Industry Analysis & Industry Trends
The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.
The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more
Industry Report - Starting a New Business Chapter
The industry displays high barriers to entry and this trend has remained steady over the past five years. Entry barriers generally relate to the dominance of the industry's existing players and the initial cost of establishing operations. The industry has five major players that all generate over 5% of total revenue. These five major players alone account for just over 70% of total industry revenue in 2015-16. These existing operators benefit from established audiences, loyal listeners and previous agreements with media buying agencies. Prospective firms may therefore struggle to compete with these well-entrenched broadcasters that already operate in the industry... purchase to read more