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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Sep 2016

Thawing out: Health awareness prompts industry innovation to shed unhealthy image

IBISWorld’s Frozen Pizza Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures has constrained revenue growth for the Frozen Pizza Production industry, reducing the average price and profit margins. Industry revenue is expected to grow by a weak 0.7% annualised over the five years through 2016-17, to be worth $175.5 million. This includes meagre 0.3% growth in 2016-17.

The greatest challenge for the industry is pizza being perceived as unhealthy junk food. In response, the industry has been creating new gourmet and healthier product lines, as well as introducing specialised dietary requirements frozen pizzas... purchase to read more

Industry Report - Industry Locations Chapter

Frozen pizza producers are located close to the capital cities, with over 85% of establishments located along the eastern seaboard. This follows a trend common to the food manufacturing industries. It is partially due to the economies of scale involved in having a low number of large producers. The frozen pizzas are transferred to a distributor, wholesaler or supermarket and then distributed across the country. Victoria has the largest share of frozen pizza producers, housing McCain's original factory in Ballarat and Dr. Oetker's Papa Giuseppi facility in Pakenham... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

The industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin-crust pizzasSnack pizzasGourmet pizzas
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production

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