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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Sep 2015

Heating up: Rising disposable incomes and competition slow industry growth

IBISWorld’s Frozen Pizza Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Revenue
$178m
Annual Growth 11-16
2.5%
Annual Growth 16-21
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Profit
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Employment
437
Businesses
48
Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were mitigated by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.5% over the five years through 2015-16. However, increased competition has reduced the average price and profit margin for the industry. Following meagre growth of 1.3% in 2015-16, industry sales are expected to be worth $178.0 million.

The greatest challenge for the industry is pizza's image as unhealthy junk food... purchase to read more

Industry Report - Industry Analysis Chapter

The Frozen Pizza Production industry has changed the way it operates over the past five years. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has innovated products at the gourmet and premium end of the market, in an attempt to overcome the junk food image of frozen pizza. External competition from fresh pizza producers has acted as further stimulus for change, as they too have developed new gourmet product lines and efficient delivery systems, complete with tracking devices for consumers to track their pizza from the oven to their door... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin-crust pizzasSnack pizzasGourmet pizzas
 
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production


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