Industry Analysis & Industry Trends
The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Maternity Wear Retailing industry is in the growth stage of its life cycle. Over the 10 years through 2018-19, industry value added is expected to grow by an annualised 5.3%, compared with GDP growth of 2.5% per annum. This suggests the industry is growing faster than the overall economy.
While in the past, pregnant women have been content with wearing oversized clothing or altering their existing wardrobe, this has changed dramatically over the past five years as consumers have become more fashion-conscious. In response to strong demand, retailers have continually introduced on-trend maternity wear lines, including purpose-specific maternity clothing such as maternity bras and belly bands... purchase to read more