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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Sep 2016

Thawing out: Health awareness prompts industry innovation to shed unhealthy image

IBISWorld’s Frozen Pizza Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures has constrained revenue growth for the Frozen Pizza Production industry, reducing the average price and profit margins. Industry revenue is expected to grow by a weak 0.7% annualised over the five years through 2016-17, to be worth $175.5 million. This includes meagre 0.3% growth in 2016-17.

The greatest challenge for the industry is pizza being perceived as unhealthy junk food. In response, the industry has been creating new gourmet and healthier product lines, as well as introducing specialised dietary requirements frozen pizzas... purchase to read more

Industry Report - Industry Analysis Chapter

The Frozen Pizza Production industry has changed its operation methods over the past five years. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have not only increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has introduced gourmet and premium product lines, in an attempt to overcome the junk-food image with which frozen pizza is traditionally associated... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

The industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin-crust pizzasSnack pizzasGourmet pizzas
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production

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