Industry Analysis & Industry Trends
Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures has constrained revenue growth for the Frozen Pizza Production industry, reducing the average price and profit margins. Industry revenue is expected to grow by a weak 0.7% annualised over the five years through 2016-17, to be worth $175.5 million. This includes meagre 0.3% growth in 2016-17.
The greatest challenge for the industry is pizza being perceived as unhealthy junk food. In response, the industry has been creating new gourmet and healthier product lines, as well as introducing specialised dietary requirements frozen pizzas... purchase to read more
Industry Report - Industry Analysis Chapter
The Frozen Pizza Production industry has changed its operation methods over the past five years. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have not only increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has introduced gourmet and premium product lines, in an attempt to overcome the junk-food image with which frozen pizza is traditionally associated... purchase to read more