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Lingerie Stores in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Lingerie Stores Market Research Report | Consumer Goods & Services | Apparel & Accessories Stores | Aug 2014

A revenue boost: A focus on high-end products will drive industry growth

IBISWorld’s Lingerie Stores market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
BB Retail Capital BB Retail Capital market share
Cotton On Group Cotton On Group market share
Industry Statistics & Market Size
Revenue
$194m
Annual Growth 10-15
0.7%
Annual Growth 15-20
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Profit
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Employment
1,480
Businesses
170
Industry Analysis & Industry Trends

Lingerie stores have endured a tough retail economy over the past five years. Expenditure on lingerie fell in the years immediately following the global financial crisis, due to a decline in consumer sentiment and higher savings rates. While consumers continued to demand and require necessities such as bras and underpants, preferences shifted towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns led to a reduction in industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites rather than in specialist lingerie stores. A... purchase to read more

Industry Report - Starting a New Business Chapter

The industry has low barriers to entry and the trend is steady. Barriers to entry for new industry operators are similar to those for the broader Retail division, but low compared with other industry types in Australia. To run a successful enterprise or chains of stores an industry participant needs start-up capital. This will be required to rent and fit out a storefront. Then staff need to be hired and trained. Here the barriers are more significant, as staff at existing lingerie stores are often highly trained in fit and product lines. Given the intimate nature of fitting customers with industry products, staff need to be more skilled in customer service than in the related Clothing Retail industry.

Access to marketable stock is an additional barrier to entry in Australia... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Lingerie Stores Industry?

Companies in the industry are primarily engaged in retailing intimate apparel for women, including lingerie, bras and underwear. Industry products are purchased from manufacturers and wholesalers and then resold to consumers. Industry players may operate more than one retail store and may also have an online presence. The retail sale of lingerie by businesses that operate as purely online players is excluded from the industry.

Industry Products
BrasUnderpantsSports brasShapewear
 
Industry Activities
Retailing lingerieRetailing intimate apparelRetailing shapewearRetailing sports brasRetailing underwearRetailing brasRetailing lingerieRetailing intimate apparelRetailing shapewearRetailing sports brasRetailing underwearRetailing bras


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