Industry Analysis & Industry Trends
The Amusement Parks and Centres Operation industry has been on a roller-coaster ride propelled by bumpy economic conditions, some adverse weather conditions and heavy discounting over the past five years to attract new customers. Consumer spending has been under pressure from high housing costs, while competition from substitute entertainment industries and services, such as sports and online content, has been putting pressure on industry operators and reducing margins and profit.
The industry is sensitive to factors that cause changes to domestic entertainment spending and international visitor arrivals. Domestic trips by tourists have increased at a steady rate in the past five years, while international tourist numbers have also grown... purchase to read more
Industry Report - Industry Products Chapter
The industry can be segmented by the type of product or service being offered. These include park admissions, rides, food and beverages, and coin-operated machines. The industry can also be segmented by type of establishment.
Admissions to amusement or theme parks make up the largest product segment, accounting for an estimated 41.5% of industry revenue in 2014-15. This is estimated to have declined from 42.1% in 2009-10, due to the major theme parks such as Dreamworld, Movie World, Wet'n'Wild and Sea World offering a greater range and number of discounted and unlimited-entry tickets over these years. These offers have increased visitor numbers, but have reduced average revenue per customer... purchase to read more