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Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | Mar 2016

A good bet: The popularity of online and smartphone betting has driven modest growth

The Horse and Sports Betting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Private betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet penetration and spectator sport participation have contributed to the industry's positive performance. As a result, revenue is expected to increase at a compound annual rate of 2.2% over the five years through 2015-16. Demand for other gambling activities has slightly restricted revenue growth, as other activities such as casino games, lottery products and electronic gaming machines all compete for gamblers' discretionary income.

In 2015-16, industry revenue is set to rise by 2.2%, to reach $3.5 billion... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry exhibits a high market share concentration. In 2015-16, the four largest operators are estimated to account for over 85.0% of total revenue. The high level of merger and acquisition activity from the public float and sale of former state-owned TAB operations contributes to the industry's high market share concentration.

In addition, companies with TAB outlets effectively operate in regional monopolies, which provides the opportunity for firms to collect revenue from an entire state's wagering activities. As a result, Tabcorp alone accounts for nearly 50% of total industry revenue in 2015-16. Concentration is significantly lower for bookmakers, as these businesses are often small-scale enterprises... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

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