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Frozen Pizza Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Frozen Pizza Production Market Research Report | Consumer Goods & Services | Food Production | Sep 2014

New flavour: Consumer health consciousness levels have prompted product innovation

The Frozen Pizza Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Dr. Oetker Dr. Oetker market share
McCain Foods McCain Foods market share
Industry Statistics & Market Size
Revenue
$179m
Annual Growth 10-15
2.0%
Annual Growth 15-20
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Profit
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Employment
455
Businesses
49
Industry Analysis & Industry Trends

Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.

The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more

Industry Report - Industry Analysis Chapter

The Frozen Pizza Production industry has changed the way it operates over the past five years. The entrance of German frozen pizza producer Dr. Oetker had a number of effects on the industry, increasing competition and causing imports to rise to a moderate level for the first time. Growth in the number of health-conscious and time-poor consumers has been a double-edged sword for the industry. Consumers have increased demand for ready-made meals, but have also become sceptical of mainstream frozen pizza, which is viewed as unhealthy. In response, the industry has innovated products at the gourmet and premium end of the market, in an attempt to overcome the junk food status of frozen pizza... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Frozen Pizza Production Industry?

This industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products
Family pizzasThin-crust pizzasSnack pizzasGourmet pizzas
 
Industry Activities
General pizza productionGourmet pizza productionMini pizza productionSpecialty pizza productionGeneral pizza productionGourmet pizza productionMini pizza productionSpecialty pizza production


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