Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2015

Tuning out: The industry faces competition from podcasts and music streaming platforms

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Radio Broadcasting industry comprises all radio broadcasters, including commercial, public and community broadcasters, but excludes online-only operators. The industry's performance has been fairly subdued over the past five years due to strong and intensifying competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is estimated to increase at a compound annual rate of only 1.5% over the five years through 2014-15, to reach $1.7 billion. Negative consumer sentiment in 2014-15 is expected to reduce consumer spending and limit advertising revenue over the year, subsequently resulting in a 3.6% dip in revenue... purchase to read more

Industry Report - Industry Locations Chapter

The industry's enterprises are primarily located in areas with larger populations. New South Wales alone accounts for over 50.0% of total enterprises, while also accounting for the greatest share of Australia's total population. Radio stations typically attempt to reach the largest possible audiences to increase ratings and revenue from advertising. As Queensland and Victoria also account for large shares of total population, a sizeable proportion of industry enterprises are also located in these states. This trend also contributes to the small number of radio broadcasters that are located in Western Australia, South Australia, Tasmania, the Northern Territory and the Australian Capital Territory... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the Radio Broadcasting industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio

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