Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2015

A good bet: Modest growth has been driven by the popularity of online and smartphone betting

IBISWorld’s Horse and Sports Betting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Private betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet penetration and spectator sport participation have also contributed to the industry's positive performance. As a result, revenue is expected to increase at a compound annual rate of 1.2% over the five years through 2014-15. Demand for other gambling activities has slightly restricted revenue growth, as other activities like casino games and electronic gaming machines have added competition for gamblers' discretionary dollars.

In 2014-15, industry revenue is expected to rise by 1.3%, to reach $3.4 billion... purchase to read more

Industry Report - Industry Products Chapter

Industry operators offer a range of services, which are primarily based on the type of event consumers can bet on, the type of bet they can place and where bets can be placed. Industry services are divided based on the proportion of revenue that each segment generates.

Horserace betting at TABs

Wagers placed on horseraces at TAB outlets are the largest segment in the industry. Horserace betting generally uses parimutuel betting, where payoffs are only determined once all bets have been placed, normally when the race starts. As a result, payoffs are determined after the race, based on the total amount wagered and the number of successful bettors. Parimutuel betting also allows for simple or straight betting forms such as wins, places and shows... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting at TABsHarness race betting at TABsOther race betting
Industry Activities
Betting shop operationBookmaker operationGambling website operationTotalisator agency board (TAB) operationTotalisator agency operation

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