Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | Mar 2016

A good bet: The popularity of online and smartphone betting has driven modest growth

IBISWorld’s Horse and Sports Betting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Private betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet penetration and spectator sport participation have contributed to the industry's positive performance. As a result, revenue is expected to increase at a compound annual rate of 2.2% over the five years through 2015-16. Demand for other gambling activities has slightly restricted revenue growth, as other activities such as casino games, lottery products and electronic gaming machines all compete for gamblers' discretionary income.

In 2015-16, industry revenue is set to rise by 2.2%, to reach $3.5 billion... purchase to read more

Industry Report - Industry Locations Chapter

The location of industry operators generally correlates to Australia's overall population distribution. Deviations from this trend can be attributed to the strength of local racing, especially in the case of notable racecourses, major events, and carnivals in metropolitan and regional areas. As the industry is highly regulated, local and state legislation also influences the location of enterprises in the industry.

Victoria and New South Wales account for the largest proportion of the industry's enterprises, while generating the first and third most revenue, respectively. The Northern Territory generates a disproportionate amount of revenue compared with its share of enterprises and overall population due to a favourable regulatory environment... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

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