Industry Analysis & Industry Trends
Lingerie stores have grown steadily over the past five years, with revenue increasing by an annualised 1.6% through 2015-16. Expenditure on lingerie fell in the years immediately following the global financial crisis, due to a decline in consumer sentiment and higher savings rates. While consumers continued to demand necessities such as bras and underpants, preferences shifted towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns led to a reduction in industry revenue as consumers began shopping at large discount retailers, mass merchandisers and online sites rather than specialist lingerie stores. A... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry exhibits a high level of concentration, with the top four players accounting for over 75.0% of the market. The industry's two largest players, Bras N Things and Cotton On Body are well established operators, with a solid store network and extensive product range, however both serve different markets. Bras N Things operates as a luxury brand retailer, while Cotton On Body is well known for its value-conscious lingerie range.
Concentration has intensified over the past five years. While Bonds launched its first retail store in May 2012, the company has exhibited solid growth over the past four years, with a total of 40 stores operational by August 2015. Capital requirements and barriers to entry are low, which should entice new players to the industry... purchase to read more