Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2016

Buffering: Advertisers follow listeners to new digital platforms, constraining industry revenue

IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry Key Buyers Chapter

A medium market share concentration characterises the industry. In 2015-16, the industry's four largest major players are estimated to account for just over 65% of total revenue. Southern Cross Media, the ABC, APN News & Media, Nova Entertainment and Fairfax Media are all major radio broadcasters that account for more than 5% of industry revenue. These major players typically operate several radio stations in multiple markets and regions.

Aside from these major players, many smaller scale firms provide radio broadcasting services. These companies include commercial, public and community broadcasters. According to the ABS, in 2013-14 over 80% of enterprises in the industry generated less than $2 million in revenue... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio

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