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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2016

Buffering: Advertisers follow listeners to new digital platforms, constraining industry revenue

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
1.4%
Annual Growth 16-21
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Profit
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Employment
5,620
Businesses
234
Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry Analysis Chapter

The industry has grown sluggishly over the past five years due to strong competition from alternative media and music streaming platforms. Commercial radio broadcasters derive the majority of their revenue from advertising, and subdued advertising levels for radio stations have contributed to the industry's moderate performance. Public broadcasters receive most of their revenue directly from government funding, and major budget changes have also affected industry operators over the past five years.

Revenue and profitability

Industry revenue is expected to rise at an annualised 1.4% over the five years through 2015-16, to reach $1.62 billion... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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