Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.
The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more
Industry Report - Industry Analysis Chapter
The Frozen Pizza Production industry has changed the way it operates over the past five years. The entrance of German frozen pizza producer Dr. Oetker had a number of effects on the industry, increasing competition and causing imports to rise to a moderate level for the first time. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has innovated products at the gourmet and premium end of the market, in an attempt to overcome the junk food status of frozen pizza... purchase to read more