Industry Analysis & Industry Trends
Lingerie stores have endured a tough retail economy over the past five years. Expenditure on lingerie fell in the years immediately following the global financial crisis, due to a decline in consumer sentiment and higher savings rates. While consumers continued to demand and require necessities such as bras and underpants, preferences shifted towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns led to a reduction in industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites rather than in specialist lingerie stores. A... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is expected to operate in the growth stage of its life cycle over the 10 years through 2019-20. Industry value added is projected to rise at an annualised 2.9% over this period, compared with annualised growth of 2.7% in Australian GDP. The stronger rise in value added for lingerie stores relative to the overall economy is characteristic of a growing industry. Growth in industry value added has been fuelled by increasing demand from fashion-conscious consumers who are willing to pay a higher price for premium products.
The industry's growth life cycle is evident in establishment numbers, which are expected to rise over the decade through 2019-20... purchase to read more