Industry Analysis & Industry Trends
The Lingerie Stores industry has grown modestly over the past five years. While consumer demand for necessities such as bras and underpants continued over the period, volatile consumer sentiment led to a shift in consumer preference towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns reduced industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites, rather than specialist lingerie stores. A recovery in economic conditions in the latter half of the five-year period steered consumers back to specialist lingerie stores and enabled operators to regain lost ground. As a result, industry revenue is expected to grow by an annualised 1.3%... purchase to read more
Industry Report - Industry Products Chapter
Industry retailers sell a variety of lingerie for women, such as bras, underwear, shapewear and sports bras. While bras and underwear have always been viewed as necessary undergarments, the introduction of fashionable lingerie has changed the market. Products such as sports bras and shapewear have increased their presence in the industry, due to the development of new technologies and fabrics.
Traditionally, bras have been seen as a functional necessity. However, over the past few decades, lingerie has developed into an accessory influenced by fashion trends. Bras come in many different sizes, styles, colours and fabrics... purchase to read more