Industry Analysis & Industry Trends
People choose to see particular films in cinemas based on several criteria. The main factor is generally whether a newly released film is showing at a cinema that is within reasonable geographic distance from where the consumer lives. Also important are the quality and sound presentation of the feature, the times that a film is shown, and the ease of access to and the comfort of the cinema complex. More recently, people may choose to see a particular film if it is shown in 3-D or luxury cinemas. The two main motivations for cinema attendance are the actual movie-going experience and demand for seeing a particular film.
Industry growth was strong during 2008-09 and 2009-10 with the successful launch of 3-D technology across many feature releases and strong attendance growth... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
In the 10 years through 2017-18, IBISWorld estimates industry value added will grow at an annualised 1.1%, a rate slower than overall GDP growth of 2.4% annualised. As a result, the industry is in the mature phase of its life cycle due to fluctuating industry revenue and attendance levels in recent years, which resulted in low growth over the five years through 2012-13. Some positive attendance numbers and box office takings to 2009-10 were followed by declines in 2010-11 through 2012-13. Industry revenue growth was very strong in 2008-09 and 2009-10, largely due to the success of 3-D films, particularly Avatar, and the higher prices commanded by cinemas to view films in this format... purchase to read more