scale of olive production varies significantly. Prior to the past five years, the Olive Growing industry experienced rapid growth, with many boutique fruit growers planting olive trees to diversify their farms' income. However, smaller olive growers scaled down capacity over the two years through 2012-13 in response to trading conditions... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Olive Growing industry displays a low level of concentration. The industry is highly fragmented, meaning no single player has a commanding market segment. Boundary Bend Limited, the industry’s largest player, accounts for an estimated 26.0% of the industry. However, this is not enough to dominate the industry.
The industry is characterised by many small growers. These growers are typically boutique, operating on small properties with no more than a few hundred trees. Small growers usually supply low quantities of harvested olives to wholesalers, which then sell the collective quantity of olives to processors.
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