Industry Analysis & Industry Trends
The Radio Broadcasting industry comprises all radio broadcasters, including commercial, public and community broadcasters, but excludes online-only operators. The industry's performance has been fairly subdued over the past five years due to strong and intensifying competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is estimated to increase at a compound annual rate of only 1.5% over the five years through 2014-15, to reach $1.7 billion. Negative consumer sentiment in 2014-15 is expected to reduce consumer spending and limit advertising revenue over the year, subsequently resulting in a 3.6% dip in revenue... purchase to read more
Industry Report - Industry Investment Chapter
A low level of capital intensity characterises the industry. In 2014-15, for every dollar spent as wages, an estimated $0.11 is invested in capital. Although radio stations require substantial capital investment with regards to broadcasting and studio facilities, the industry is still very labour-intensive. Labour input is required in all activities such as management, sale of airtime, station promotions, on-air personalities, production, and other office functions such as maintenance and cleaning.
The initial capital costs associated with setting up new radio stations generally vary depending on the technology that is used, and the size and scope of the firm. In addition to licences, radio stations require transmission and studio equipment... purchase to read more