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Amusement Parks and Centres Operation in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Amusement Parks and Centres Operation Market Research Report | ANZSIC R9131 | Oct 2013

Ticket to ride: Ticket discounting keeps visitor numbers high but squeezes margins

IBISWorld’s Amusement Parks and Centres Operation market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$627m
Annual Growth 09-14
-1.2%
Annual Growth 14-19
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Profit
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Employment
8,700
Businesses
249
Industry Analysis & Industry Trends

The Amusement Parks and Centres Operation industry is on a roller-coaster ride propelled by bumpy economic conditions, the recent Queensland floods and heavy discounting over the past five years to attract new customers. Consumer spending is under pressure from high housing costs, while competition from substitute entertainment industries and services, such as sports and online content, is putting pressure on industry operators and reducing margins and profit.

The industry is sensitive to factors that cause changes to domestic entertainment spending and international visitor arrivals. Due to a number of significant adverse influences on household discretionary income growth, industry demand has weakened in the past few years... purchase to read more

Industry Report - Industry Products Chapter

The industry can be segmented by the type of product or service being offered. These include park admissions, rides, food and beverages and coin-operated machines. The industry can also be segmented by type of establishment.

Admissions

Admissions to amusement or theme parks make up the largest product segment, with IBISWorld estimating that admissions will account for 41.7% of industry revenue in 2013-14. This is estimated to have declined from 42.3% in 2008-09 due to the major theme parks, such as Dreamworld, Movie World, Wet'n'Wild and Sea World offering a greater range and number of discounted and unlimited-entry tickets over these years. These offers have increased visitor numbers, but reduced average revenue per customer... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Amusement Parks and Centres Operation Industry?

Amusement or theme parks offer attractions such as mechanical rides, water slides, games, shows and theme exhibits, and also lease venue space for other businesses to operate attractions or provide services (such as selling food) on a concession basis. Amusement arcades, centres or parlours are permanently located within a venue and offer many coin-operated games, such as pinball. Similar firms operate a limited number of amusement machines and rides in shopping centres and fairgrounds.

Industry Products
AdmissionsRidesFood and beveragesMerchandiseCoin-operated machines
 
Industry Activities
Amusement park operationsTheme park operationsWater park operationsHeritage theme park operations (not original or with historical artefacts)Amusement and video game arcade centre operationsAmusement machines or rides concession operationsChildren's fun centre operationsGo-kart centre or track operationsMini-golf operationsObservation deck and tree walk operations


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