Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Jul 2013

External interference: Industry faces increased competition due to smartphones and internet

IBISWorld’s Radio Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The industry comprises all radio broadcasters, including government, commercial broadcasters and community radio broadcasters. In 2013-14, IBISWorld forecasts the Radio Broadcasting industry to generate revenue of $1.5 billion, representing growth of 2.1% from the previous year. This growth comes due to improving economic conditions and advertising revenue growth over the previous year, stemming from improved consumer and business sentiment. Revenue is estimated to grow at a compound annual 1.2% over the five years through 2013-14, constrained by economic uncertainty.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry Investment Chapter

For every dollar spent on the use and replacement of buildings and equipment, $11.30 is spent on labour. Although the radio stations require substantial capital investment with regards to broadcasting and studio facilities, it is still labour intensive. Labour input is required in all activities, such as management, sales of airtime and station promotions, on-air personalities, producers and other back office functions, such as maintenance and cleaning.

The capital costs for setting up a new radio station vary based on the technology used, size and scope. In addition to licenses, radio stations require transmission equipment and studio equipment... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Enterprises engaged in this industry are broadcasters of content on an issued and licensed radio frequency. Broadcasters include both commercial and public operations. Falling into this industry is a collection of news, music and personality radio services, as well as the production of these radio programs.

Industry Products
Metropolitan commercial radioRegional commercial radioCommunity radioPublic radio
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio

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