Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were mitigated by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.5% over the five years through 2015-16. However, increased competition has reduced the average price and profit margin for the industry. Following meagre growth of 1.3% in 2015-16, industry sales are expected to be worth $178.0 million.
The greatest challenge for the industry is pizza's image as unhealthy junk food... purchase to read more
Industry Report - Industry Analysis Chapter
The Frozen Pizza Production industry has changed the way it operates over the past five years. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has innovated products at the gourmet and premium end of the market, in an attempt to overcome the junk food image of frozen pizza. External competition from fresh pizza producers has acted as further stimulus for change, as they too have developed new gourmet product lines and efficient delivery systems, complete with tracking devices for consumers to track their pizza from the oven to their door... purchase to read more