Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Jul 2014

Tuning out: The industry faces competition from podcasts and music streaming platforms

IBISWorld’s Radio Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The industry comprises all radio broadcasters, including government, commercial broadcasters and community radio broadcasters, but excludes online-only operators. In 2014-15, IBISWorld expects the Radio Broadcasting industry to generate revenue of $1.59 billion, representing growth of 0.8% from the previous year. Revenue is estimated to grow at a compound annual rate of 1.2% over the five years through 2014-15. The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years. Anticipated as a new avenue for the industry, this new medium has struggled in an environment where portable computing and increasing internet accessibility are influencing consumer entertainment choices... purchase to read more

Industry Report - Industry Analysis Chapter

The industry is facing strong competition from podcasts and music streaming platforms. Enhanced internet connectivity and ease of access to online content have served to constrain revenue growth. During the peak of the global financial crisis, the industry sustained a drop in revenue as companies drastically reduced their advertising budgets. The Radio Broadcasting industry has since exhibited signs of a recovery. Revenue increased in 2012-13 due to strong business confidence, combined with strong demand from media buying agencies. Industry revenue is expected to expand by an annualised 1.2% in the five years through 2014-15, to reach $1.59 billion. This includes forecast growth of 0.8% in 2014-15... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Enterprises in this industry are broadcasters of content on an issued and licensed radio frequency. Broadcasters include both commercial and public operations. The provision of news, music and personality radio services and the production of these radio programs are included in the industry.

Industry Products
Metropolitan commercial radioRegional commercial radioCommunity radioPublic radio
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio

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