Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2015

A good bet: Modest growth has been driven by the popularity of online and smartphone betting

The Horse and Sports Betting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Private betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet penetration and spectator sport participation have also contributed to the industry's positive performance. As a result, revenue is expected to increase at a compound annual rate of 1.2% over the five years through 2014-15. Demand for other gambling activities has slightly restricted revenue growth, as other activities like casino games and electronic gaming machines have added competition for gamblers' discretionary dollars.

In 2014-15, industry revenue is expected to rise by 1.3%, to reach $3.4 billion... purchase to read more

Industry Report - Industry Investment Chapter

The industry exhibits a high level of capital intensity. In 2014-15, for every dollar spent as wages, an estimated $0.40 is invested in capital. Although a moderate amount of capital investment is required to operate in the industry, very low wage costs result in a high level of capital intensity. Over the past five years, industry operators have reacted to shifting consumer preferences and have increased the range of betting options available on mobile phone and online platforms. This trend has resulted in slightly more capital investment, as technology and equipment are required to establish these online betting services... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

View Sample
Select Clients