Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.
The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a high level of market share concentration, with the top two players estimated to account for over 80% of industry revenue. This is largely due to the dominance of the two major grocery retailers - Coles and Woolworths - and, to a lesser extent, Aldi. These supermarket chains only sell a small number of frozen pizza brands, which are dominated by McCain, Ristorante, Papa Giuseppi's and private-label brands such as Home Brand and Woolworths Select. There are a number of smaller, more niche brands that sell premium pizza offerings, but these operate on a small scale... purchase to read more