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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2015

Tuning out: The industry faces competition from podcasts and music streaming platforms

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
1.5%
Annual Growth 15-20
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Profit
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Employment
7,032
Businesses
237
Industry Analysis & Industry Trends

The Radio Broadcasting industry comprises all radio broadcasters, including commercial, public and community broadcasters, but excludes online-only operators. The industry's performance has been fairly subdued over the past five years due to strong and intensifying competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is estimated to increase at a compound annual rate of only 1.5% over the five years through 2014-15, to reach $1.7 billion. Negative consumer sentiment in 2014-15 is expected to reduce consumer spending and limit advertising revenue over the year, subsequently resulting in a 3.6% dip in revenue... purchase to read more

Industry Report - Industry Investment Chapter

A low level of capital intensity characterises the industry. In 2014-15, for every dollar spent as wages, an estimated $0.11 is invested in capital. Although radio stations require substantial capital investment with regards to broadcasting and studio facilities, the industry is still very labour-intensive. Labour input is required in all activities such as management, sale of airtime, station promotions, on-air personalities, production, and other office functions such as maintenance and cleaning.

The initial capital costs associated with setting up new radio stations generally vary depending on the technology that is used, and the size and scope of the firm. In addition to licences, radio stations require transmission and studio equipment... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the Radio Broadcasting industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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