Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Oct 2013

A smaller slice: Increasing competition is slowing revenue growth for pizza producers

IBISWorld’s Frozen Pizza Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow at a compound annual rate of 1.9% over the five years through 2013-14. However, increased competition has reduced the average price and profit margins for the industry. The industry is struggling to maintain its strength, with revenue forecast to grow by only 0.9% over 2013-14, to $173.9 million.

The greatest challenge for the industry is the increasing trend of health consciousness... purchase to read more

Industry Report - Industry Products Chapter

The number of products has been slowly expanding over the past decade as frozen pizza producers try to increase market share and grow their revenue.

Family pizzas

Family pizzas are the mainstay of the industry, accounting for 58.3% of revenue. These are large pizzas that come in traditional flavour combinations such as Hawaiian, meat lovers, pepperoni and supreme. These are favoured for their cheapness relative to other product types. This segment is expected to remain relatively constant over the next five years.

Thin crust pizzas

Thin crust pizzas account for 18.6% of industry revenue. Over the past two years, thin crust pizzas have risen in popularity due to the perceived health advantages over traditional pizza bases... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin crust pizzasSnack pizzasGourmet pizzas
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production

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