Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Oct 2013

A smaller slice: Increasing competition is slowing revenue growth for pizza producers

The Frozen Pizza Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow at a compound annual rate of 1.9% over the five years through 2013-14. However, increased competition has reduced the average price and profit margins for the industry. The industry is struggling to maintain its strength, with revenue forecast to grow by only 0.9% over 2013-14, to $173.9 million.

The greatest challenge for the industry is the increasing trend of health consciousness... purchase to read more

Industry Report - Industry Analysis Chapter

The Frozen Pizza Production industry has changed the way it operates over the past five years. The entrance of German frozen pizza producer Dr. Oetker into the industry had a number of effects on the industry, including increasing competition and causing imports to rise to a moderate level for the first time. Growth in health-conscious and time poor consumers has been a double-edged sword for the industry. Consumers have increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has innovated products at the gourmet and premium level in an attempt to overcome the junk food status of frozen pizza... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin crust pizzasSnack pizzasGourmet pizzas
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production

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