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Lingerie Stores in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Lingerie Stores Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Aug 2016

In style: Consumer demand for high-end products will drive industry revenue growth

IBISWorld’s Lingerie Stores market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
BB Retail Capital BB Retail Capital market share
Bendon Holdings Bendon Holdings market share
Cotton On Group Cotton On Group market share
Pacific Brands Pacific Brands market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Lingerie Stores industry has grown modestly over the past five years. While consumer demand for necessities such as bras and underpants continued over the period, volatile consumer sentiment led to a shift in consumer preference towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns reduced industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites, rather than specialist lingerie stores. A recovery in economic conditions in the latter half of the five-year period steered consumers back to specialist lingerie stores and enabled operators to regain lost ground. As a result, industry revenue is expected to grow by an annualised 1.3%... purchase to read more

Industry Report - Industry Products Chapter

Industry retailers sell a variety of lingerie for women, such as bras, underwear, shapewear and sports bras. While bras and underwear have always been viewed as necessary undergarments, the introduction of fashionable lingerie has changed the market. Products such as sports bras and shapewear have increased their presence in the industry, due to the development of new technologies and fabrics.


Traditionally, bras have been seen as a functional necessity. However, over the past few decades, lingerie has developed into an accessory influenced by fashion trends. Bras come in many different sizes, styles, colours and fabrics... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Lingerie Stores Industry?

Operators in the industry primarily retail intimate apparel for women, including lingerie, bras and underwear. Industry products are purchased from manufacturers and wholesalers and then resold to consumers. Industry players may operate more than one retail store and may also have an online presence. The retail sale of lingerie by businesses that operate purely as online players is excluded from the industry.

Industry Products
BrasUnderpantsSports brasShapewear
Industry Activities
Retailing lingerieRetailing intimate apparelRetailing shapewearRetailing sports brasRetailing underwearRetailing bras

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