Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were mitigated by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.5% over the five years through 2015-16. However, increased competition has reduced the average price and profit margin for the industry. Following meagre growth of 1.3% in 2015-16, industry sales are expected to be worth $178.0 million.
The greatest challenge for the industry is pizza's image as unhealthy junk food... purchase to read more
Industry Report - Industry Locations Chapter
Frozen pizza producers are located close to the capital cities, with over 80.0% of establishments located along the eastern seaboard. This follows a trend common to the food manufacturing industries. It is partially due to the economies of scale involved in having a low number of large producers. The frozen pizzas are transferred to a distributor, wholesaler or supermarket and then distributed across the country. Victoria has the largest share of frozen pizza producers, housing McCain’s original factory in Ballarat and Dr. Oetker’s Papa Giuseppi facility in Pakenham.
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