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Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Jan 2016

Little miracle: Industry revenue is growing steadily, defying volatile consumer sentiment

The Maternity Wear Retailing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, many women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently... purchase to read more

Industry Report - Industry Analysis Chapter

The Maternity Wear Retailing industry has benefited from a significant shift in consumer preferences towards fashionable maternity clothing over the past five years. The industry has been largely unaffected by the tough retail conditions that have plagued general clothing retailers, with revenue forecast to increase by an annualised 2.1% to $164.7 million over the five years through 2015-16. Low disposable income growth and weak consumer sentiment levels have resulted in many couples putting off having children, resulting in a slowdown in the birthrate. Despite these negative factors, industry revenue has continued to grow steadily, largely due to greater demand from the women who are pregnant... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online stores of bricks-and-mortar retailers, as well as online-only maternity wear retailers. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments

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