Industry Analysis & Industry Trends
The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear... purchase to read more
Industry Report - Industry Products Chapter
Products provided by maternity wear retailers are similar to those provided by general women's clothing retailers and include tops, pants, dresses and undergarments. Designs of products, however, are altered to suit pregnant figures, as well as to provide convenient access to breastfeeding. The industry also sells other accessories such as breast pads and breastfeeding pillows.
Maternity dresses represent the largest product segment and are estimated to account for 35.0% of industry revenue in 2013-14. Dresses are among the most common items purchased by the target market. They are also generally more expensive than shirts and tops and therefore account for a greater portion of revenue... purchase to read more