Industry Analysis & Industry Trends
Demand for the Frozen Pizza Production industry has cooled over the past five years. In the early part of the period, competition from imported pizzas hindered growth in domestic production. Downturns in industry revenue were fought off by product innovation, aimed at increasing the customer base and overcoming external competition. As a result, industry revenue is expected to grow by a compound annual 2.0% over the five years through 2014-15. However, increased competition has reduced the average price and profit margins for the industry. Following growth of 1.8% in 2014-15, industry sales are expected to be worth $178.5 million.
The greatest challenge for the industry comes from pizza's image as junk food, and an unhealthy dining option... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Frozen Pizza Production industry is in a mature phase of its life cycle. The industry's value added contribution to the overall economy is forecast to increase at an annualised 1.8% over the 10 years through 2019-20, lagging that of the general economy with GDP growth forecast to equate to 2.7% annualised. This is indicative of an industry in its mature life cycle phase.
Other indications of this include falling establishment numbers as consolidation and increased market competition push out many of the smaller producers. Technology changes within the industry have been minimal and are primarily concerned with the automation of processing for production, as is the case for many manufacturing industries... purchase to read more