Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Jul 2013

External interference: Industry faces increased competition due to smartphones and internet

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The industry comprises all radio broadcasters, including government, commercial broadcasters and community radio broadcasters. In 2013-14, IBISWorld forecasts the Radio Broadcasting industry to generate revenue of $1.5 billion, representing growth of 2.1% from the previous year. This growth comes due to improving economic conditions and advertising revenue growth over the previous year, stemming from improved consumer and business sentiment. Revenue is estimated to grow at a compound annual 1.2% over the five years through 2013-14, constrained by economic uncertainty.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in a declining stage of its life cycle. Industry value added (IVA), which measures the industry's contribution to the overall economy, is forecast to grow at a compound annual 1.1% over the 10 years through 2018-19. This is a much lower than GDP growth in Australia over the same period, which is projected to rise at a compound annual 2.5%. This means the industry will have a smaller share of the overall economy in 2018-19 than it did in 2008-09. In 2013-14, industry revenue growth and profits are low, the industry competes on price to obtain advertising and more licences are continuing to be issued by auction by the Australian Communications and Media Authority... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Enterprises engaged in this industry are broadcasters of content on an issued and licensed radio frequency. Broadcasters include both commercial and public operations. Falling into this industry is a collection of news, music and personality radio services, as well as the production of these radio programs.

Industry Products
Metropolitan commercial radioRegional commercial radioCommunity radioPublic radio
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio

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