Horse and Sports Betting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Horse and Sports Betting Market Research Report | ANZSIC R9209 | May 2014

All in: Sports and events betting hold the upper hand as competition increases

IBISWorld’s Horse and Sports Betting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant change over the past five years. Private betting websites have gained a greater foothold in the market, due to changing consumer preferences and the improved accessibility of betting websites. This trend is particularly relevant in the Northern Territory, which provides favourable legislation and has attracted many large domestic online betting companies over the past five years. Industry revenue is estimated to grow at an annualised 2.1% over the five years through 2013-14.

Increasing horseracing attendances, household internet connections and spectator sport participation have contributed to the industry's positive performance over this period... purchase to read more

Industry Report - Industry Investment Chapter

The industry exhibits a high level of capital intensity. In 2013-14, for every dollar spent as wages, an estimated $0.43 is invested in capital. Although a moderate amount of capital investment is required to operate in the industry, the labour-to-capital ratio is offset by low wage costs. Over the past five years, industry operators have reacted to shifting consumer preferences and have increased the range of betting options available on mobile phone and online platforms. This has resulted in slightly more capital investment, as technology and equipment are required to establish these online betting services. In addition, labour costs have decreased as face to face bookmaker interaction and telephone call centre betting have declined... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Horse and Sports Betting Industry?

The industry consists of companies that are primarily engaged in operating gambling services for horse and sports betting, including totalisator, betting and other gambling services. The industry includes online gambling services but excludes casino and lottery operations.

Industry Products
Sports bettingHorserace betting (at TABs)Harness-race betting (at TABs)Other horserace betting
Industry Activities
Betting shop operationBookmaker operationInternet gambling operationTAB operationGambling unit operation Totalisator agency operation

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