Industry Analysis & Industry Trends
The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based. The introduction of digital radio was expected to be a new growth avenue for the industry, but this medium has struggled to expand in an environment where portable computing and increasing internet accessibility have been significantly influencing consumers' entertainment choices. The prevalence and accessibility of smartphones and tablets have prompted growth in podcasts that can be listened to at any time, and audio streaming services through websites and applications such as Pandora, Spotify and SoundCloud... purchase to read more
Industry Report - Industry Products Chapter
Radio stations typically broadcast a variety of content. Most radio broadcasters attempt to provide entertainment, musical, talkback and informational programs. Industry services include commercial, public and community radio broadcasts. These services are divided based on the proportion of revenue that each segment generates.
Metropolitan commercial radio broadcasts
Commercial radio programs that are broadcast in metropolitan areas account for the largest share of industry revenue. These radio stations are typically geared towards providing entertainment for their listeners. Programming includes popular music targeted at specific age and gender demographics, talkback programs that discuss current news topics, and live sports broadcasts... purchase to read more