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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Sep 2014

New flavour: Consumer health consciousness levels have prompted product innovation

IBISWorld’s Frozen Pizza Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Revenue
$179m
Annual Growth 10-15
2.0%
Annual Growth 15-20
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Profit
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Employment
455
Businesses
49
Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.

The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more

Industry Report - Industry Products Chapter

The number of products has been slowly expanding over the past decade, as frozen pizza producers try to increase market share and grow their revenue.

Family pizzas

Family pizzas are the mainstay of the industry, accounting for 58.0% of revenue. These are large pizzas that come in traditional flavours such as Hawaiian, meatlovers, pepperoni and supreme. These are favoured for their cheapness relative to other product types. This segment is expected to remain relatively constant over the next five years.

Thin-crust pizzas

Thin-crust pizzas account for 18.5% of industry revenue. Over the past five years, thin-crust pizzas have risen in popularity due to their perceived health advantages over traditional pizza bases... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin-crust pizzasSnack pizzasGourmet pizzas
 
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production


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