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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Jul 2013

External interference: Industry faces increased competition due to smartphones and internet

The Radio Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 09-14
1.2%
Annual Growth 14-19
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Profit
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Employment
8,711
Businesses
219
Industry Analysis & Industry Trends

The industry comprises all radio broadcasters, including government, commercial broadcasters and community radio broadcasters. In 2013-14, IBISWorld forecasts the Radio Broadcasting industry to generate revenue of $1.5 billion, representing growth of 2.1% from the previous year. This growth comes due to improving economic conditions and advertising revenue growth over the previous year, stemming from improved consumer and business sentiment. Revenue is estimated to grow at a compound annual 1.2% over the five years through 2013-14, constrained by economic uncertainty.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry Investment Chapter

For every dollar spent on the use and replacement of buildings and equipment, $11.30 is spent on labour. Although the radio stations require substantial capital investment with regards to broadcasting and studio facilities, it is still labour intensive. Labour input is required in all activities, such as management, sales of airtime and station promotions, on-air personalities, producers and other back office functions, such as maintenance and cleaning.

The capital costs for setting up a new radio station vary based on the technology used, size and scope. In addition to licenses, radio stations require transmission equipment and studio equipment... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Enterprises engaged in this industry are broadcasters of content on an issued and licensed radio frequency. Broadcasters include both commercial and public operations. Falling into this industry is a collection of news, music and personality radio services, as well as the production of these radio programs.

Industry Products
Metropolitan commercial radioRegional commercial radioCommunity radioPublic radio
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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