Industry Analysis & Industry Trends
The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, many women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently... purchase to read more
Industry Report - Industry Products Chapter
Products provided by maternity wear retailers are similar to those provided by general women's clothing retailers and include tops, pants, dresses and undergarments. However, product designs are altered to suit pregnant figures, and to provide access for breastfeeding. The industry also sells accessories such as breast pads and breastfeeding pillows.
Maternity dresses represent the largest product segment and are estimated to account for 35.0% of industry revenue. Dresses are among the most common items purchased by the target market. They are also generally more expensive than shirts and tops and therefore account for a greater portion of revenue... purchase to read more