Industry Analysis & Industry Trends
Lingerie stores have endured a tough retail economy over the past five years. Expenditure on lingerie fell in the years immediately following the global financial crisis, due to a decline in consumer sentiment and higher savings rates. While consumers continued to demand and require necessities such as bras and underpants, preferences shifted towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns led to a reduction in industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites rather than in specialist lingerie stores. A... purchase to read more
Industry Report - Industry Products Chapter
Industry retailers sell a large variety of lingerie for women, such as bras, underwear, shapewear and sports bras. While bras and underwear have always been viewed as necessary undergarments, the introduction of fashionable lingerie has changed the market. Innovative products such as sports bras and shapewear have increased their presence in the industry, due to the development of new technologies and fabrics.
Traditionally, bras were perceived as a functional necessity. However, over the past few decades, lingerie has developed into an accessory influenced by fashion trends, and many women have a bra for every occasion. Bras come in many different sizes, styles, colours and fabrics... purchase to read more