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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Oct 2013

A smaller slice: Increasing competition is slowing revenue growth for pizza producers

IBISWorld’s Frozen Pizza Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Revenue
$174m
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
447
Businesses
49
Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow at a compound annual rate of 1.9% over the five years through 2013-14. However, increased competition has reduced the average price and profit margins for the industry. The industry is struggling to maintain its strength, with revenue forecast to grow by only 0.9% over 2013-14, to $173.9 million.

The greatest challenge for the industry is the increasing trend of health consciousness... purchase to read more

Industry Report - Starting a New Business Chapter

The industry exhibits moderate barriers to entry. Major players such as McCain and Dr. Oetker have been in the industry for some time and hold a high market share. Customers recognise these brands and often display preferences for one or the other. This enables them to negotiate with the supermarkets and compete with private-label goods.

There is also a significant level of capital investment required to make frozen pizza. The purchase costs of factories, plant equipment, warehousing and distribution are sizable and are necessary to operate at scale... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin crust pizzasSnack pizzasGourmet pizzas
 
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production


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