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Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Dec 2014

Baby bump: Revenue growth is driven by trends in fashion and online shopping

IBISWorld’s Maternity Wear Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$183m
Annual Growth 10-15
5.4%
Annual Growth 15-20
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Profit
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Employment
654
Businesses
169
Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed exceptionally well over the past five years despite turbulent economic conditions. Although general clothing retailers have suffered from volatile consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently. As a result, industry revenue is expected to grow by an annualised 5.4%... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Maternity Wear Retailing industry is in the growth stage of its life cycle. Over the 10 years through 2019-20, industry value added is expected to grow by an annualised 4.9%, compared with GDP growth of 2.7% per annum. This suggests the industry is growing faster than the overall economy.

While in the past, pregnant women have been content with wearing oversized clothing or altering their existing wardrobe, this has changed dramatically over the past five years as consumers have become more fashion-conscious. In response to strong demand, retailers have continually introduced on-trend maternity wear lines, including purpose-specific maternity clothing such as maternity bras and belly bands... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online presence of bricks-and-mortar retailers and also online-only stores. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
 
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments


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