Amusement Parks and Centres Operation in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Amusement Parks and Centres Operation Market Research Report | ANZSIC R9131 | Oct 2013

Ticket to ride: Ticket discounting keeps visitor numbers high but squeezes margins

IBISWorld’s Amusement Parks and Centres Operation market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Amusement Parks and Centres Operation industry is on a roller-coaster ride propelled by bumpy economic conditions, the recent Queensland floods and heavy discounting over the past five years to attract new customers. Consumer spending is under pressure from high housing costs, while competition from substitute entertainment industries and services, such as sports and online content, is putting pressure on industry operators and reducing margins and profit.

The industry is sensitive to factors that cause changes to domestic entertainment spending and international visitor arrivals. Due to a number of significant adverse influences on household discretionary income growth, industry demand has weakened in the past few years... purchase to read more

Industry Report - Industry Key Buyers Chapter

The four largest industry operators are estimated to account for 66.8% of industry revenue in 2013-14, which suggests a moderate level of market share concentration. Village Roadshow Limited is the dominant player, accounting for 45.1% of the market due to its ownership of Sea World, Movie World and Wet'n'Wild theme parks on Queensland's Gold Coast, and Intencity amusement centres. Ardent Leisure Group is also a major player due to its ownership of Dreamworld and WhiteWater World in Queensland. Excluding the two main companies in this industry, the majority of operators are relatively small in size, accounting for a small proportion of industry revenue... purchase to read more


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What is the Amusement Parks and Centres Operation Industry?

Amusement or theme parks offer attractions such as mechanical rides, water slides, games, shows and theme exhibits, and also lease venue space for other businesses to operate attractions or provide services (such as selling food) on a concession basis. Amusement arcades, centres or parlours are permanently located within a venue and offer many coin-operated games, such as pinball. Similar firms operate a limited number of amusement machines and rides in shopping centres and fairgrounds.

Industry Products
AdmissionsRidesFood and beveragesMerchandiseCoin-operated machines
Industry Activities
Amusement park operationsTheme park operationsWater park operationsHeritage theme park operations (not original or with historical artefacts)Amusement and video game arcade centre operationsAmusement machines or rides concession operationsChildren's fun centre operationsGo-kart centre or track operationsMini-golf operationsObservation deck and tree walk operations

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