Industry Analysis & Industry Trends
The Radio Broadcasting industry comprises all radio broadcasters, including commercial, public and community broadcasters, but excludes online-only operators. The industry's performance has been fairly subdued over the past five years due to strong and intensifying competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is estimated to increase at a compound annual rate of only 1.5% over the five years through 2014-15, to reach $1.7 billion. Negative consumer sentiment in 2014-15 is expected to reduce consumer spending and limit advertising revenue over the year, subsequently resulting in a 3.6% dip in revenue... purchase to read more
Industry Report - Industry Products Chapter
Radio stations typically broadcast a variety of content. Most radio broadcasters attempt to provide entertainment, musical, talkback and informational programs. Industry services include commercial, public and community radio broadcasts. These services are divided based on the proportion of revenue that each segment is estimated to generate.
Metropolitan commercial radio broadcasts
Commercial radio programs that are broadcast in metropolitan areas account for the largest share of industry revenue. These radio stations are typically geared towards providing entertainment for their listeners. Programming includes popular music targeted at specific age and gender demographics, talkback programs that discuss current news topics, and live sports broadcasts... purchase to read more