Industry Analysis & Industry Trends
The Horse and Sports Betting industry has undergone significant change over the past five years. Private betting websites have gained a greater foothold in the market, due to changing consumer preferences and the improved accessibility of betting websites. This trend is particularly relevant in the Northern Territory, which provides favourable legislation and has attracted many large domestic online betting companies over the past five years. Industry revenue is estimated to grow at an annualised 2.1% over the five years through 2013-14.
Increasing horseracing attendances, household internet connections and spectator sport participation have contributed to the industry's positive performance over this period... purchase to read more
Industry Report - Industry Investment Chapter
The industry exhibits a high level of capital intensity. In 2013-14, for every dollar spent as wages, an estimated $0.43 is invested in capital. Although a moderate amount of capital investment is required to operate in the industry, the labour-to-capital ratio is offset by low wage costs. Over the past five years, industry operators have reacted to shifting consumer preferences and have increased the range of betting options available on mobile phone and online platforms. This has resulted in slightly more capital investment, as technology and equipment are required to establish these online betting services. In addition, labour costs have decreased as face to face bookmaker interaction and telephone call centre betting have declined... purchase to read more