Industry Analysis & Industry Trends
The industry comprises all radio broadcasters, including government, commercial broadcasters and community radio broadcasters. In 2013-14, IBISWorld forecasts the Radio Broadcasting industry to generate revenue of $1.5 billion, representing growth of 2.1% from the previous year. This growth comes due to improving economic conditions and advertising revenue growth over the previous year, stemming from improved consumer and business sentiment. Revenue is estimated to grow at a compound annual 1.2% over the five years through 2013-14, constrained by economic uncertainty.
The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more
Industry Report - Industry Investment Chapter
For every dollar spent on the use and replacement of buildings and equipment, $11.30 is spent on labour. Although the radio stations require substantial capital investment with regards to broadcasting and studio facilities, it is still labour intensive. Labour input is required in all activities, such as management, sales of airtime and station promotions, on-air personalities, producers and other back office functions, such as maintenance and cleaning.
The capital costs for setting up a new radio station vary based on the technology used, size and scope. In addition to licenses, radio stations require transmission equipment and studio equipment... purchase to read more