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Lotteries in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Lotteries Market Research Report | ANZSIC R9202 | Apr 2013

Long odds: To stay in the game companies in the industry will need to reinvent themselves

IBISWorld’s Lotteries market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$7bn
Annual Growth 08-13
0.2%
Annual Growth 13-18
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Profit
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Employment
7,832
Businesses
314
Industry Analysis & Industry Trends

IBISWorld estimates that the industry will generate $7.41 billion in revenue in 2012-13, an increase of 2.3% on the previous year. The Lotteries industry has stagnated since 2007-08, growing at an annualised rate of 0.2% over the five years through 2012-13. Until now, the industry has had an extended life cycle and a generally high population penetration rate among its target groups. However, gaming machines and sports betting have become a very direct and fierce competitor. The industry is only growing strongly in Western Australia, where there are no gaming machines outside of the casino. Both forms of gaming are attractive to the same demographic market, usually older adults... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Lotteries industry is in decline. The industry has a very high penetration of the general population and very low growth or decline in most product areas. Further growth in this industry can only occur from the introduction of new products and through offering a series of very large first prizes (i.e. at least more than $10 million). Keno, which has expanded from casinos into hotels and clubs, was initially a growth lottery product. This product offering is not always controlled by the traditional government lottery operators but by companies such as the SA Lotteries Commission in South Australia, Tatts Group Ltd and TabCorp Ltd in Victoria. This product is not offered outside of the casino in Western Australia... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Lotteries Industry?

Businesses in this industry operate lotteries or sell lottery tickets. A lottery is commonly defined as a draw that has a cost to enter and prize winners are drawn randomly by lot. As such, it includes lotto, traditional lottery draws, instant/scratch tickets, soccer pools and minor gaming like bingo and keno.

Industry Products
Lotto Instant lotteriesClub kenoGeneral draw lotteriesBingo and minor rafflesSoccer pools
 
Industry Activities
Art union operationFootball pools operationKeno operationLottery agency operationLottery operation


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