Industry Analysis & Industry Trends
Professional photographers have recently weathered the twin storms of subdued economic growth and a long-term downturn in demand. The long-term demand for professional photography has been eroded by the widespread adoption of digital camera technology by consumers and amateur photographers. Manufacturers have continued to add user-friendly features to digital SLR cameras and market them to hobby photographers, while the number of photography short courses and online tutorials has grown substantially. High-resolution cameras are also inclusive features of many forms of consumer electronics such as smartphones and tablets. All these factors have resulted in a pronounced dip in industry revenue, which is estimated to contract by an annualised 2.1%... purchase to read more
Industry Report - Industry Analysis Chapter
The advent of digital imaging technology has dramatically changed the way the Professional Photographic Services industry operates, increasing the quality, value and range of services provided, but also exposing the industry to greater competition or substitution by amateur photographers. In addition to the negative effect on the demand for professional photographers stemming from technological advancements, the industry is also exposed to fluctuations in demand resulting from prevailing conditions in the general economy and demographic trends... purchase to read more