Industry Analysis & Industry Trends
Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures has constrained revenue growth for the Frozen Pizza Production industry, reducing the average price and profit margins. Industry revenue is expected to grow by a weak 0.7% annualised over the five years through 2016-17, to be worth $175.5 million. This includes meagre 0.3% growth in 2016-17.
The greatest challenge for the industry is pizza being perceived as unhealthy junk food. In response, the industry has been creating new gourmet and healthier product lines, as well as introducing specialised dietary requirements frozen pizzas... purchase to read more
Industry Report - Industry Locations Chapter
Frozen pizza producers are located close to the capital cities, with over 85% of establishments located along the eastern seaboard. This follows a trend common to the food manufacturing industries. It is partially due to the economies of scale involved in having a low number of large producers. The frozen pizzas are transferred to a distributor, wholesaler or supermarket and then distributed across the country. Victoria has the largest share of frozen pizza producers, housing McCain's original factory in Ballarat and Dr. Oetker's Papa Giuseppi facility in Pakenham... purchase to read more