Industry Analysis & Industry Trends
The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear... purchase to read more
Industry Report - Industry Investment Chapter
The Maternity Wear Retailing industry has a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $6.24 is spent on wages. Bricks-and-mortar stores require employees to process transactions, provide customer service, stock shelves and display merchandise and track inventory. Pregnant women often need specific assistance when purchasing maternity wear and staff are able to provide advice on products that will suit the customer's lifestyle.
A large proportion of industry players operate online-only stores, and these retailers typically require staff to process transactions, perform warehouse functions and create and maintain web content... purchase to read more