Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2014

All in: Sports and events betting hold the upper hand as competition increases

IBISWorld’s Horse and Sports Betting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant change over the past five years. Private betting websites have gained a greater foothold in the market, due to changing consumer preferences and the improved accessibility of betting websites. This trend is particularly relevant in the Northern Territory, which provides favourable legislation and has attracted many large domestic online betting companies over the past five years. Industry revenue is estimated to grow at an annualised 2.1% over the five years through 2013-14.

Increasing horseracing attendances, household internet connections and spectator sport participation have contributed to the industry's positive performance over this period... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Horse and Sports Betting industry exhibits a high level of market share concentration. The four largest operators account for an estimated 79.8% of industry revenue. This high market share concentration is related to Australia's gambling segment, which now effectively operates as a single national market. The high level of merger and acquisition activity from the public float or sale of former state owned TAB operations has also contributed to the industry's high market share concentration. Companies with TAB outlets effectively operate as regional monopolies, contributing to the industry's high level of market share concentration. For the bookmakers segment, concentration is significantly lower and often these businesses are small sole-trading enterprises... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

The industry consists of companies that are primarily engaged in operating gambling services for horse and sports betting, including totalisator, betting and other gambling services. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting (at TABs)Harness-race betting (at TABs)Other horserace betting
Industry Activities
Betting shop operationBookmaker operationInternet gambling operationTAB operationGambling unit operation Totalisator agency operation

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