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Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Dec 2014

Baby bump: Revenue growth is driven by trends in fashion and online shopping

IBISWorld’s Maternity Wear Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$183m
Annual Growth 10-15
5.4%
Annual Growth 15-20
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Profit
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Employment
654
Businesses
169
Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed exceptionally well over the past five years despite turbulent economic conditions. Although general clothing retailers have suffered from volatile consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently. As a result, industry revenue is expected to grow by an annualised 5.4%... purchase to read more

Industry Report - Industry Products Chapter

Products provided by maternity wear retailers are similar to those provided by general women's clothing retailers and include tops, pants, dresses and undergarments. However, product designs are altered to suit pregnant figures, and to provide access for breastfeeding. The industry also sells accessories such as breast pads and breastfeeding pillows.

Maternity dresses

Maternity dresses represent the largest product segment and are estimated to account for 35.0% of industry revenue. Dresses are among the most common items purchased by the target market. They are also generally more expensive than shirts and tops and therefore account for a greater portion of revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online presence of bricks-and-mortar retailers and also online-only stores. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
 
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments


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