Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Jan 2016

Little miracle: Industry revenue is growing steadily, defying volatile consumer sentiment

IBISWorld’s Maternity Wear Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, many women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Maternity Wear Retailing industry is in the growth stage of its life cycle. Over the 10 years through 2020-21, industry value added is expected to grow by an annualised 2.7%, compared with GDP growth of 2.6% per annum. This suggests the industry is growing at a similar pace to the overall economy.

While in the past, pregnant women have been content with wearing oversized clothing or altering their existing wardrobe, this has changed dramatically over the past five years as consumers have become more fashion-conscious. In response to strong demand, retailers have continually introduced on-trend maternity wear lines, including purpose-specific maternity clothing such as maternity bras and belly bands... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online stores of bricks-and-mortar retailers, as well as online-only maternity wear retailers. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments

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