Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Jan 2016

Little miracle: Industry revenue is growing steadily, defying volatile consumer sentiment

IBISWorld’s Maternity Wear Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, many women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently... purchase to read more

Industry Report - Starting a New Business Chapter

The Maternity Wear Retailing industry has moderate barriers to entry. Putting upward pressure on barriers are the medium and increasing levels of competition, moderate capital intensity, technological change and government regulation. External competition from other clothing retailers is a major threat for potential entrants, who will need to add enough value to attract a significant customer base and remain viable. Capital investment is a relatively significant cost for online retailers, who must always keep their systems up to date. Technological change is also quite rapid within the digital landscape, which especially affects online retailers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online stores of bricks-and-mortar retailers, as well as online-only maternity wear retailers. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments

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