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Radio Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | ANZSIC J5610 | Feb 2016

Buffering: Advertisers follow listeners to new digital platforms, constraining industry revenue

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
1.4%
Annual Growth 16-21
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Profit
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Employment
5,620
Businesses
234
Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.

The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more

Industry Report - Industry Investment Chapter

A medium level of capital intensity characterises the industry. In 2015-16, for every dollar spent as wages, an estimated $0.14 is invested in capital. Although radio stations require substantial capital investment with regards to broadcasting and studio facilities, the industry is still very labour-intensive. Labour input is required in all activities such as management, sale of airtime, station promotions, on-air personalities, production, and other office functions such as maintenance and cleaning.

The initial capital costs associated with setting up new radio stations generally vary depending on the technology that is used, and the size and scope of the firm. In addition to licences, radio stations require transmission and studio equipment... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

Companies in the industry are primarily engaged in broadcasting audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcastsRegional commercial radio broadcastsCommunity radio broadcastsPublic radio broadcasts
 
Industry Activities
Radio network operation (including satellite radio)Radio station operationLive content production for radio


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