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Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Nov 2013

Baby boom: Industry revenue is knocked up by trends in fashion and online shopping

The Maternity Wear Retailing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$178m
Annual Growth 09-14
6.2%
Annual Growth 14-19
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Profit
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Employment
652
Businesses
167
Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Maternity Wear Retailing industry is in the growth stage of its life cycle. Over the 10 years through 2018-19, industry value added is expected to grow by an annualised 5.3%, compared with GDP growth of 2.5% per annum. This suggests the industry is growing faster than the overall economy.

While in the past, pregnant women have been content with wearing oversized clothing or altering their existing wardrobe, this has changed dramatically over the past five years as consumers have become more fashion-conscious. In response to strong demand, retailers have continually introduced on-trend maternity wear lines, including purpose-specific maternity clothing such as maternity bras and belly bands... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online presence of bricks-and-mortar retailers and also online-only stores. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
 
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments


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