Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | Oct 2013

All in: Sports and events betting hold the upper hand as competition increases

IBISWorld’s Horse and Sports Betting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry is undergoing significant change as governments abandon their holdings in state-based TAB operations to effectively develop a national wagering market. Private betting websites are also gaining a greater foothold in the market, due to changing consumer demand and preferences and improved access to betting websites. This is particularly relevant to the Northern Territory, which provides favourable legislation and has attracted many large domestic online betting operations.

Sports and events betting, while still low in revenue terms compared with racing betting, is the fastest growing segment in the industry... purchase to read more

Industry Report - Industry Key Buyers Chapter

The top four operators account for the majority of industry revenue, meaning the industry has a very high level of ownership concentration.

This high concentration is related to the wagering segment, which now effectively operates as a single, national market. The high level of merger and acquisition activity from the public float or sale of former state-owned TAB operations has also contributed to the high concentration in the industry.

For the bookmakers segment, concentration is significantly lower and often these businesses can be small, sole-trading enterprises. However, online bookmakers tend to be larger operations, so concentration in this segment will increase as the online market grows... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Businesses in this industry provide totalisator, betting and other gambling services, excluding casino and lottery operation. The industry includes TABs, on-course totes, bookmakers and wagering websites.

Industry Products
SportsbettingGreyhound and harness racing bettingThoroughbred racing betting
Industry Activities
Betting shop operationBookmaker operation (own account)Football pool operationGambling unit operation Totalisator agency operation

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