Amusement Parks and Centres Operation in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Amusement Parks and Centres Operation Market Research Report | ANZSIC R9131 | Oct 2013

Ticket to ride: Ticket discounting keeps visitor numbers high but squeezes margins

IBISWorld’s Amusement Parks and Centres Operation market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Amusement Parks and Centres Operation industry is on a roller-coaster ride propelled by bumpy economic conditions, the recent Queensland floods and heavy discounting over the past five years to attract new customers. Consumer spending is under pressure from high housing costs, while competition from substitute entertainment industries and services, such as sports and online content, is putting pressure on industry operators and reducing margins and profit.

The industry is sensitive to factors that cause changes to domestic entertainment spending and international visitor arrivals. Due to a number of significant adverse influences on household discretionary income growth, industry demand has weakened in the past few years... purchase to read more

Industry Report - Starting a New Business Chapter

There are significant barriers to competing with the largest operators, usually due to the amount of land required. Major theme parks can incur significant costs involved in acquiring a substantial expanse of land for current operations and future expansion, in establishing an attraction, and in regularly updating attractions and providing new features. The industry is also highly labour intensive, with maintenance costs and the resources required to promote and maintain the ongoing interest of patrons also being an entry barrier.

For the most part, however, the industry comprises a large number of relatively small operators whose activities are limited to servicing the local population and tourists. For these, the barriers to entry are far lower... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Amusement Parks and Centres Operation Industry?

Amusement or theme parks offer attractions such as mechanical rides, water slides, games, shows and theme exhibits, and also lease venue space for other businesses to operate attractions or provide services (such as selling food) on a concession basis. Amusement arcades, centres or parlours are permanently located within a venue and offer many coin-operated games, such as pinball. Similar firms operate a limited number of amusement machines and rides in shopping centres and fairgrounds.

Industry Products
AdmissionsRidesFood and beveragesMerchandiseCoin-operated machines
Industry Activities
Amusement park operationsTheme park operationsWater park operationsHeritage theme park operations (not original or with historical artefacts)Amusement and video game arcade centre operationsAmusement machines or rides concession operationsChildren's fun centre operationsGo-kart centre or track operationsMini-golf operationsObservation deck and tree walk operations

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