Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow at a compound annual rate of 1.9% over the five years through 2013-14. However, increased competition has reduced the average price and profit margins for the industry. The industry is struggling to maintain its strength, with revenue forecast to grow by only 0.9% over 2013-14, to $173.9 million.
The greatest challenge for the industry is the increasing trend of health consciousness... purchase to read more
Industry Report - Industry Products Chapter
The number of products has been slowly expanding over the past decade as frozen pizza producers try to increase market share and grow their revenue.
Family pizzas are the mainstay of the industry, accounting for 58.3% of revenue. These are large pizzas that come in traditional flavour combinations such as Hawaiian, meat lovers, pepperoni and supreme. These are favoured for their cheapness relative to other product types. This segment is expected to remain relatively constant over the next five years.
Thin crust pizzas
Thin crust pizzas account for 18.6% of industry revenue. Over the past two years, thin crust pizzas have risen in popularity due to the perceived health advantages over traditional pizza bases... purchase to read more