Industry Analysis & Industry Trends
Horse racing and greyhound racing are fixtures of Australian sporting culture. Horse racing is the only sport in Australia's athletically obsessed culture that warrants public holidays in various states, culminating in November's Melbourne Cup as the jewel of a $1.6 billion industry.
However, horse racing has been facing challenges from all angles over the past five years. In 2007-08, equine influenza (EI) hammered horse racing in Queensland and New South Wales, where a number of races were called off due to heavy quarantine restrictions. After months on the sidelines, racing returned to normal. By March 2008, Australia was declared EI-free. Consequently, the industry began to recover... purchase to read more
Industry Report - Industry Analysis Chapter
Horses, dogs and people are the three crucial ingredients to success for horse and dog racing organisations. Until 2007, all three were in abundance, but this was not to last. In the wake of an outbreak of equine influenza (EI) during 2007-08, punters were slow to return to the races.
General attendance by regular racegoers is further hampering the industry. Groups like Tabcorp offer convenient gambling to the public and the proliferation of corporate bookmaker services available online and on smartphones is leading to drops in attendance. Revenue will remain below the highs experienced prior to the EI outbreak, as government restrictions and tighter quarantine measures result in some international horses being restricted from participating in local competition... purchase to read more