Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.
The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more
Industry Report - Industry Products Chapter
The number of products has been slowly expanding over the past decade, as frozen pizza producers try to increase market share and grow their revenue.
Family pizzas are the mainstay of the industry, accounting for 58.0% of revenue. These are large pizzas that come in traditional flavours such as Hawaiian, meatlovers, pepperoni and supreme. These are favoured for their cheapness relative to other product types. This segment is expected to remain relatively constant over the next five years.
Thin-crust pizzas account for 18.5% of industry revenue. Over the past five years, thin-crust pizzas have risen in popularity due to their perceived health advantages over traditional pizza bases... purchase to read more