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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2015

Tuning out: The industry faces competition from podcasts and music streaming platforms

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
1.5%
Annual Growth 15-20
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Profit
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Employment
7,032
Businesses
237
Industry Analysis & Industry Trends

The Radio Broadcasting industry comprises all radio broadcasters, including commercial, public and community broadcasters, but excludes online-only operators. The industry's performance has been fairly subdued over the past five years due to strong and intensifying competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is estimated to increase at a compound annual rate of only 1.5% over the five years through 2014-15, to reach $1.7 billion. Negative consumer sentiment in 2014-15 is expected to reduce consumer spending and limit advertising revenue over the year, subsequently resulting in a 3.6% dip in revenue... purchase to read more

Industry Report - Starting a New Business Chapter

The industry displays high barriers to entry and this trend has remained steady over the past five years. Entry barriers generally relate to the dominance of the industry's existing players and the initial cost of establishing operations. The industry has five major players that all generate over 5.0% of total revenue. These five major players alone account for just over 70.0% of total industry revenue. These existing operators benefit from established audiences, loyal listeners and previous agreements with media buying agencies. Prospective firms may therefore struggle to compete with these well-entrenched broadcasters that already operate in the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the Radio Broadcasting industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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