Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2014

All in: Sports and events betting hold the upper hand as competition increases

IBISWorld’s Horse and Sports Betting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant change over the past five years. Private betting websites have gained a greater foothold in the market, due to changing consumer preferences and the improved accessibility of betting websites. This trend is particularly relevant in the Northern Territory, which provides favourable legislation and has attracted many large domestic online betting companies over the past five years. Industry revenue is estimated to grow at an annualised 2.1% over the five years through 2013-14.

Increasing horseracing attendances, household internet connections and spectator sport participation have contributed to the industry's positive performance over this period... purchase to read more

Industry Report - Industry Locations Chapter

The location of industry operators strongly correlates to population distribution trends. Deviations from this trend can be attributed to the strength of local racing, especially in the case of notable racecourses, major events and carnivals in metropolitan and regional areas. As the industry is highly regulated, local and state legislation also influence the location of establishments. New South Wales and Victoria have the highest proportion of the industry's establishments and generate the highest shares of revenue. The Northern Territory generates the third most revenue despite only accounting for 1.0% of the industry's businesses. This trend is due to the favourable regulatory environment in the Northern Territory... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

The industry consists of companies that are primarily engaged in operating gambling services for horse and sports betting, including totalisator, betting and other gambling services. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting (at TABs)Harness-race betting (at TABs)Other horserace betting
Industry Activities
Betting shop operationBookmaker operationInternet gambling operationTAB operationGambling unit operation Totalisator agency operation

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