Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2015

A good bet: Modest growth has been driven by the popularity of online and smartphone betting

IBISWorld’s Horse and Sports Betting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Private betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet penetration and spectator sport participation have also contributed to the industry's positive performance. As a result, revenue is expected to increase at a compound annual rate of 1.2% over the five years through 2014-15. Demand for other gambling activities has slightly restricted revenue growth, as other activities like casino games and electronic gaming machines have added competition for gamblers' discretionary dollars.

In 2014-15, industry revenue is expected to rise by 1.3%, to reach $3.4 billion... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, the industry has grown modestly due to the increasing popularity and use of online and smartphone betting services. Several factors have influenced the industry's performance, including horseracing attendances, per capita gambling expenditure, demand for other gambling activities, the number of household internet connections and spectator sport participation. The popularity of more traditional betting formats such as on- and off-course totalisators has declined over the past five years, and industry revenue growth has depended on the rise of online and smartphone betting platforms.

Revenue and profitability

Industry revenue is expected to grow at an annualised 1.2% over the five years through 2014-15, to reach $3.4 billion... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

View Sample
Select Clients