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Maternity Wear Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Retailing Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Nov 2013

Baby boom: Industry revenue is knocked up by trends in fashion and online shopping

IBISWorld’s Maternity Wear Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$178m
Annual Growth 09-14
6.2%
Annual Growth 14-19
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Profit
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Employment
652
Businesses
167
Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear... purchase to read more

Industry Report - Industry Products Chapter

Products provided by maternity wear retailers are similar to those provided by general women's clothing retailers and include tops, pants, dresses and undergarments. Designs of products, however, are altered to suit pregnant figures, as well as to provide convenient access to breastfeeding. The industry also sells other accessories such as breast pads and breastfeeding pillows.

Maternity dresses

Maternity dresses represent the largest product segment and are estimated to account for 35.0% of industry revenue in 2013-14. Dresses are among the most common items purchased by the target market. They are also generally more expensive than shirts and tops and therefore account for a greater portion of revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Maternity Wear Retailing Industry?

Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online presence of bricks-and-mortar retailers and also online-only stores. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.

Industry Products
Maternity pants, jeans, shorts and skirtsMaternity dressesMaternity tops, t-shirts, blouses and knitsMaternity undergarments and swimwearOther maternity wear
 
Industry Activities
Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments Retailing maternity tops, shirts and blousesRetailing maternity pants and jeans Retailing maternity shorts and skirts Retailing maternity dresses Retailing maternity outerwear and suits Retailing maternity undergarments


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