Industry Analysis & Industry Trends
The Lingerie Stores industry has strengthened after poor growth during the years immediately following the global financial crisis. During these years, expenditure on lingerie fell as consumers increased their level of savings. Some of the industry's products, such as bras and underpants, are considered necessities. Consumers do not cease purchasing these items during economic downturns, but they switch to inexpensive basic lingerie items. This reduces industry revenue as consumers begin shopping at large discounted retailers, mass merchandisers and online sites rather than in specialist lingerie stores. Revenue declined by 1.5% over 2010-11 and grew by a weak 0.4% over 2011-12 as a result. However, as the economy picked up, consumers returned to specialist lingerie stores... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Lingerie Stores industry has a moderate level of market share concentration, with the top four players accounting for an estimated 67.5% of industry revenue in 2013-14. Major player Bras N Things has an established presence in the industry as a luxury brand retailer, while Cotton On Body is well known for its value-conscious lingerie range. There has been no major merger and acquisition activity over the past five years and therefore concentration has not changed significantly.
The two largest players in the industry, Bras N Things and Cotton On Body, both operate a large number of stores across Australia, thereby reinforcing their brand image... purchase to read more