Industry Analysis & Industry Trends
The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.
The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the declining stage of its economic life cycle. Most radio broadcasters generate the majority of their revenue from advertising, but other media platforms such as free-to-air television and pay television broadcasters, and newspaper and magazine publishers compete for a share of this advertising expenditure. In addition, many media buying agencies have sought to advertise online over the past five years due to the popularity, convenience and accessibility of accessing content using online platforms.
Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at a compound annual rate of 0.1% over the 10 years through 2020-21... purchase to read more