Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow at a compound annual rate of 1.9% over the five years through 2013-14. However, increased competition has reduced the average price and profit margins for the industry. The industry is struggling to maintain its strength, with revenue forecast to grow by only 0.9% over 2013-14, to $173.9 million.
The greatest challenge for the industry is the increasing trend of health consciousness... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a high level of market share concentration, with the top two major players estimated to account for 81.9% of revenue. This is largely due to the dominance of the two major grocery retailers - Coles and Woolworths - and, to a lesser extent, Aldi. These supermarket chains only sell a small number of frozen pizza brands, which are dominated by McCain, Ristorante, Papa Giuseppi's and private-label brands such as Home Brand and Woolworths Select. There are a number of smaller, more niche brands that sell premium pizza offerings, but these operate on a small scale... purchase to read more