Industry Analysis & Industry Trends
Chicken meat, the industries main product, is in favour with Australian consumers and becoming a staple part of consumer diets. Over the past decade, per capita consumption of chicken meat is expected to grow from 33.5 kilograms in 2002-2003 to a stable 44 kilograms in 2012-13, becoming the country's most popular meat. Consequently, the volume of chicken produced by the industry is expected to increase at an annualised 4.7% over the five years through 2012-13. Growing demand for chicken meat has been supported by its cheaper price in comparison with other meats, along with dramatic improvements in production efficiencies... purchase to read more
Industry Report - Industry Investment Chapter
The Poultry Processing industry in Australia is expected to exhibit a moderate level of capital intensity. For every dollar paid as wages, an investment of $0.23 is required for capital. This industry remains relatively polarised in terms of capital adoption, with smaller players often engaged in relatively less capital intensive operations; conversely, larger industry operators utilise significantly larger processing plants, running faster slaughtering lines to process more chicken. Investment has been undertaken to improve the efficiency of the Poultry Processing industry, so that most firms are using modern, automatic equipment and modern freezing and chilling facilities... purchase to read more