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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2016

Buffering: Advertisers follow listeners to new digital platforms, constraining industry revenue

IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
1.4%
Annual Growth 16-21
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Profit
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Employment
5,620
Businesses
234
Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Starting a New Business Chapter

The industry displays high barriers to entry and this trend has remained steady over the past five years. Entry barriers generally relate to the dominance of the industry's existing players and the initial cost of establishing operations. The industry has five major players that all generate over 5% of total revenue. These five major players alone account for just over 70% of total industry revenue in 2015-16. These existing operators benefit from established audiences, loyal listeners and previous agreements with media buying agencies. Prospective firms may therefore struggle to compete with these well-entrenched broadcasters that already operate in the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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