Industry Analysis & Industry Trends
The First Aid Training and Certification industry has benefited from mostly positive conditions over the past five years. While many downstream markets have been affected by turbulent conditions, the industry has held firm. The diversity of the industry's client base has allowed it a degree of protection against downstream fluctuations, as have regulatory requirements imposed by the Federal Government. Industry revenue is expected to grow at an annualised 1.7% over the five years through 2012-13, to total $361.8 million. The Australian economy is in the midst of an upturn, with business and consumer confidence recovering. A scare from the forecast impending collapse of the burgeoning resource sector has lessened as resource prices return to parity... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in the industry are relatively low. Staff are required to be certified trainers and are often nurses or paramedics. As the number of firms in the industry slowly increases to meet demand, it is becoming more important for first aid trainers to be certified. The capital for the start-up of operations is not high and a business only requires basic equipment such as a body dummy, a first aid kit and a defibrillator because end users of the training will have little medical equipment available when their skills are required.
Barriers to entry increase in the development of niche courses that are structured to deal with particular situations... purchase to read more