Industry Analysis & Industry Trends
Keeping Australians fit is big business. This is not a surprise given Australia's position as one of the most overweight nations in the world. Despite Australia's ever-growing waistlines, revenue for providers of fitness activities is expected to grow by a modest annualised 1.4% over the five years through 2012-13. However, the timid growth reflects declines in 2008-09 as cautious consumers opted for cheaper health and fitness alternatives given the poor economic climate. Hence, a stronger economy and the momentum of low-cost alternatives have created in 2012-13 will underpin stronger revenue growth of 3.1% for the year, to total $1.31 billion... purchase to read more
Industry Report - Industry Analysis Chapter
Keeping fit is big business. Australia's obesity crisis has warranted a shift in attitudes towards eating, health consciousness and exercise that has boded well for the industry. The constantly evolving range of activities, providers and equipment has helped the industry combat the anaemic spending climate, as consumers have traded down to less expensive fitness-related spending. Expenditure on fitness can also vary between consumers, as some segments may view it as necessary, as opposed to discretionary, spending. In the five years through 2012-13, industry revenue is expected to increase by an annualised 1.4% to total $1.31 billion. This comes despite severe contraction in 2008-09, when the industry's positive momentum was interrupted by the economic downturn... purchase to read more