Industry Analysis & Industry Trends
The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based platforms. As a result, industry revenue is expected to increase at a compound annual rate of just 1.4% over the five years through 2015-16, to reach $1.62 billion. Following a fall in 2014-15, industry revenue is expected to rebound by 2.2% in 2015-16 due to growth in commercial advertising revenue.
The introduction of digital radio has been one of the largest technological advancements in the industry over the past five years... purchase to read more
Industry Report - Industry Investment Chapter
A medium level of capital intensity characterises the industry. In 2015-16, for every dollar spent as wages, an estimated $0.14 is invested in capital. Although radio stations require substantial capital investment with regards to broadcasting and studio facilities, the industry is still very labour-intensive. Labour input is required in all activities such as management, sale of airtime, station promotions, on-air personalities, production, and other office functions such as maintenance and cleaning.
The initial capital costs associated with setting up new radio stations generally vary depending on the technology that is used, and the size and scope of the firm. In addition to licences, radio stations require transmission and studio equipment... purchase to read more